教授個人資料

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姓名: 陳志萍 Chen, Chih-Ping (Lola)
學群: 行銷學群
TEL: 03-4638800 ext. 6307
Email: lolachen@saturn.yzu.edu.tw

職稱

教授兼學術副院長暨經營管理碩士班及博士班主任

專長/研究領域

社群媒體經營與電子商務行銷 消費者行為 行銷管理 個人/品牌管理 文化消費 性別研究

學歷

  • 英國艾克斯特大學行銷管理博士 Ph.D. in Marketing Management, University of Exeter, UK

經歷

  • 08/2022 – present: Deputy Dean for Academics, Director of MBA and Ph.D. programs, Professor, College of Management, Yuan Ze University
  • 08/2021 – 07/2022: Head of Marketing Group, Deputy director of MBA and Ph.D. programs, Professor, College of Management, Yuan Ze University
  • 02/2016 – 07/2021: Head of Marketing Group, Deputy director of MBA and Ph.D. programs, Associate Professor, College of Management, Yuan Ze University
  • 08/2010 – 01/2016: Assistant Professor, College of Management, Yuan Ze University
  • 01/2005 – 07/2010: Assistant Professor, Department of Information Communication, Yuan Ze University
  • Deputy Manager of Marketing Division in SinoPac Securities, Taiwan
  • Researcher of Marketing Research Center in Ogilvy & Mather Co., Ltd.
  • Specialist of Marketing Department in ERA International Co., Ltd.

期刊論文

  1. *Chen, Chih-Ping (2023). Hardcore viewer engagement and social exchange with streamers and their digital live streaming communities. Qualitative Market Research: An International Journal, (Scopus; IS=2.26), 26 (1), 37-57 [科技部成果MOST108-2410-H-155-033-MY2]
  2. *Chen, Chih-Ping (2021). Friendships through the style choice of virtual stickers: Young adults manage aesthetic identity and emotion on a social messaging line, International Journal of Market Research (SSCI, 2020, IF=1.512; Ranking: 119/140 in Business), 63(2): 236-250 [科技部成果MOST107-2410-H-155-027]
  3. *Chen, Chih-Ping (2021). Digital Gifting in Personal Brand Communities of Live Streaming: Fostering Viewer–Streamer–Viewer Parasocial Relationships, Journal of Marketing Communications (ABI & Scopus; 2021, Impact score = 3.05; Top 50 Journals for Marketing, Ranking 72/399 in Business & International Management; 48/185 in Marketing), 27(8), 865-880 [科技部成果MOST108-2410-H-155-033-MY2]
  4. *Chen, Chih-Ping (2021). Experiencing gender-role reversal online dating game in Taiwan, Journal for Cultural Research (Scopus; 2021, Impact score = 0.46), 25(3), 301-312
