Professor Info

Photo
Name: 陳志萍 Chen, Chih-Ping (Lola)
Discipline: Marketing
TEL: 03-4638800 ext. 6307
Email: lolachen@saturn.yzu.edu.tw

Title

Professor

Speciality

Social Media & Marketing Management Personal/Brand Community Consumer Behavior Technology Consumption Cultural Studies Gender Identity

Academic BG.

  • Ph.D. in Marketing Management, University of Exeter, UK, January,2001~June,2006
  • M.A. in Mass Communication, University of Kentucky, USA,August, 1992~December, 1994

Experience

  • 08/2022 – 07/2025: Deputy Dean for Academics, Director of MBA and Ph.D. programs, Professor, College of Management, Yuan Ze University
  • 08/2021 – 07/2022: Head of Marketing Group, Deputy director of MBA and Ph.D. programs, Professor, College of Management, Yuan Ze University
  • 02/2016 – 07/2021: Head of Marketing Group, Deputy director of MBA and Ph.D. programs, Associate Professor, College of Management, Yuan Ze University
  • 08/2010 – 01/2016: Assistant Professor, College of Management, Yuan Ze University
  • 01/2005 – 07/2010: Assistant Professor, Department of Information Communication, Yuan Ze University
  • Deputy Manager of Marketing Division in SinoPac Securities, Taiwan
  • Researcher of Marketing Research Center in Ogilvy & Mather Co., Ltd.
  • Specialist of Marketing Department in ERA International Co., Ltd.

