Professor Info

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Name: 陳嬿伊 Chen, Etta Y. I.
Discipline: Marketing
TEL: 03-4638800 ext. 2693
Email: ettachen@saturn.yzu.edu.tw

Title

Assistant Professor & Director, English as a Medium of Instruction (EMI) Center

Speciality

Consumer behavior Elder consumer Behavioral pricing Conspicuous consumption Brand experience Service Failure

Academic BG.

  • PhD in management, Department of Business Administration of National Chengchi University

Experience

  • Assistant Professor in Marketing of YZU management college
  • Adjunct Lecturer, Department of Business Administration, National Chengchi University
  • Associate brand manager in Unilever Taiwan
  • Analyzer of 2002~2004, 2007 Taiwan E-ICP lifestyle database

Journal Papers

    Chi-Hsun Lee, Jui-Lien Su, Etta Y. I. Chen (2014) The Relationship between Perceived Fairness, Recovery Satisfaction, and Behavior Intention:
  1. The Moderating Role of Service Failure Severity. Chung Yuan Management Review. 12(2).
  2. Consumers’ Online Information Search Behavior and the Phenomenon of Search versus Experience Products (2004) by Lien-Ti Bei, Etta Y. I. Chen & Richard Widdows in Journal of Family and Economic Issues (ABI Inform available) (PRJ)
  3. Consumers’ online information search for a new restaurant for dining-out: A comparison of US and Taiwan Consumers (2003) by Jong-Youn Rha, Etta Y. I. Chen, Lien-Ti Bei & Richard Widdows in Journal of Foodservice Business Research (PRJ)

Conference Papers

    Competitive:
  1. Lee Chi-Hsun, Chen Etta Y. I. Su Jui-Lien (2015). The Effect of Relational bonds, Trust, and Switching Costs on Loyalty — The Moderating Role of Gender, presented in AP-ACR Conference, Hong Kong.
  2. Etta Y. I. Chen; Y-F. CHEN, “An exploration of rehabilitation medical access behaviour in elderly group,” The 9th World Conference of Gerontechnology (ISG 2014), pp. 186 – 186, in Gerontechnology, 13(2):186; doi:10.4017/gt.2014.13.02.352.00
  3. Etta Y. I. Chen; Chi-Jen Li;, “Consumer-Oriented Service Innovation in Music Industry,” PICMET '14 Conference(Portland International Center for Management of Engineering and Technology), pp. 92 – 93, 2014/07
  4. Etta Y. I. Chen; Yu-Wen Lin, “Mobile connection: an examination of antecedents to engage consumer in social network App,” PICMET '14 Conference (Portland International Center for Management of Engineering and Technology), pp. 92 – 92, 2014/07
  5. Etta Y. I. Chen and Pei-Ting Lin (2012). BRAND EXPERIENCE MODEL: EXPLORING THE MODERATORS OF PRODUCT CATEGORY, CHANNEL TYPE AND CONSUMER SHOPPING VALUE, International Conference on Business and Information (BAI 2012), oral presentation, Hokkaido, July 3-5.
  6. Etta Y. I. Chen and Jui-Lien Su (2012) The Exploration of Consumer Responses and Service Recovery Effects after Service Failure:The Prediction from Consumers’ Cultural Models, International Conference on Business and Information (BAI 2012), oral presentation, Hokkaido, July 3-5.
  7. Etta Y. I. Chen and Min-Ting Lin (2012) Enhancing Customer Relationship via Consumer Co-creation Benefits in New Product Development. Consortium for International Marketing Research (CIMaR 2012), Taipei, May 12-15-18.
  8. Etta Y. I. Chen and Shu Shian-Ting (2011) The Antecedents of Brand Experience: A Framework from Consumers’ Perspective.” abstract accepted for competitive paper session in 2011 ACFEA conference in Seoul.
  9. Min-Ting Lin and Etta Y. I. Chen (2011), “從新產品開發探討消費者共創參與之相關因素—以網路遊戲封(公)測為例". TBI2011, Apr. 28-29, Taipei(Best Paper Award).
  10. Ying-Shiuan Lin and Etta Y. I. Chen (2011), “從社會比較理論探討炫耀消費行為之前因". TBI2011, Apr. 28-29, Taipei.
  11. Etta Y. I. Chen and Lien-Ti Bei (2010), "THE INFLUENCES OF PRICE DISPERSION AND THE MANUFACTURER’S SUGGESTED PRICE ON CONSUMERS’ BOUNDARIES OF ACCEPTABLE PRICE: EXPECTED PRICE AS A MEDIATOR", Competitive paper session oral presentation, presented in 2010 Global Marketing Conference, Tokyo.
  12. Etta Y. I. Chen, Nai-Chi (Nike) Yeh, Chih Ping Wang (2008), "CONSPICUOUS CONSUMPTION: A PRELIMINARY REPORT OF SCALE DEVELOPMENT AND VALIDATION", in Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 686-687.

Research Grants

Books/Pub.

Industrial Grants

Courses

  1. Cross-cultural global marketing, consumer behavior, marketing management

Dissertation

Awards & Certificates

Pro. Membership

  1. Association for Consumer Research (North American ACR)

Other Contributions