  5. *Chen, Chih-Ping (2020). Gender roles and romantic relationships: New cultural values from the desire for utopia?, Chinese Journal of Communication (SSCI, 2021, IF=1.354; Ranking: 46/84 in Communication), 13(2), 221-234.
  6. *Chen, Chih-Ping (2018). Understanding Mobile English-Learning Gaming Adopters in the Self-Learning Market: The Uses and Gratification Expectancy Model, Computers & Education (SSCI, 2021 IF=11.182; Ranking: 2/267 in Education & Educational Research), 126 (November), 217-230[國科會成果NSC103-2511-S-155-005-MY2]
  7. *Chen, Chih-Ping, Weng, J. Y., Yang, C. S. and Tseng, F. M. (2018). Employing a data mining approach for identification of mobile opinion leaders and their content usage patterns in large telecommunications datasets. Technological Forecasting and Social Change (SSCI; 2021, IF= 10.884; Ranking: 1/39 in Regional & Urban Planning), 130: 88-89
  8. *Chen, Chih-Ping (2016). Forming Digital Self and Parasocial Relationships on YouTube. Journal of Consumer Culture (SSCI; 2021, IF=2.39 | Ranking:1/39 in Cultural studies; 4/143 in Sociology), 16(1): 232-254 [國科會成果NSC97-2410-H-155-017-]
  9. *Chen, Chih-Ping (2016). Playing with Digital Gender Identity and Cultural Value. Gender Place and Culture (SSCI; 2021, IF=1.180| Ranking:3/115 in Gender Studies | 6/50=12% in Cultural Studies), 23(4): 521-536
  10. *Chen, Chih-Ping (2013). Exploring Personal Branding on YouTube. Journal of Internet Commerce (ABI), 12(4): 332-347. [國科會成果NSC97-2410-H-155-017-]
  11. *Chen, Chih-Ping (2012). Online group buying behavior in CC2B e-commerce: Understanding Consumer Motivations. Journal of Internet Commerce (ABI), 11(3): 254-270.
  12. *陳志萍、陳志賢（2022），「探索O2O2O消費者與企業共創體驗價值之新興期望確認理論：以觀光旅遊產業之線上旅遊服務商為例」，《產業與管理論壇》(TSSCI)，第二十四卷，第一期，第 38-67頁
  13. *陳志萍、陳正義（2019），「新科技之消費行為：探索愛評生活通美食App」，《中山管理評論》(TSSCI)，第二十七卷，第三期，第473-510頁
  14. *陳志萍、陳志賢（2017），「美麗魔鏡:菲律賓與台灣保養品網路廣告投射之文化價值」，《交大管理學報》(TSSCI)，第三十七七卷，第二期，第127-158頁
  15. 謝昆璋、李姿瑩、沈永正、陳志萍（2014），「綠色廣告訴求:時間框架,訊息特性與個人特質對消費者綠色產品態度之影響」，《中山管理評論》(TSSCI)，第二十二卷，第三期，第623-652頁
  16. *陳志萍（2013），「社交網絡臉書之電子口碑行銷傳播效果研究」，《廣告學研究》，第三十八期，第23-49頁
  17. *陳志萍（2013），「影音分享網站之個人印象管理研究 」，《廣告學研究》，第三十七期，第79-104頁
  18. *陳志萍、王薇婷（2012），「愛合購之線上合購社群參與動機研究分析」，《電子商務學報》（TSSCI），第十四卷，第三期，第493-512頁
  19. *陳志萍、周英寶（2012），「銀髮族網路交友動機之研究」，《資訊社會研究》，第三期，第21-47頁
  20. *陳志萍、何玲玲、陳志賢（2010），「電子化政府品牌關係發展之初探性研究」，《資訊傳播研究》，第一卷，第一期，第1-21頁
  21. *陳志萍（2008）「精進網路研究方法 -- 網路民族誌」，《圖書資訊學研究》，第二期，第pp. 1-1頁
  22. 陳志賢、陳志萍（2007），「電視改革的第三人效果與新社會運動模式 -- 以大高雄地區民眾意見調查為例」，《新聞學研究》(TSSCI)，第九十一期，第35-83頁