Journal Papers

  1. *Chen, Chih-Ping (2025). YouTube influencer marketing through parasocial interaction: A dyadic perspective. Journal of Research in Interactive Marketing, 19(3), 460–481. [SSCI; Impact Factor = 11.6.; MOST Grant No. 111-2410-H-155-019-MY2; Cited 5 times on Google Scholar]
  2. *Chen, Chih-Ping (2024). An alternative way for young people to market themselves through personal branding in close relationships: Gender roles and emotions conveyed through nonverbal communication using LINE stickers, Corporate Management Review (TSSCI), 44 (1), 35-82 [NSTC Grant No. 112-2629-H-155-001]
  3. Shih, H.C., Lee, C.M., Ho, M.K., Kuo, T.S., Liao, C.P., *Chen, C.P., & Yeh, T.K. (2024). Monitoring and risk assessment of Taoyuan ponds using an unmanned surface vehicle with multibeam echo sounder, ground-penetrating radar, and electrical resistivity tomography. Geomatics, Natural Hazards & Risk, 15(1), 2323598 [SCI; IF=4.2, 42/202 Q1 in Geosciences, Multidisciplinary]
  4. *Chen, Chih-Ping (2023). Hardcore viewer engagement and social exchange with streamers and their digital live streaming communities. Qualitative Market Research: An International Journal, (ABI/Scopus; IS=2.26), 26 (1), 37-57 [MOST Grant No. 108-2410-H-155-033-MY2; Cited 15 times on Google Scholar]
  5. *Chen, Chih-Ping (2021). Friendships through the style choice of virtual stickers: Young adults manage aesthetic identity and emotion on a social messaging line, International Journal of Market Research [SSCI, IF=2.4/ 5-year IF=3.0; Ranking: 119/140 in Business), 63(2): 236-250 [MOST Grant NO. 107-2410-H-155-027; Cited 12 times on Google Scholar]
  6. *Chen, Chih-Ping (2021). Digital Gifting in Personal Brand Communities of Live Streaming: Fostering Viewer–Streamer–Viewer Parasocial Relationships, Journal of Marketing Communications (ABI & Scopus; Impact score = 3.05; Top 50 Journals for Marketing, Ranking 72/399 in Business & International Management; 48/185 in Marketing), 27(8), 865-880 [MOST Grant No. 108-2410-H-155-033-MY2; Cited 51 times on Google Scholar]
  7. *Chen, Chih-Ping (2021). Experiencing gender-role reversal online dating game in Taiwan, Journal for Cultural Research (Scopus; Impact score = 0.46), 25(3), 301-312
  8. *Chen, Chih-Ping (2020). Exploring the use of line stickers to bridge the gap in developing parent-emerging adult relationships: Taiwanese emerging adults’ perspectives in family communication patterns and their influence strategies, Chinese Journal of Communication (SSCI, IF=2.1 / 5-year IF=4.7; Ranking: 46/84 in Communication), 13(4), 425- 443. [MOST Grant No. 107-2410-H-155-027; Cited 4 times on Google Scholar]
  9. *Chen, Chih-Ping, Tu, T., & Tung, A., (2020). A study of opinion leaders in green consumption in Taiwan using theory of reasoned action (TRA). International Journal of sustainable Economies Management, 9 (3), 33-50
  10. *Chen, Chih-Ping (2020). Gender roles and romantic relationships: New cultural values from the desire for utopia? Chinese Journal of Communication (SSCI, IF=2.1 / 5-year IF=4.7; Ranking: 46/84 in Communication), 13(2), 221-234. [Cited 7 times on Google Scholar]
  11. *Chen, Chih-Ping (2018). Understanding Mobile English-Learning Gaming Adopters in the Self-Learning Market: The Uses and Gratification Expectancy Model, Computers & Education (SSCI, IF=10.3; Ranking: 2/267 in Education & Educational Research), 126 (November), 217-230 [NSTC Grant No. 103-2511-S-155-005-MY2; Cited 90 times on Google Scholar]
  12. *Chen, Chih-Ping, Weng, J. Y., Yang, C. S. and Tseng, F. M. (2018). Employing a data mining approach for identification of mobile opinion leaders and their content usage patterns in large telecommunications datasets. Technological Forecasting and Social Change (SSCI, IF= 12.9/ 5-year IF=13; Ranking: 1/39 in Regional & Urban Planning), 130: 88-89 [Cited 26 times on Google Scholar]
  13. *Chen, Chih-Ping, Chih-Hsien Chen, Anna Marie C. Canete (2017). Mirror of beauty: Cultural values reflected in online skincare advertising in the Philippines and Taiwan. Corporate Management Review (TSSCI), 37(2): 127-158 [Cited 12 times on Google Scholar]
  14. *Chen, Chih-Ping (2016). Forming Digital Self and Parasocial Relationships on YouTube. Journal of Consumer Culture (SSCI; 2024, IF=2.5/5-Year IF=3.0|Ranking:1/39 in Cultural studies), 16(1): 232-254 [NSTC Grant No. 97-2410-H-155-017; Cited 369 times on Google Scholar]
  15. *Chen, Chih-Ping (2016). Playing with Digital Gender Identity and Cultural Value. Gender Place and Culture (SSCI; 2021, IF=1.180| Ranking:3/115 in Gender Studies | 6/50=12% in Cultural Studies), 23(4): 521-536 [Cited 28 times on Google Scholar]
  16. *Chen, Chih-Ping (2013). Exploring Personal Branding on YouTube. Journal of Internet Commerce (ABI), 12(4): 332-347. [NSTC Grant No. 97-2410-H-155-017; Cited 345 times on Google Scholar]
  17. *Chen, Chih-Ping (2012). Online group buying behavior in CC2B e-commerce: Understanding Consumer Motivations. Journal of Internet Commerce (ABI), 11(3): 254-270.

