Professor Info

Title

Assistant Professor

Speciality

Artificial intelligence (AI) and marketing automation, digital transformation E-commerce, cross-border e-commerce, new retail, and channel management Innovation and entrepreneurship, social media marketing, online advertising E-commerce and media platform strategies, including Facebook, IG, Amazon, Alibaba, Shopify, TikTok, YouTube, Google, and official website/app strategies

Academic BG.

• Ph.D. in Management, Yuan Ze University
• M.B.A. in International Business, National Taiwan University

Experience

• Adjunct Lecturer on AI and Digital Transformation, National Academy of Civil Service, Examination Yuan
• Instructor for internal AI training programs at the Ministry of Digital Affairs
• Committee member, Taipei City Industrial Development Incentive and Subsidy Committee
• (Subsidy for e-commerce, branding, and business model innovation and R&D projects)
• Judge, Taipei New Export Award (Cross-border E-commerce Category)
• Committee member, Taipei City University–Industry Collaboration Program in Cross-border E-commerce
Corporate training and consulting clients:
• Disney, Muji, Epson, Alibaba, BenQ, eBay, Novo Nordisk, HTC, Pou Chen, YFY, Eastern Media International, Milan Marketing, Galderma, Lite-On, Maywufa, Chunghwa Picture Tubes (CPT), Chailease, and others.
• Cross-border e-commerce consultant for Taipei City Government and New Taipei City Government
• Producer and host of the podcast “E-commerce Marketing Odyssey”
• Director of E-commerce Division, Commerce Development Research Institute (2010–2020)
• Assistant Professor and Chair, Department of International Marketing and Logistics, MingDao University (2008–2010)
• Brand Manager, Avon Taiwan (2000–2003)
• Columnist, Commercial Times (工商時報)
• Online edition: https://www.ctee.com.tw/reporter/60052

Journal Papers

Conference Papers

Research Grants

Books/Pub.

Industrial Grants

Courses

Dissertation

Awards & Certificates

Pro. Membership

Other Contributions