會議論文

  1. Chen, Chih-Ping (2019). Sports social media influencers and gender portrayals in Facebook pages: Review and future Research, Normativity and Resilience in Translation and Culture May, 27-29, 2019, Warsaw, SWPS University, Poland, p. 4.
  2. Chen, Chih-Ping (2019). Self-Marketing with Line’s Stickers. 2019 Asia-Pacific Conference on Business & Social Science, February 25-27, 2019, Fukuoka, Japan, p. 42
  3. Chang,Li-Ling & Chen, Chih-Ping (2019). Value co-creation on the crowdfunding of knowledge sharing and purchase behavior – The case study of pocket food bag. International Conference on Business and Social Science 2019 March, 26-28, Kyoto, Japan, p. 75
  4. Lan, Ting Ying & Chen, Chih-Ping (2019). Exploring different types and influencers of product placement from the video interactions of a Korean beauty YouTuber as a SMI to understand consumer attitudes in Taiwan. International Conference on Business and Social Science 2019 March, 26-28, Kyoto, Japan, p. 76
  5. Chen, Chih-Ping (2018). Young consumers market themselves with virtual stickers in a social messaging Line application, EACR 11th European Association for Consumer Research Conference, June 21-23, 2018, Ghent University, Belgium, pp.334-335
  6. Yu, Shih-Ting and Chen, Chih-Ping (2018). Content analysis to exploring the positive and negative user-generated content of online travel purchase via Booking.com in Taiwan, International Conference on “Global Issues in Social Science, Psychology and Business Management” (GISSPBM), March, 23-24, 2018, Sydney, Australia, p. 44
  7. Lin, Yi-Yin and Chen, Chih-Ping (2018). Breaking women body myths: How Taiwanese plus size women portrayed body image on Facebook, International Conference on “Global Issues in Social Science, Psychology and Business Management” (GISSPBM), March, 23-24, 2018, Sydney, Australia, p. 43
  8. Chen, Chih-Ping (2017). Gender differences in displaying emoticons and social roles through a social messaging Line app, 2017 Vienna Academic Conference, pp. 10-11
  9. Chen, Chih-Ping (2017) Self-performance of symbolic patterns and impression management on Gay dating App – A case study on 9 monsters, e-Case & e-Tech 2017 Conference, pp. 107-108.
  10. Chen, Chih-Ping (2016). Investigating gender differences in mobile-learning gameplay adoption. 2016 International Conference on Hospitality, Leisure, Sports, and Tourism – Summer Session, Kyoto, Japan, July 12-14, p. 91-101
  11. Chen, Chih-Ping (2015). Identifying Opinion Leaders from Mobile Database. e-Case & e-Tech 2015-Fall, Koyto, Japan September 08-10, 2015, p. 1-8.
  12. Chen, Chih-Ping, Z.H. Chen and C. H. Chen (2016). Understanding Uses and Gratifications in the Adoption of Mobile English-Learning Games. The 4th International Conference Contemporary Marketing Issues, Heraklion, Greece, 21-25 June. p. 11
  13. Shu-Wei Ho, Kuo-Nan Hsieh and Chen, Chih-Ping (2016). Exploring self-image management of possessing valuable Line stickers. E-Case & e-Tech 2016, Bangkok, Thailand, April 6-8. Pp. 66-69.
  14. Ya-Ting, Ye, Chen, Chih-Ping and Kuo-Nan, Hsieh (2016). A study of female fans of Korean drama’s projective identification and consumption in Taiwan after watching Korean drama. E-Case & e-Tech 2016, Bangkok, Thailand, April 6-8. Pp. 70-72.
  15. Chen, Chih-Ping (2015). Gender differences in playing digital game-based electronic books. Association for Consumer Research Asia-Pacific Conference 2015 at Hong Kong, 2015/6/19-21, p. 35.
  16. Chen, Chih-Ping (2015). Bridging the gender gap with digital game-based electronic books. 3rd International Conference on Contemporary Marketing Issues at London UK, 2015/6/30-7/2, p. 9
  17. Chen, Chih-Ping (2014). Taiwanese women on the move: Not just fun and play on game-based electronic book. 10th International Conference Crossroads in Cultural Studies 2014. Program at Finland, 2014/6/30-7/4. Pp. 133
  18. Chou, Chung-Ming, Chen, Chih-Ping and Ho Chien-Te (2014). A comparative study on online market maven with gender difference – The formation of culture and value through skincare facebook fanpage. 2014 e-Case & e-Tech International Conference 2014 Program at Japan, 2014/04/02-04. pp. 688-697.
  19. Deng, Yu-Ting, Chen, Chih-Ping and Ho Chien-Te (2014). An exploration of personal branding, gender construction and self-presentation in online video sharing website. 2014 e-Case & e-Tech International Conference 2014 Program at Japan, 2014/04/02-04. pp. 214-225.
  20. Huan, Ya-Chih, Chen, Chih-Ping and Ho Chien-Te (2014). Exploring gender differences on personal branding and impression management in mobile social networks – facebook. 2014 e-Case & e-Tech International Conference 2014 Program at Japan, 2014/04/02-04. pp. 698-714.
  21. *Chen, Chih-Ping Chen (2013). Digital Self and Parasocial Interaction on YouTube. European Conference of the Association for Consumer Research at Barcelona, 2013/07/4/7, p. 23.
  22. Wu, Chia-Wei Wu and *Chen, Chih-Ping (2013). The Theoretical Framework of the consumer Persuasion Effect and Behavior Change by Celebrity vs. Expert Endorsers. e-Case and e-Technology (2013) Conference Program at Japan, 2013/04/3-5. pp. 43-58