Conference Papers

  1. Chen*Chen, Chih-Ping (2024). Two perspective of Korean beauty YouTubers and followers to explore influencer marketing. EMAC annual conference Program, 28-31 Bucharest, Romania 2024.
  2. Chen, Chih-Ping (2023). Self-Marketing online P2P social media: Managing digital identity and impression. 10th Biennial Academy of World, Marketing and Management Development Conference Program, 25-28 July, Perth Western Australia, p. 4
  3. , Chih-Ping (2019). Sports social media influencers and gender portrayals in Facebook pages: Review and future Research, Normativity and Resilience in Translation and Culture May, 27-29, 2019, Warsaw, SWPS University, Poland, p. 4.
  4. Chen, Chih-Ping (2019). Self-Marketing with Line’s Stickers. 2019 Asia-Pacific Conference on Business & Social Science, February 25-27, 2019, Fukuoka, Japan, p. 42
  5. Chang,Li-Ling & Chen, Chih-Ping (2019). Value co-creation on the crowdfunding of knowledge sharing and purchase behavior – The case study of pocket food bag. International Conference on Business and Social Science 2019 March, 26-28, Kyoto, Japan, p. 75
  6. Lan, Ting Ying & Chen, Chih-Ping (2019). Exploring different types and influencers of product placement from the video interactions of a Korean beauty YouTuber as a SMI to understand consumer attitudes in Taiwan. International Conference on Business and Social Science 2019 March, 26-28, Kyoto, Japan, p. 76
  7. Chen, Chih-Ping (2018). Young consumers market themselves with virtual stickers in a social messaging Line application, EACR 11th European Association for Consumer Research Conference, June 21-23, 2018, Ghent University, Belgium, pp.334-335
  8. Yu, Shih-Ting and Chen, Chih-Ping (2018). Content analysis to exploring the positive and negative user-generated content of online travel purchase via Booking.com in Taiwan, International Conference on “Global Issues in Social Science, Psychology and Business Management” (GISSPBM), March, 23-24, 2018, Sydney, Australia, p. 44
  9. Lin, Yi-Yin and Chen, Chih-Ping (2018). Breaking women body myths: How Taiwanese plus size women portrayed body image on Facebook, International Conference on “Global Issues in Social Science, Psychology and Business Management” (GISSPBM), March, 23-24, 2018, Sydney, Australia, p. 43
  10. Chen, Chih-Ping (2017). Gender differences in displaying emoticons and social roles through a social messaging Line app, 2017 Vienna Academic Conference, pp. 10-11
  11. Chen, Chih-Ping (2017) Self-performance of symbolic patterns and impression management on Gay dating App – A case study on 9 monsters, e-Case & e-Tech 2017 Conference, pp. 107-108.
  12. Chen, Chih-Ping (2016). Investigating gender differences in mobile-learning gameplay adoption. 2016 International Conference on Hospitality, Leisure, Sports, and Tourism – Summer Session, Kyoto, Japan, July 12-14, p. 91-101
  13. Chen, Chih-Ping (2015). Identifying Opinion Leaders from Mobile Database. e-Case & e-Tech 2015-Fall, Koyto, Japan September 08-10, 2015, p. 1-8.
  14. Chen, Chih-Ping, Z.H. Chen and C. H. Chen (2016). Understanding Uses and Gratifications in the Adoption of Mobile English-Learning Games. The 4th International Conference Contemporary Marketing Issues, Heraklion, Greece, 21-25 June. p. 11
  15. Shu-Wei Ho, Kuo-Nan Hsieh and Chen, Chih-Ping (2016). Exploring self-image management of possessing valuable Line stickers. E-Case & e-Tech 2016, Bangkok, Thailand, April 6-8. Pp. 66-69.
