Professor Info

Name: 江函陵 Jiang, Han-Ling
Discipline: Marketing
TEL: 03-4638800 ext. 6410
Email: hljiang@saturn.yzu.edu.tw

Title

Assistant Professor

Jiang, H. L., Lu, L. H., Yuen, T. W., & Liu, Y. L. (2025). Promoting sustainable hospitality: examining the impact of voice assistant recommendations on customer engagement in pre-travel decision-making: moderating effects of use purpose and cultural orientation. Journal of Hospitality Marketing & Management, 34(6), 767–805.
Jiang, H. L., & Lu, L. H. (2025). Voice assistant source and tourist inspiration: The moderating effects of collective threats and implicit beliefs. Management Analytics and Social Insights, 2(3), 194-211.
Jiang, H. L. (2025). The “Failure” reasons of Clinton Cards PLC: A brokers’ notes analysis approach. International Journal of Multinational Corporation Strategy, 4(1), 27–48.
Jiang, H. L., Lu, L. H., Yuen, T. W., Liu, Y. L., & Coelho, C. (2024). Can I see your answers? Applying the fishbowl method in marketing analytics classes. Journal of Marketing Education, 47(3), 232-251.
Liu, Y. L., Yuen, T. W., & Jiang, H. L. (2019). An experimental study of consumption orientations, environmental sustainability advertising and home-sharing adoption intentions. International Journal of Contemporary Hospitality Management, 31(12), 4605–4627.

Jiang, H. L., Lu, L. H., Yuen, T. W., Liu, Y. L. (2026) Same message, distinct pathways: The psychological mechanisms underlying the impact of virtual vs. human influencers in social issue advocacy, Academy of Marketing Conference 2026, Manchester.
Jiang, H. L., and Lu, L. H. (2024) The impact of sustainable content on customer emotions and purchase intentions in delivery platforms: An appraisal theory perspective, SIBR 2024 Osaka conference on Interdisciplinary Business & Economics Research, Osaka.
Lin-Hua Lu, Han-Ling Jiang (2024). Multiple Agency Costs in Family Business and Its Effects on Performance. SIBR 2024 Osaka conference on Interdisciplinary Business & Economics Research, Osaka, Japan.
Tsunwai Wesley Yuen, Han-Ling Jiang, Yu-Lun Liu, Lin-Hua Lu (2024). Sustainability Content, Tourist VA Engagement, and Adoption Intention: Moderating Effects of Cultural Orientation and Purpose of Use. THE INC 2024 Technology Enabled Competitiveness and Experiences in Tourism, Hospitality and Events, Amsterdam, the Netherlands.