  23. Hsieh, Ming-Chiao, *Chen, Chih-Ping and Jonathan C. Ho (2013). The Theory Structure of Celebrity Endorser vs Typical Consumer Endorser in Mobile Video Advertising Effect – An Example of Automobile Advertising. e-Case and e-Technology 2013 Conference Program at Japan, 2013/04/3-5. pp 140-157.
  24. Lin, Jhe-Sian Lin, *Chen, Chih-Ping and Ho, Chien-Te (2013). Personality Characteristics of Market Mavens on Sports Fans- A Review of The Literature For Future Research. e-Case and e-Technology 2013 Conference Program at Japan, 2013/04/3-5. pp. 111-139
  25. *Chen, Chih-Ping (2012). Breaking the Gender Stereotype: The Case of Game-Based Electronic Book Learning. Canada International Conference on Education (CICE 2012) at Ontario, Canada, June 18-21.
  26. Hsu, Ming-Chie and *Chen, Chih-Ping (2012). The Influence of Interactive Digital Children’s Books on a Child’s Reading Interest. Canada International Conference on Education (CICE 2012) at Ontario, Canada, June 18-21.
  27. Hsu, Ming-Chieh, *Chen, Chih-Ping, and Chiu, Chun-Yang (2012). Analysis of Dynamic Brands Identity and the Type of Logo Expressions, e-CASE & e-Tech 2012, Hong Kong.
  28. *Chen, Chih-Ping (2011) Individual Impression Management on YouTube. 2011 Asia-Pacific Conference of the Association for Consumer Research at Beijing, June 16-18, p. 28.
  29. *Chen, Chih-Ping and Hsu, Ming-Chieh (2011). Analysis of Taiwanese College Students’ Attitudes toward English Mobile Learning. e-Case and e-Technology 2011 Conference Program at Japan, 2011/01/18-20.
  30. Hsu, Ming-Chieh, *Chen, Chih-Ping, and Jen, Hsiang (2011). Content Analysis of Children’s Interactive Picture Books. e-Case and e-Technology 2011 Conference Program at Japan, 2011/01/18-20.
  31. Lin, Jia-Yu, *Chen, Chih-Ping and Lin, Pei-Yu (2011). Discussion of Related Theories to Children’s Mobile Learning of Acceptance and E-book Usage. e-Case and e-Technology 2011 Conference Program at Japan, 2011/01/18-20.
  32. Lin, Jia-Wei, *Chen, Chih-Ping and Lin, Pei-Yu (2011). An Exploration in the Theories of Online Advergames. e-Case and e-Technology 2011 Conference Program at Japan, 2011/01/18-20.
  33. Yen-Chun Wang, *Chen, Chih-Ping (2010). An exploratory study in values and social behavior of online and offline biking community—a case study of Mobile 01. e-Case and e-Technology 2010 Conference Program at Macau, 2010/01/25-27, pp. 997-1008.
  34. Chou, Ying-Pao Chou and *Chen, Chih-Ping (2010). Self-disclosure of the Senior in Online Dating Site. e-Case and e-Technology 2010 Conference Program at Macau, 2010/01/25-27, pp. 1062-1071.
  35. Chang, Hsiao-Mei Chang and *Chen, Chih-Ping (2010). The Effect of Electronic Word of Mouth Communication in the Interpersonal Relationship of Social Networking Sites. e-Case and e-Technology 2010 Conference Program at Macau, 2010/01/25-27, pp. 997-1006.
  36. *Chen, Chih-Ping (2009). Individual Online Impression Management: Self-presentation on YouTube. 19th International Conference on Pacific Rim Management, Association for the Chinese Management Educators (ACME) 2009 Annual Meeting in San Francisco 2009/07/30-08/1 (國科會補助專案NSC97-2410-H-155-017-), pp. MKT4-01
  37. *Chen Chih-Ping and Y. Alex Tung (2009). Analysis of Online Group Buying Behavior. 19th International Conference on Pacific Rim Management, Association for the Chinese Management Educators (ACME) 2009 Annual Meeting in San Francisco 2009/07/30-08/1, pp. MK1-08.
  38. Wang, Hsien-Chen, *Chen, Chih-Ping and Hsu, Ming-Chieh (2009). A Study of the Second-Level Digital Divide in Rural Taiwan. IADIS International Conference WWW/Internet 2009 Annual Meeting in Italy. 2009/11/19-21, pp. 5-8.
  39. Kan, Tsung-Ai and *Chen, Chih-Ping (2009). The Research of the Personal-Style Performance of and the Members' Social Relationship of Social Bookmarking Community: A Case Study of aNobii. IADIS International Conference WWW/Internet 2009 Annual Meeting in Italy. 2009/11/19-21, pp. 15-18.
  40. Wang, Wei-Ting and *Chen, Chih-Ping (2009). A STUDY OF GROUP DECISION MAKING IN AN ONLINE GROUP-BUYING COMMUNITY: A CASE STUDY OF THE "IHERGO" ONLINE COMMUNITY. IADIS International Conference WWW/Internet 2009 Annual Meeting in Italy. 2009/11/19-21, pp. 19-21.
  41. *Chen, Chih-Ping (2009). Exploring Brand Relationship Developments in E-Government. e-Case and e-Technology 2009 Conference Program at Singapore, pp. 933-952, 2009/01/08-10.
  42. Wang, Wei-Ting and *Chen, Chih-Ping (2009). An Exploration of Online Consumer Group-Buying Behavior Model – A Case Study of ‘ihergo’ Online Community. e-Case and e-Technology 2009 Conference Program at Singapore, pp. 2761-2776, 2009/01/08-10.
  43. Kan, Tsung-Ai and *Chen, Chih-Ping (2009). A Preliminary Exploration of Consumer Online-Book-Purchase Behavior in the Online Communities. e-Case and e-Technology 2009 Conference Program at Singapore, pp. 2698-2713, 2009/01/08-10.
  44. *Chen, Chih-Ping and Chen, Chih-Hsien (2007). Virtual Gifts Consumption in online Friend Making Game Activities, 2007/06 Management Summit.