  16. Ya-Ting, Ye, Chen, Chih-Ping and Kuo-Nan, Hsieh (2016). A study of female fans of Korean drama’s projective identification and consumption in Taiwan after watching Korean drama. E-Case & e-Tech 2016, Bangkok, Thailand, April 6-8. Pp. 70-72.
  17. Chen, Chih-Ping (2015). Gender differences in playing digital game-based electronic books. Association for Consumer Research Asia-Pacific Conference 2015 at Hong Kong, 2015/6/19-21, p. 35.
  18. Chen, Chih-Ping (2015). Bridging the gender gap with digital game-based electronic books. 3rd International Conference on Contemporary Marketing Issues at London UK, 2015/6/30-7/2, p. 9
  19. Chen, Chih-Ping (2014). Taiwanese women on the move: Not just fun and play on game-based electronic book. 10th International Conference Crossroads in Cultural Studies 2014. Program at Finland, 2014/6/30-7/4. Pp. 133
  20. Chou, Chung-Ming, Chen, Chih-Ping and Ho Chien-Te (2014). A comparative study on online market maven with gender difference – The formation of culture and value through skincare facebook fanpage. 2014 e-Case & e-Tech International Conference 2014 Program at Japan, 2014/04/02-04. pp. 688-697.
  21. Deng, Yu-Ting, Chen, Chih-Ping and Ho Chien-Te (2014). An exploration of personal branding, gender construction and self-presentation in online video sharing website. 2014 e-Case & e-Tech International Conference 2014 Program at Japan, 2014/04/02-04. pp. 214-225.
  22. Huan, Ya-Chih, Chen, Chih-Ping and Ho Chien-Te (2014). Exploring gender differences on personal branding and impression management in mobile social networks – facebook. 2014 e-Case & e-Tech International Conference 2014 Program at Japan, 2014/04/02-04. pp. 698-714.
  23. *Chen, Chih-Ping Chen (2013). Digital Self and Parasocial Interaction on YouTube. European Conference of the Association for Consumer Research at Barcelona, 2013/07/4/7, p. 23.
  24. Wu, Chia-Wei Wu and *Chen, Chih-Ping (2013). The Theoretical Framework of the consumer Persuasion Effect and Behavior Change by Celebrity vs. Expert Endorsers. e-Case and e-Technology (2013) Conference Program at Japan, 2013/04/3-5. pp. 43-58
  25. Hsieh, Ming-Chiao, *Chen, Chih-Ping and Jonathan C. Ho (2013). The Theory Structure of Celebrity Endorser vs Typical Consumer Endorser in Mobile Video Advertising Effect – An Example of Automobile Advertising. e-Case and e-Technology 2013 Conference Program at Japan, 2013/04/3-5. pp 140-157.
  26. Lin, Jhe-Sian Lin, *Chen, Chih-Ping and Ho, Chien-Te (2013). Personality Characteristics of Market Mavens on Sports Fans- A Review of The Literature For Future Research. e-Case and e-Technology 2013 Conference Program at Japan, 2013/04/3-5. pp. 111-139
  27. *Chen, Chih-Ping (2012). Breaking the Gender Stereotype: The Case of Game-Based Electronic Book Learning. Canada International Conference on Education (CICE 2012) at Ontario, Canada, June 18-21.
  28. Hsu, Ming-Chie and *Chen, Chih-Ping (2012). The Influence of Interactive Digital Children’s Books on a Child’s Reading Interest. Canada International Conference on Education (CICE 2012) at Ontario, Canada, June 18-21.
  29. Hsu, Ming-Chieh, *Chen, Chih-Ping, and Chiu, Chun-Yang (2012). Analysis of Dynamic Brands Identity and the Type of Logo Expressions, e-CASE & e-Tech 2012, Hong Kong.
  30. *Chen, Chih-Ping (2011) Individual Impression Management on YouTube. 2011 Asia-Pacific Conference of the Association for Consumer Research at Beijing, June 16-18, p. 28.
  31. *Chen, Chih-Ping and Hsu, Ming-Chieh (2011). Analysis of Taiwanese College Students’ Attitudes toward English Mobile Learning. e-Case and e-Technology 2011 Conference Program at Japan, 2011/01/18-20.
