教授個人資料

Photo
姓名: 吳相勳 Wu, Sonic
學群: 國際企業學群
TEL: 03-4638800 ext. 6407
Email: sonicwu@g.yzu.edu.tw
https://pse.is/JMWYF

職稱

助理教授 兼 管理才能發展研究中心主任

專長/研究領域

商業模式創新 新創投資評估 策略管理 產業分析

學歷

  • Ph.D. in Strategy Management, National Taiwan University, Taiwan (R.O.C.) , August, 2003 – June, 2009
  • MBA in Business Management, Chung Yuan Christian University, Taiwan (R.O.C.) , August, 2001 – June, 2003

經歷

  • 商業周刊專欄作家(2019-至今)
  • 商業周刊CEO學院講師(2019-至今)
  • WISKEY CAPITAL 新事業發展長(2015-2018)
  • BabyHome 市場行銷總監(2016-2018)
  • 揚明光學 獨立董事(2015-至今)
  • 世華包裝公司,助理工程師(2002)
  • 經濟部工業局影像顯示推動辦公室,產業分析師(2004-2005)

期刊論文

  1. Sonic Wu. (2010), “Moderating Effect of Powerful Customer on the Competence-Firm Performance Relationship”, The Journal of American Academy of Business, Cambridge, Vol. 15, March 2010.
  2. Ji-Ren Lee, Sonic Wu, Rita Chao (2008), “iMagic Inc.”, Industry and Management Forum, 10(3), 86-109

會議論文

  1. Chia-Wen Hsu, Sonic Wu, and Ji-Ren Lee. (2011), “Resource Configuration, Business Scope and Performance: A Dynamic CapabilityPerspective”, Paper accepted for presentation at the Academy of Management 2011 Annual Meeting in San Antonio, Texas.
  2. Sonic Wu. (2009), “Initial Conditions, Dynamic Changes, and Performance”, Paper accepted for presentation at the Academy of Management 2009 Annual Meeting in Chicago, Illinois.
  3. Sonic Wu. (2008), “Fading from Sight: Effects of Network Structure on Firm Exit”, Paper presented at the Academy of Management 2008 Annual Meeting in Anaheim, California.
  4. Ji-Ren Lee, Sonic Wu. (2008), “Specialization, Scope, and the Dynamics of Endogenous Growth”, Paper presented at the Academy of Management 2008 Annual Meeting in Anaheim, California.
  5. Ji-Ren Lee, Sonic Wu. (2007), "Specialization, Scope, and the Dynamics of Endogenous Growth: An Empirical Investigation on Taiwanese Electronics Manufacturing Firms", Paper prepared for International Conference of Globalization and Development in Chinese Economic Region, Taipei, Taiwan.
  6. Sonic Wu., Wiboon Kittilaksanawong. (2006), “Effects of Powerful Customers on Organizational Processes and Performance”, Paper presented at the Academy of Management 2006 Annual Meeting in Atlanta, Georgia
  7. Sonic Wu. (2005), "Generalist Versus Specialist: Who Performs Better In High-Tech Sectors?”, Paper presented at the 25th Annual International Conference of Strategic Management Society, Orlando, Florida, U.S.A.
  8. Yi-Ju Lo, Sonic Wu and Ji-Ren Lee. (2005), “Competence Building, Business Configuration, and Economic Performance”, Paper presented at the 7th International Conference on Competence-based Management, Antwerp, Belgium.

研究計畫

  1. Case Study on Philips Strategic Changes. (2012). sponsored by Taiwan Philips.
  2. Initial Conditions, De-commitment, and Performance: Empirical Study on Global Panel Industry (NSC Project code: 100-2410-H-155-005)
  3. Medical Service Industry Analysis and Case Study. (2011). Commerce Development Research Institute.
  4. Green Competitive Index. (2011). Industry & Technology Intelligence Service.
  5. Research on Advantech Annual Business Plan. (2011). sponsored by Advantech Foundation.
  6. Research Assistant: 2008-2009 Case Development and Research of Business and Management (國科會商管產學個案交換中心建置與個案發展計畫)(NSC Project Code: 97-2420-H-002-022)
  7. Managerial Social Relationship, Internal Venture, and Resource Allocation經理人網絡關係對於廠商內部創業的資源分配過程影響之探討 (NSC Project Code: 96-2917-I-002-021)
  8. Research Assistant: 2006-2007 Case Development and Research of Business and Management (國科會商管產學個案研究與發展計畫)(NSC Project Code: NSC95-3114-H-002)
  9. Research Assistant: 2004-2005 Competence Building, Business Configuration, and Economic Performance: An Empirical Investigation (NSC Project Code: NSC93-2416-H-002-049-)

專書/個案/其他出版品

  1. 從卓越到長青的關鍵決策:標竿龍頭企業屹立 20 年的制勝心法(104年度 金書獎)
  2. 哈佛個案研究:引狼入室還是共創新局?
  3. iHealth(個案)
  4. 多扶接送(個案)
  5. 宏廣動畫(個案)
  6. 美錡科技(個案)
  7. 少女時代(個案)

產學計劃

  1. 哈佛商業評論,短個案與關鍵論述(2018-至今)
  2. 台灣世曦經營型態分析與股權結構設計,(2018)
  3. 遠銀租賃,數位行銷計畫(2018)
  4. 社會企業培力計畫,桃園市政府委託計畫(2015-2016)
  5. 資料經濟行業調查,工研院委託計畫(2015-2016)
  6. 悠遊卡使用者行為研究與巨量資料應用(2014)
  7. 社群網絡分析與意見領袖研究,工研院委託計畫(2013)
  8. 中強光電,新事業聚焦研究(2013)
  9. 健康促進行業研究與評析,商發院委託計畫(2013)
  10. 遠銀租賃,策略發展工作坊主持人(2013)
  11. 系統服務行業應用,資策會委託計畫(2013)
  12. 遠東新勝任能力課程,遠東新世紀(2013-2015)
  13. 策略服務業之創新與發展研究,經濟部技術處委託計畫(2013-2014)
  14. 醫療服務業標竿,商發院委託計畫 (2011-2012年)
  15. 綠色能源行業競爭力指標,工研院委託計畫 (2010-2011年)
  16. 研華科技年度事業領導流程改善研究,研華科技委託計畫(2010年)

教授課程

論文指導

獲獎與專業證照

  1. 金書獎:從卓越到長青的關鍵決策:標竿龍頭企業屹立 20 年的制勝心法(104年度)
  2. 元智教學傑出獎(102學年度)
  3. 元智創新教學獎(100學年度)

學會會員

其他校外服務

  1. 遠通電收,eTag Go(2019-至今)
  2. 台灣藍鵲茶,監察人(2017-2018)
  3. 裕勤科技,事業發展計畫(2014年)
  4. GoLook,商圈發展模式(2014年7月-12月)
  5. PushMe,商圈發展模式(2013-2014年6月)
  6. 阿瘦皮鞋,通路品牌策略(2013年)
  7. 哈佛健診,策略發展計畫(2012年)