研究計畫

  1. 國科會專題研究計畫 (NSTC 112-2629-H-155-001)
  2. 科技部專題研究計畫 (MOST111-2927-I-155-501)
  3. 科技部專題研究計畫 (MOST111-2410-H-155-019-MY2)
  4. 科技部專題研究計畫 (MOST110-2410-H-155-036)
  5. 科技部專題研究計畫 (MOST108-2410-H-155-033-MY2)
  6. 科技部專題研究計畫 (MOST107-2410-H-155-027-)
  7. 科技部專題研究計畫 (MOST107-2629-H-155-001-)
  8. 科技部專題研究計畫 (NSC103-2511-S-155-005-MY2)
  9. 國科會專題研究計畫 (NSC102-2629-S-155-001)
  10. 國科會專題研究計畫 (NSC100-2511-S-155-002)
  11. 國科會專題研究計畫 (NSC99-2631-S-155-001-CC3 )
  12. 國科會專題研究計畫 (NSC97-2410-H-155-017)
  13. 112年度「人文社會與產業實務創新鏈結」C類計畫（112-0-C-014），第零期與第一期之計畫主持人。2023/01/01~2025/01~01
  14. 高等教育深耕計畫USR-Hub-綠色循環經濟-創新實踐場。計畫共同主持人。2020/01/01~2022/12/31。
  15. 107年度教育部補助大學社會責任實踐計畫（萌芽型計畫）。桃園文化廊道：導覽＊綠社＊關懷 （子計畫三：綠色食育USR計畫），協同主持人，2018/03/01~2020/02/28。

專書/個案/其他出版品

  1. *Chen, Chih-Ping (2020). Adopting alternative influence strategies via virtual stickers, International Conference on Innovation and Management LAM 2020 Winter, Sapporo, Japan, pp. February. 4-7, 29-30
  2. *Chen, Chih-Ping (2019). Beyond cultural perspective: Using alternative influence strategies to manage parent-emerging adult relationships. AICBEM 2019 Oxford Conference, 14th-16th October 22200019 in Oxford, United Kingdom.
  3. *Chen, Chih-Ping (2019). Self-Marketing with Line’s Stickers. 2019 Asia-Pacific Conference on Business & Social Science, February 25-27, 2019, Fukuoka, Japan, p. 42
  4. *Chen, Chih-Ping (2019). Sports social media influencers and gender portrayals in Facebook review and future research directions, 2019 Conference at Normativity and Resilience in Translation and Culture, May 27-28 in Warsaw.
  5. Chang,Li-Ling & Chen, Chih-Ping (2019). Value co-creation on the crowdfunding of knowledge sharing and purchase behavior – The case study of pocket food bag. International Conference on Business and Social Science 2019 March, 26-28, Kyoto, Japan, p. 75
  6. Lan, Ting Ying & Chen, Chih-Ping (2019). Exploring different tyeps and influencers of product placement from the video interactions of a Korean beauty YouTuber as a SMI to understand consumer attitudes in Taiwan. International Conference on Business and Social Science 2019 March, 26-28, Kyoto, Japan, p. 76
  7. *Chen, Chih-Ping (2018). Young Consumers Market themselves with Virtual Stickers in a Social Messaging Line Application Proceedings of EACR 11th European Association for Consumer Research Conference, Belgium Vol. 11, pp. 253-254. [ISBN: 978-0-915552-78-8]
  8. Yu, Shih-Ting & *Chen, Chih-Ping (2018). Content analysis to exploring the positive and negative user-generated content of online travel purchase via Booking.com in Taiwan. Proceeding of International Conference on “Global Issues in Social Science, Psychology and Business Management” (GISSPBM), Sydney, Australia, p. 44 [ISBN: 978-969-695- 004-2]
  9. Lin, Yi-Yin & *Chen, Chih-Ping (2018). Breaking women body myths: How Taiwanese plus size women portrayed body image on Facebook. Proceeding of International Conference on “Global Issues in Social Science, Psychology and Business Management” (GISSPBM), Sydney, Australia, p. 43 [ISBN: 978-969-695- 004-2]
  10. *Chen, Chih-Ping (2017). Gender differences in displaying emoticons and social roles through a social messaging Line app, 2017 Vienna Academic Conference, pp. 10-11
  11. *Chen, Chih-Ping (2017) Self-performance of symbolic patterns and impression management on Gay dating App – A case study on 9 monsters, e-Case & e-Tech 2017 Conference, pp. 107-108.
  12. *Chen, Chih-Ping (2015). Gender Differences in Playing Digital Game-Based Electronic Books. Proceedings of Asia-Pacific Advances in Consumer Research, Wan, Echo W. and Zhang, Meng (eds.), The Chinese University of Hong Kong, HK: Association for Consumer Research. Vol. 11, pp. 112-114. [ISBN: 978-0-915552-76-4]
  13. *Chen, Chih-Ping (2015). Bridging the Gender Gap with Digital Game-Based Electronic Books. Proceedings of 3rd International Conference on Contemporary Marketing Issues. Kingston University, London, UK. [forthcoming for Proceedings ISSN # is in the process of being allocated]
  14. *Chen, Chih-Ping (2013). Digital Self and Parasocial Interaction on YouTube. European Advances in Consumer Research, Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela (eds.), Barcelona, Spain: Association for Consumer Research, Vol. 10, pp. 126-127. [ISBN:978-0-915552-73-3]
  15. *Chen, Chih-Ping (2013). Consumer Cost Concerns in an Online Group Buying Community: An Exploratory Study. Asia-Pacific Advances in Consumer Research, Ekant Veer, Paul W. Ballantine, and Lucie K. Ozanne (eds.), New Zealand, University of Canterbury: Association for Consumer Research, Vol. 10, pp. 71-81. [ISBN:978-0-915552-71-9]
  16. *Chen, Chih-Ping (2011). Individual Impression Management on YouTube. Asia-Pacific Advances in Consumer Research, Zhihong Yi, Jing Jian Xiano, June Cotte, and Linda Price (eds.), Beijing, China: Association for Consumer Research, Vol. 9, pp. 74-80. [ISBN:0-915552-68-X]
  17. *Chen, Lola C. P., Davies, A. and Elliott, R. (2002), "Gender and Identity Play on the Net." Asia Pacific Advances in Consumer Research, Rami Z. and Tu P. (eds), Association for Consumer Research: Beijing, China. Vol. 5. pp. 323-328 . [ISBN: 0098-9258]