  32. Hsu, Ming-Chieh, *Chen, Chih-Ping, and Jen, Hsiang (2011). Content Analysis of Children’s Interactive Picture Books. e-Case and e-Technology 2011 Conference Program at Japan, 2011/01/18-20.
  33. Lin, Jia-Yu, *Chen, Chih-Ping and Lin, Pei-Yu (2011). Discussion of Related Theories to Children’s Mobile Learning of Acceptance and E-book Usage. e-Case and e-Technology 2011 Conference Program at Japan, 2011/01/18-20.
  34. Lin, Jia-Wei, *Chen, Chih-Ping and Lin, Pei-Yu (2011). An Exploration in the Theories of Online Advergames. e-Case and e-Technology 2011 Conference Program at Japan, 2011/01/18-20.
  35. Yen-Chun Wang, *Chen, Chih-Ping (2010). An exploratory study in values and social behavior of online and offline biking community—a case study of Mobile 01. e-Case and e-Technology 2010 Conference Program at Macau, 2010/01/25-27, pp. 997-1008.
  36. Chou, Ying-Pao Chou and *Chen, Chih-Ping (2010). Self-disclosure of the Senior in Online Dating Site. e-Case and e-Technology 2010 Conference Program at Macau, 2010/01/25-27, pp. 1062-1071.
  37. Chang, Hsiao-Mei Chang and *Chen, Chih-Ping (2010). The Effect of Electronic Word of Mouth Communication in the Interpersonal Relationship of Social Networking Sites. e-Case and e-Technology 2010 Conference Program at Macau, 2010/01/25-27, pp. 997-1006.
  38. *Chen, Chih-Ping (2009). Individual Online Impression Management: Self-presentation on YouTube. 19th International Conference on Pacific Rim Management, Association for the Chinese Management Educators (ACME) 2009 Annual Meeting in San Francisco 2009/07/30-08/1 (國科會補助專案NSC97-2410-H-155-017-), pp. MKT4-01
  39. *Chen Chih-Ping and Y. Alex Tung (2009). Analysis of Online Group Buying Behavior. 19th International Conference on Pacific Rim Management, Association for the Chinese Management Educators (ACME) 2009 Annual Meeting in San Francisco 2009/07/30-08/1, pp. MK1-08.
  40. Wang, Hsien-Chen, *Chen, Chih-Ping and Hsu, Ming-Chieh (2009). A Study of the Second-Level Digital Divide in Rural Taiwan. IADIS International Conference WWW/Internet 2009 Annual Meeting in Italy. 2009/11/19-21, pp. 5-8.
  41. Kan, Tsung-Ai and *Chen, Chih-Ping (2009). The Research of the Personal-Style Performance of and the Members' Social Relationship of Social Bookmarking Community: A Case Study of aNobii. IADIS International Conference WWW/Internet 2009 Annual Meeting in Italy. 2009/11/19-21, pp. 15-18.
  42. Wang, Wei-Ting and *Chen, Chih-Ping (2009). A STUDY OF GROUP DECISION MAKING IN AN ONLINE GROUP-BUYING COMMUNITY: A CASE STUDY OF THE "IHERGO" ONLINE COMMUNITY. IADIS International Conference WWW/Internet 2009 Annual Meeting in Italy. 2009/11/19-21, pp. 19-21.
  43. *Chen, Chih-Ping (2009). Exploring Brand Relationship Developments in E-Government. e-Case and e-Technology 2009 Conference Program at Singapore, pp. 933-952, 2009/01/08-10.
  44. Wang, Wei-Ting and *Chen, Chih-Ping (2009). An Exploration of Online Consumer Group-Buying Behavior Model – A Case Study of ‘ihergo’ Online Community. e-Case and e-Technology 2009 Conference Program at Singapore, pp. 2761-2776, 2009/01/08-10.
  45. Kan, Tsung-Ai and *Chen, Chih-Ping (2009). A Preliminary Exploration of Consumer Online-Book-Purchase Behavior in the Online Communities. e-Case and e-Technology 2009 Conference Program at Singapore, pp. 2698-2713, 2009/01/08-10.
  46. *Chen, Chih-Ping and Chen, Chih-Hsien (2007). Virtual Gifts Consumption in online Friend Making Game Activities, 2007/06 Management Summit.

