Professor Info

Name: 陳氏清玄 (Hana Tran) Tran Thi Thanh Huyen (Hana Tran)
Discipline: Marketing
TEL: 03-4638800 ext. 6308
Email: hanatran@saturn.yzu.edu.tw

Title

Assistant Professor

Marketing Technology, Consumer Behavior, Human-Computer Interaction

Exploring the evolution and research directions of virtual reality in marketing: an information systems perspective | Shih-Hao Lu, Huyen Thi Thanh Tran*, Thanh-Sang Ngo, Chen-Hao Huang | Accepted date: 2024-11-21 | Online Information Review | SCIE & SSCI | IF: 3.10 | Q1: 33/161
Are we ready for artificial intelligence voice advertising? Comparing human and artificial intelligence voices in audio advertising in a multitasking context | Shih-Hao Lu, Huyen Thi Thanh Tran*, Thanh-Sang Ngo | Accepted date: 2024-08-24 | Quality & Quantity | SSCI & SCIE| IF: 1.072 | Q2: 56/123
Investigating the development of local government research within a decade: a bibliometric analysis | Tri Thi Thien Nguyen, Ha Thi Thu Tran, Huyen Thi Thanh Tran | Published date: 2025/5/17 | International Review of Public Administration | ABCD List: B | IF: 1.9
Exploring a hierarchical model for circular economy transition through launching green marketing | Shih-Hao Lu, Thanh-Sang Ngo *, Huyen Thi Thanh Tran | Published date: 2023-09-25 | Sustainable Development | SSCI | IF: 9.9 | Q1: 1/69
Social media insights during the COVID-19 pandemic: Infodemiology study using big data | Huyen Thi Thanh Tran, Shih-Hao Lu*, Ha Thi Thu Tran, Bien Van Nguyen | Published date: 2021-07-16 | JMIR Medical Informatics | SCIE | IF: 3.10 | Q2: 21/44

Investigating the Evolutionary Trajectory of AI Banking: A Main Path Analysis (Page Count: 6) | Yi-Jia Hung, Chen-Hao Huang, Huyen Thi Thanh Tran | Publication date: 2023/10/23