產學計劃

  1. 陳志萍(2023~2024) 「鏈結多元價值與低碳服務生態圈發展」。台灣碳資產股份有限公司委託計畫
  2. 陳志萍(2008~2009) 「創造公平數位機會-偏鄉無線上網服務試辦計畫：試辦計畫執行結果評估研究與借用電腦使用行為研究」。行政院研究發展考核委員會委託計畫
  3. 陳志萍(2008~2009) 「全國法規資料庫入口網站之使用與改版建議調查」。法務部/台北市電腦商業同業公會委託計畫
  4. 陳志萍(2007) 「民眾對e政府使用與品牌關係之研究」。行政院研究發展考核委員會委託計畫
  5. 陳志萍(2006) 「桃園縣政府衛生局網站民眾使用狀況、滿意度與需求調查暨專業人士對其網站評估與建議研究」。桃園縣政府衛生局委託計畫

教授課程

  1. 數位行銷管理
  2. 社群媒體行銷傳播管理
  3. 個人/品牌管理
  4. 在地文化與商業應用

論文指導

  1. 指導學生論文及發表如下：
  2. Chang,Li-Ling & Chen, Chih-Ping (2019). Value co-creation on the crowdfunding of knowledge sharing and purchase behavior – The case study of pocket food bag. International Conference on Business and Social Science 2019 March, 26-28, Kyoto, Japan, p. 75
  3. Lan, Ting Ying & Chen, Chih-Ping (2019). Exploring different tyeps and influencers of product placement from the video interactions of a Korean beauty YouTuber as a SMI to understand consumer attitudes in Taiwan. International Conference on Business and Social Science 2019 March, 26-28, Kyoto, Japan, p. 76
  4. Yu, Shih-Ting and Chen, Chih-Ping (2018). Content analysis to exploring the positive and negative user-generated content of online travel purchase via Booking.com in Taiwan, International Conference on “Global Issues in Social Science, Psychology and Business Management” (GISSPBM), March, 23-24, 2018, Sydney, Australia, p. 44
  5. Lin, Yi-Yin and Chen, Chih-Ping (2018). Breaking women body myths: How Taiwanese plus size women portrayed body image on Facebook, International Conference on “Global Issues in Social Science, Psychology and Business Management” (GISSPBM), March, 23-24, 2018, Sydney, Australia, p. 43
  6. Shu-Wei Ho, Kuo-Nan Hsieh and Chen, Chih-Ping (2016). Exploring self-image management of possessing valuable Line stickers. E-Case & e-Tech 2016, Bangkok, Thailand, April 6-8. Pp. 66-69.
  7. Ya-Ting, Ye, Chen, Chih-Ping and Kuo-Nan, Hsieh (2016). A study of female fans of Korean drama’s projective identification and consumption in Taiwan after watching Korean drama. E-Case & e-Tech 2016, Bangkok, Thailand, April 6-8. Pp. 70-72.
  8. 102年 黃雅芝 藉由印象管理探索不同性別個人線上品牌發展-以社交網絡Facebook之行動載具為例 Huan, Ya-Chih, *Chen, Chih-Ping and Ho Chien-Te (2014). Exploring gender differences on personal branding and impression management in mobile social networks – facebook. 2014 e-Case & e-Tech International Conference 2014 Program at Japan, 2014/04/02-04. pp. 698-714.
  9. 102年 謝昆璋 綠色廣告: 以訊息、時間框架角色探討消費者對於綠色產品態度影響之研究 謝昆璋、李姿瑩、沈永正、陳志萍(2014/9/1) 「綠色廣告訴求:時間框架,訊息特性與個人特質對消費者綠色產品態度之影響」，《中山管理評論》(TSSCI)，22巻3期， pp. 623-652.
  10. 101年 林哲賢 線上市場行家之人格特質研究-以林書豪運動品牌為例 Jhe-Sian Lin, Chen, Chih-Ping & Chien-Te Ho (2013). “Personality Characteristics of Market Mavens on Sports Fans- A Review of The Literature For Future Research,” e-Case and e-Technology 2013 Conference Program at Japan, 2013/04/3-5. pp. 111-139
  11. 101年 謝孟橋 行動影音廣告之名人、典型消費者代言暨廣告訴求差異對消費者產生溝通說服之比較研究-以汽車廣告為例 Ming-Chiao Hsieh, Chen, Chih-Ping & Jonathan C. Ho (2013). “The Theory Structure of Celebrity Endorser vs Typical Consumer Endorser in Mobile Video Advertising Effect – An Example of Automobile Advertising,” e-Case and e-Technology 2013 Conference Program at Japan, 2013/04/3-5. pp 140-157.