Research Grants

  1. Research grant from National Science Council (NSTC 113-2410-H-155-030-MY2)
  2. Research grand from National Science & Technology Council (NSTC 112-2629-H-155-001)
  3. Research grant from Ministry of Science & Technology (MOST111-2927-I-155-501)
  4. Research grant from Ministry of Science & Technology (MOST111-2410-H-155-019-MY2)
  5. Research grant from Ministry of Science & Technology (MOST110-2410-H-155-036)
  6. Research grant from Ministry of Science & Technology (MOST108-2410-H-155-033-MY2)
  7. Research grant from Ministry of Science & Technology (MOST107-2410-H-155-027-)
  8. Research grant from Ministry of Science & Technology (MOST107-2629-H-155-001-)
  9. Research grant from National Science Council (NSC103-2511-S-155-005-MY2)
  10. Research grant from National Science Council (NSC102-2629-S-155-001)
  11. Research grant from National Science Council (NSC100-2511-S-155-002)
  12. Research grant from National Science Council (NSC99-2631-S-155-001-CC3 )
  13. Research grant from National Science Council (NSC97-2410-H-155-017)

Books/Pub.

  1. *Chen, Chih-Ping (2020). Adopting alternative influence strategies via virtual stickers, International Conference on Innovation and Management LAM 2020 Winter, Sapporo, Japan, pp. February. 4-7, 29-30
  2. *Chen, Chih-Ping (2019). Beyond cultural perspective: Using alternative influence strategies to manage parent-emerging adult relationships. AICBEM 2019 Oxford Conference, 14th-16th October 22200019 in Oxford, United Kingdom.
  3. *Chen, Chih-Ping (2019). Self-Marketing with Line’s Stickers. 2019 Asia-Pacific Conference on Business & Social Science, February 25-27, 2019, Fukuoka, Japan, p. 42
  4. *Chen, Chih-Ping (2019). Sports social media influencers and gender portrayals in Facebook review and future research directions, 2019 Conference at Normativity and Resilience in Translation and Culture, May 27-28 in Warsaw.
  5. Chang,Li-Ling & Chen, Chih-Ping (2019). Value co-creation on the crowdfunding of knowledge sharing and purchase behavior – The case study of pocket food bag. International Conference on Business and Social Science 2019 March, 26-28, Kyoto, Japan, p. 75
  6. Lan, Ting Ying & Chen, Chih-Ping (2019). Exploring different tyeps and influencers of product placement from the video interactions of a Korean beauty YouTuber as a SMI to understand consumer attitudes in Taiwan. International Conference on Business and Social Science 2019 March, 26-28, Kyoto, Japan, p. 76
  7. *Chen, Chih-Ping (2018). Young Consumers Market themselves with Virtual Stickers in a Social Messaging Line Application Proceedings of EACR 11th European Association for Consumer Research Conference, Belgium Vol. 11, pp. 253-254. [ISBN: 978-0-915552-78-8]
  8. Yu, Shih-Ting & *Chen, Chih-Ping (2018). Content analysis to exploring the positive and negative user-generated content of online travel purchase via Booking.com in Taiwan. Proceeding of International Conference on “Global Issues in Social Science, Psychology and Business Management” (GISSPBM), Sydney, Australia, p. 44 [ISBN: 978-969-695- 004-2]
  9. Lin, Yi-Yin & *Chen, Chih-Ping (2018). Breaking women body myths: How Taiwanese plus size women portrayed body image on Facebook. Proceeding of International Conference on “Global Issues in Social Science, Psychology and Business Management” (GISSPBM), Sydney, Australia, p. 43 [ISBN: 978-969-695- 004-2]
  10. *Chen, Chih-Ping (2017). Gender differences in displaying emoticons and social roles through a social messaging Line app, 2017 Vienna Academic Conference, pp. 10-11
  11. *Chen, Chih-Ping (2017) Self-performance of symbolic patterns and impression management on Gay dating App – A case study on 9 monsters, e-Case & e-Tech 2017 Conference, pp. 107-108.
  12. *Chen, Chih-Ping (2015). Gender Differences in Playing Digital Game-Based Electronic Books. Proceedings of Asia-Pacific Advances in Consumer Research, Wan, Echo W. and Zhang, Meng (eds.), The Chinese University of Hong Kong, HK: Association for Consumer Research. Vol. 11, pp. 112-114. [ISBN: 978-0-915552-76-4]
  13. *Chen, Chih-Ping (2015). Bridging the Gender Gap with Digital Game-Based Electronic Books. Proceedings of 3rd International Conference on Contemporary Marketing Issues. Kingston University, London, UK. [forthcoming for Proceedings ISSN # is in the process of being allocated]
  14. *Chen, Chih-Ping (2013). Digital Self and Parasocial Interaction on YouTube. European Advances in Consumer Research, Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela (eds.), Barcelona, Spain: Association for Consumer Research, Vol. 10, pp. 126-127. [ISBN:978-0-915552-73-3]
  15. *Chen, Chih-Ping (2013). Consumer Cost Concerns in an Online Group Buying Community: An Exploratory Study. Asia-Pacific Advances in Consumer Research, Ekant Veer, Paul W. Ballantine, and Lucie K. Ozanne (eds.), New Zealand, University of Canterbury: Association for Consumer Research, Vol. 10, pp. 71-81. [ISBN:978-0-915552-71-9]
  16. *Chen, Chih-Ping (2011). Individual Impression Management on YouTube. Asia-Pacific Advances in Consumer Research, Zhihong Yi, Jing Jian Xiano, June Cotte, and Linda Price (eds.), Beijing, China: Association for Consumer Research, Vol. 9, pp. 74-80. [ISBN:0-915552-68-X]
  17. *Chen, Lola C. P., Davies, A. and Elliott, R. (2002), "Gender and Identity Play on the Net." Asia Pacific Advances in Consumer Research, Rami Z. and Tu P. (eds), Association for Consumer Research: Beijing, China. Vol. 5. pp. 323-328 . [ISBN: 0098-9258]