  12. 101年 吳嘉瑋 不同性別之名人、專家代言類型對消費者產生說服及行為影響 Chia-Wei Wu, & Chen, Chih-Ping (2013). “The Theoretical Framework of the consumer Persuasion Effect and Behavior Change by Celebrity vs. Expert Endorsers,” e-Case and e-Technology 2013 Conference Program at Japan, 2013/04/3-5. pp. 43-58
  13. 99年 林家緯 網路遊戲式廣告之效果研究 Lin, Jia-Wei, Chen, Chih-Ping & Lin, Pei-Yu (2011) “An Exploration in the Theories of Online Advergames,” e-Case and e-Technology 2011 Conference Program at Japan, 2011/01/18-20
  14. 99年 林家妤 探討兒童英語電子書於行動學習之使用意願與效果研究 Lin, Jia-Yu, Chen, Chih-Ping & Lin, Pei-Yu (2011) “Discussion of Related Theories to Children’s Mobile Learning of Acceptance and E-book Usage,” e-Case and e-Technology 2011 Conference Program at Japan, 2011/01/18-20
  15. 99年 林筱蓉 消費者對家用3D產品的消費價值、使用需求及購買意願之研究-以新竹市為例 林筱蓉、陳志萍(2011)，消費者對家用3D產品的消費價值及購買意願之研究—以新竹市為例。2011年傳播產業創新管理學術研討會。3月18日，銘傳大學傳播學院
  16. 98年 張曉玫 社交網絡服務網站之網路口碑資訊分享與傳遞行為及效果研究-以臉書(Facebook)為例 Hsiao-Mei Chang, Chen, Chih-Ping (2010) “The Effect of Electronic Word of Mouth Communication in the Interpersonal Relationship of Social Networking Sites,” e-Case and e-Technology 2010 Conference Program at Macau, 2010/01/25-27, pp. 997-1006
  17. 98年 周英寶 銀髮族網路交友之自我揭露與印象管理研究－以奇摩交友為例 Ying-Pao Chou, Chen, Chih-Ping (2010) “Self-disclosure of the Senior in Online Dating Site,” e-Case and e-Technology 2010 Conference Program at Macau, 2010/01/25-27, pp. 1062-1071
  18. 97年 王憲正 台灣偏鄉地區第二層次數位落差之研究 Hsien-Chen Wang, Chen, Chih-Ping & Ming-Chieh Hsu (2009), “A Study of the Second-Level Digital Divide in Rural Taiwan,”　IADIS International Conference WWW/Internet 2009 Annual Meeting in Italy. 2009/11/19-21, pp. 5-8
  19. 97年 王薇婷 線上合購社群之參與動機與購買決策研究—以「ihergo」線上社群為例 Wei-Ting Wang and Chen, Chih-Ping (2009) “A study of group decision making in an online group-buying community: A case study of the “ihergo” community,” IADIS International Conference WWW/Internet 2009 Annual Meeting in Italy. 2009/11/19-21, pp. 19-21
  20. 97年 王彥鈞 自行車社群之參與動機與人際關係研究－以「Mobile01」網站為例 Yen-Chun Wang, Chen, Chih-Ping (2010) “An exploratory study in values and social behavior of online and offline biking community—a case study of Mobile 01,” e-Case and e-Technology 2010 Conference Program at Macau, 2010/01/25-27, pp. 997-1008
  21. 96年 林燕秋 自我的線上舞台--影音分享網站之閱聽人研究 林燕秋、陳志萍(2008)影音分享網站的閱聽人線上展演行為之初探性研究。2008圖書資訊暨傳播學進行中論文發表會。6月14日，台北：美國資訊科學台北分會
  22. 96年 包晨瑋 女性美容資訊節目對女性閱聽人自我建構與展現之探索性研究─以「女人我最大」電視節目為例 包晨瑋、陳志萍、周文修(2008)女性美容資訊節目之女性閱聽人初探性研究。2008新媒體設計、傳播與科技應用國際學術研討會。6月27日，中壢：元智大學
  23. 96年 徐育偉 大學生行動學習之探索性研究—以行動電話QR Code英語學習為例 徐育偉、陳志萍、張世明(2010)大學生行動學習之探索性研究—以行動電話QR Code英語學習為例。2010全球商業經營管理學術研討會。2010/04/30，正修科技大學　管理學院 pp. 1151-1160
  24. 96年 甘宗靄 社交性書籤社群成員之資訊分享、社交關係與價值觀研究—以aNobii為例 Tsung-Ai Kan and Chen, Chih-Ping (2009) “The Research of the Personal-Style Performance of and the Members' Social Relationship of Social Bookmarking Community: a Case Study of aNobii ,” IADIS International Conference WWW/Internet 2009 Annual Meeting in Italy. 2009/11/19-21, pp. 15-18.
  25. 95年 曾玉卿 價值觀、個人品味、品牌與喜餅消費行為之關係研究 陳志萍、曾玉卿(2009)價值觀、個人品味、品牌與喜餅消費行為之關係研究。第17屆中華民國廣告暨公共關係學術與實務研討會。10月16日，台北：國立政治大學廣告系