Industrial Grants

  1. 2023~2024: Net zero course and research collaboration with Taiwan Carbon Asset Company
  2. 2019-Present: Digital Transformation Project with Far EasTone Telecommunications
  3. 2016-2018: Big Data Project with Far EasTone Telecommunications
  4. Taipei Computer Association: Creating Fair Digital Opportunities: Pilot study of Remote cities in Taiwan (PI) 2008/8/15~
  5. 2009/10/05
  6. Taipei Computer Association: Investigation on usage of eGoverment website (PI) 2008/8/15~
  7. 2009/10/05

Courses

  1. Certificate in Advancing EMI (English as a Medium of Instruction) and Bilingual Education conducted ty Teachers College, Columbia University, USA (2025)
  2. Certificate in EMI (English as a Medium of Instruction) Skills by Cambridge English Language Assessment
  3. (CM 958) Special Topics in Marketing
  4. (CM 726) Local Culture and Business Application
  5. (CM 743) Digital Marketing Communication & Traction
  6. (CM 568) Marketing Communication Management
  7. (CM 396) Digital Marketing Communication Management and Application
  8. (CM 244) Brand and Community Management
  9. (CM 203) Marketing Management

Dissertation

  1. Chang,Li-Ling & Chen, Chih-Ping (2019). Value co-creation on the crowdfunding of knowledge sharing and purchase behavior – The case study of pocket food bag. International Conference on Business and Social Science 2019 March, 26-28, Kyoto, Japan, p. 75
  2. Lan, Ting Ying & Chen, Chih-Ping (2019). Exploring different tyeps and influencers of product placement from the video interactions of a Korean beauty YouTuber as a SMI to understand consumer attitudes in Taiwan. International Conference on Business and Social Science 2019 March, 26-28, Kyoto, Japan, p. 76
  3. *Chen, Chih-Ping (2018). Young Consumers Market themselves with Virtual Stickers in a Social Messaging Line Application Proceedings of EACR 11th European Association for Consumer Research Conference, Belgium Vol. 11, pp. 253-254. [ISBN: 978-0-915552-78-8]
  4. Yu, Shih-Ting & *Chen, Chih-Ping (2018). Content analysis to exploring the positive and negative user-generated content of online travel purchase via Booking.com in Taiwan. Proceeding of International Conference on “Global Issues in Social Science, Psychology and Business Management” (GISSPBM), Sydney, Australia, p. 44 [ISBN: 978-969-695- 004-2]
  5. Lin, Yi-Yin & *Chen, Chih-Ping (2018). Breaking women body myths: How Taiwanese plus size women portrayed body image on Facebook. Proceeding of International Conference on “Global Issues in Social Science, Psychology and Business Management” (GISSPBM), Sydney, Australia, p. 43 [ISBN: 978-969-695- 004-2]
  6. *Chen, Chih-Ping (2017). Gender differences in displaying emoticons and social roles through a social messaging Line app, 2017 Vienna Academic Conference, pp. 10-11
  7. *Chen, Chih-Ping (2017) Self-performance of symbolic patterns and impression management on Gay dating App – A case study on 9 monsters, e-Case & e-Tech 2017 Conference, pp. 107-108.
  8. *Chen, Chih-Ping (2015). Gender Differences in Playing Digital Game-Based Electronic Books. Proceedings of Asia-Pacific Advances in Consumer Research, Wan, Echo W. and Zhang, Meng (eds.), The Chinese University of Hong Kong, HK: Association for Consumer Research. Vol. 11, pp. 112-114. [ISBN: 978-0-915552-76-4]
  9. *Chen, Chih-Ping (2015). Bridging the Gender Gap with Digital Game-Based Electronic Books. Proceedings of 3rd International Conference on Contemporary Marketing Issues. Kingston University, London, UK. [forthcoming for Proceedings ISSN # is in the process of being allocated]
  10. *Chen, Chih-Ping (2013). Digital Self and Parasocial Interaction on YouTube. European Advances in Consumer Research, Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela (eds.), Barcelona, Spain: Association for Consumer Research, Vol. 10, pp. 126-127. [ISBN:978-0-915552-73-3]
  11. *Chen, Chih-Ping (2013). Consumer Cost Concerns in an Online Group Buying Community: An Exploratory Study. Asia-Pacific Advances in Consumer Research, Ekant Veer, Paul W. Ballantine, and Lucie K. Ozanne (eds.), New Zealand, University of Canterbury: Association for Consumer Research, Vol. 10, pp. 71-81. [ISBN:978-0-915552-71-9]
  12. *Chen, Chih-Ping (2011). Individual Impression Management on YouTube. Asia-Pacific Advances in Consumer Research, Zhihong Yi, Jing Jian Xiano, June Cotte, and Linda Price (eds.), Beijing, China: Association for Consumer Research, Vol. 9, pp. 74-80. [ISBN:0-915552-68-X]
  13. *Chen, Lola C. P., Davies, A. and Elliott, R. (2002), "Gender and Identity Play on the Net." Asia Pacific Advances in Consumer Research, Rami Z. and Tu P. (eds), Association for Consumer Research: Beijing, China. Vol. 5. pp. 323-328 . [ISBN: 0098-9258]