獲獎與專業證照

  1. 榮獲國科會111年度補助大專校院研究獎勵特殊優秀人才
  2. 榮獲科技部110年度補助大專校院研究獎勵特殊優秀人才
  3. 榮獲科技部109年度補助大專校院研究獎勵特殊優秀人才
  4. 榮獲107學年度元智大學教師評鑑與獎勵~管理類 研究傑出獎
  5. 榮獲109學年度元智大學教師評鑑與獎勵~管理類 研究傑出獎
  6. 榮獲108學年度元智大學管理學院 研究 特優等
  7. 96~111年科技部研究奬勵

學會會員

  1. NIBES (Network of International Business and Economic Schools)
  2. ACR (Association for consumer research)

其他校外服務

  1. 2022年12月11日　獲邀擔任國科會人文處管理二學門專題研究計畫「優秀學者研究經驗分享」演講者(國立中興大學舉辦）
  2. 2022年8月27-28日　元智大學管理學院第一屆 解方經濟論壇 召集人，第一場Special Issue：高等教育與企業的關鍵解方經濟 主持人
  3. 2022年 3月22日國立中山大學行銷傳播管理研究所客座演講，主題:質性取徑探索數位媒體與社群之行銷研究與應用
  4. 2016年擔任桃園市政府經濟發展局「台灣航空城觀光領航‧桃園地方產業國際品牌行銷發展計畫」期中報告審查委員
  5. 2015年受邀至桃園福宏扶輪社 演講題目：從大數據談(個人)品牌在社交媒體之行銷商機
  6. 2015年4月11日受邀至遠傳集團Big Data Workshop 演講題目: 精準行銷
  7. 2014年擔任耕莘健康管理專科學校教師資格審查委員
  8. 2014年5月19日受邀至師大圖資所演講，題目:新科技與研究方法
  9. 2012年1月至12月擔任財團法人桃園縣私立丞好家園顧問
  10. 2012年擔任遠東餐廚達人賽，初賽評審委員
  11. 2010年受邀至中正大學電傳所 演講題目:網路世界下的閱聽人研究--自我展演
  12. 2009年受邀至世新大學傳播所 演講題目:研究與撰寫
  13. 2008年受邀至中山管理教育基金會專案經理(管理)人經營管理實務訓練 演講題目:品牌行銷與經營—目標市場與定位
  14. 2008年擔任行政院研究發展考核委員會創造公平數位機會 -偏鄉無線上網服務試辦計畫審查委員
  15. 2008年至2009年擔任傳動數位策略設計有限公司 經濟部商業司執行「推動彰化縣鹿港鎮智慧商圈計畫」顧問
  16. 2007年擔任行政院勞委會「多元就業開發方案行銷計畫創意競賽」講師及評審
  17. Reviewer, Journal of Consumer Culture (SSCI), 2013~2022
  18. Reviewer, Journal of Gender Studies (SSCI), 2014~2022
  19. Reviewer, Journal of Interactive Advertising (SSCI), 2014~2022
  20. Reviewer, Journal of Computer-Mediated Communication (SSCI), 2010~2022
  21. Reviewer. Computers in Human Behavior (SSCI), 2009~2022
  22. Reviewer, 2013 European Conference of Association for Consumer Research
  23. Reviewer, 3th Hawii International Conference on System Sciences at University of Hawii 2010
  24. International Committee, e-Case and e-Technology 2010 Conference Program at Macou
  25. Session chair, 19th International Conference on Pacific Rim Management, Association for the Chinese Management Educators (ACME) 2009 Annual Meeting in San Francisco
  26. 交大管理學報 審查委員
  27. 中山管理評論 審查委員
  28. 科技管理學刊 審查委員
  29. 視聽傳播研究 審查委員
  30. 廣告學研究 審查委員
  31. 管理學報 審查委員
  32. 資訊傳播研究期刊　審查委員
  33. 電子商務學報期刊　審查委員
  34. ICDC 2008 數位內容學術研討會 議程委員與會議主席