Awards & Certificates

  1. 2025: Certificate in Advancing EMI (English as a Medium of Instruction) and Bilingual Education conducted ty Teachers College, Columbia University, USA
  2. Certificate in EMI (English as a Medium of Instruction) Skills by Cambridge English Language Assessment
  3. 2022: Research Specialist Award from NSTC (National Science & Technology Council; NSTC)
  4. 2021: Research Specialist Award from MOST (Ministry of Science and Technology; MOST)
  5. 2020: Research Specialist Award from MOST (Ministry of Science and Technology; MOST)
  6. 2019: Outstanding Research Award from College of Management, Yuan Ze University
  7. 2018: Outstanding Research Award from College of Management, Yuan Ze University
  8. 2017: Excellent Research Award from College of Management, Yuan Ze University

Pro. Membership

  1. NIBES (Network of International Business and Economic Schools) as a member
  2.  Organizer and chairperson: 29th NIBES Annual Meeting and International Conference on Business Administration, 2nd – 4th June 2025, Taoyuan-Taipei, Taiwan.
  3. AICBEM (Annual International Conference on Business, Economics & Management) as a member
  4.  Conference chair and session chair: 8th Academic International conference on business, economics and management, 14th -16th October 2019, Oxford, UK
  5. ACR (Association for consumer research) as a member and journal reviewer
  6. EMAC (The European Marketing Academy) as a member and journal reviewer

Other Contributions

  1. Reviewer, Journal of Consumer Culture (SSCI), 2013~2022
  2. Reviewer, Journal of Gender Studies (SSCI), 2014~2022
  3. Reviewer, Journal of Interactive Advertising (SSCI), 2014~2022
  4. Reviewer, Journal of Computer-Mediated Communication (SSCI), 2010~2022
  5. Reviewer. Computers in Human Behavior (SSCI), 2009~2022
  6. EACR 2013 European Conference of Association for Consumer Research, Reviewer
  7. 3th Hawii International Conference on System Sciences at University of Hawii 2010, Reviewer
  8. e-Case and e-Technology 2010 Conference Program at Macou, International Committee
  9. 19th International Conference on Pacific Rim Management, Association for the Chinese Management Educators (ACME) 2009 Annual Meeting in San Francisco, Session chair