Professor Info

Photo
Name: 李伯謙 Li, Po-Chien
Discipline: Marketing
TEL: 03-4638800 ext. 2638
Email: Pochien@saturn.yzu.edu.tw

Title

Professor & Dean, Office of General Affairs

Speciality

Industrial Exhibition Marketing; Personal Selling and Sales Management; Enterprise Marketing Capabilities;

Academic BG.

  • PhD in Marketing, College of Business, University of Missouri at Columbia, Missouri, USA.
  • MBA in Finance, College of Business, Kansas State University at Manhattan, Kansas, USA.
  • BBA in Shipping & Transportation Management, Taiwan Ocean University at Leelung, Taiwan.

Experience

  • Yuan Ze University, Office of General Affairs, Dean (2022.02 - )
  • Yuan Ze University, College of Management, Marketing Division, Professor (2021.08 - )
  • Yuan Ze University, College of Management, Marketing Division, Division Coordinator (2016.08 - 2019.07)
  • Solteam Electronic Corporation, Independent Director of the Board (2006 - )
  • Asia Cement (China) Corp. Second Generation Elites Development Program, Chairman of Course Lecturers (2017 - 2022)
  • Asia Cement Corp. Modern Leaders Development Program, Chairman of Course Lecturers (2014 - 2016)
  • Far East New Century Corp. Future Leader Training Campaign. Co-Chairman of Course Lecturers (2012 - 2017)
  • Yuan Ze University, College of Management, Director of Executive MBA Program (2011 - 2013)
  • Yuan Ze University, College of Management, Director of Management Competency Development and Research Center (2010 - 2013)
  • Yuan Ze University, College of Management, Marketing Division, Associate Professor (2010.08 - 2021.07)
  • University of Oklahoma, USA, Visiting Scholar (2008)
  • Far East Group Advanced Management Training Program, Lecturer (2006 - 2007)
  • Yuan Ze University, College of Management, Department of Business Administration, Assistant Professor (1999.08 - 2010.07)
  • University of Missouri, USA, Adjunct Lecturer (1997.08 - 1999.05)

Journal Papers

  1. Yen-Chun Chen, Ya-Hui Lin, Po-Chien Li, and Chung-Jen Chen, (2022), "Understanding the Interplay Between Competitor and Alliance Orientations in Product Innovativeness: An Integrated Framework", Technological Forecasting & Social Change, 175(Feb), https://doi.org/10.1016/j.techfore.2021.121358. (SSCI).
  2. Po-Chien Li, (2020), "Industrial Exhibitors’ Resource Commitment to Booth Personnel: A Study of Select Predictors and Consequences", Industrial Marketing Management, 91, 1-15. (SSCI).
  3. Fred C. Miao, Kenneth R. Evans, and Po-Chien Li, (2017), "Effects of Top Performer Rewards on Fellow Salespeople: A Double-edged Sword", Journal of Personal Selling & Sales Management, 37(4), 280-297. (ABI) The winner of 2017 MARVIN JOLSON AWARD FOR THE BEST CONTRIBUTION TO SELLING AND SALES MANAGEMENT PRACTICE from Journal of Personal Selling & Sales Management.
  4. Yen-Chun Chen, Po-Chien Li, Kenneth R. Evans, and Todd J. Arnold, (2017), "Interaction Orientation and Product Development Performance for Taiwanese Electronics Firms: The Mediating Role of Market-relating Capabilities", Journal of Product Innovation Management, 34(1), 13-34. (SSCI)
  5. Po-Chien Li and Yen-Chun Chen, (2016), "Exploring Interaction-based Antecedents of Marketing-R&D Collaboration: Evidence from the Taiwan's Semiconductor Industry", Innovation: Management, Policy & Practice, 18(3), 352-372. (SSCI)
  6. Yen-Chun Chen, Po-Chien Li, and Todd J. Arnold, (2013), "Effects of Collaborative Communication on the Development of Market-relating Capabilities and Relational Performance Metrics in Industrial Markets", Industrial Marketing Management, 42(November), 1181-1191. (SSCI)
  7. Yen-Chun Chen, Po-Chien Li, and Ya-Hui Lin, (2013), "How Inter- and Intra-Organizational Coordination Influence Product Development Performance: The Role of Slack Resources", Journal of Business and Industrial Marketing, 28(2), 125-136. (SSCI)
  8. Yen-Chun Chen, Po-Chien Li, and Kenneth R. Evans, (2012), "Effects of Interaction and Entrepreneurial Orientations on Organizational Performance: Insights into Market Driven and Market Driving", Industrial Marketing Management, 41(August), 1019-1034. (SSCI)
  9. Po-Chien Li and Yen-Chun Chen, (2012), "How Does Social Orientation Influence R&D-Marketing Collaboration?" Asia Pacific Journal of Management, 29(March), 151-168. (SSCI)
  10. Po-Chien Li, Kenneth R. Evans, Yen-Chun Chen, and Charles Wood, (2011), "Resource Commitment Behavior by Industrial Exhibitors: An Exploratory Study", Journal of Business and Industrial Marketing, 26(6), 430-442. (SSCI)
  11. Kenneth R. Evans, Timothy D. Landry, Po-Chien Li, and Shaoming Zhao, (2007), "How Sales Controls Affect Job-Related Outcomes: The Role of Organizational Sales-Related Psychological Climate Perceptions", Journal of the Academy of Marketing Science, 35(3), 445-459. (SSCI)
  12. Bou-Wen Lin, Po-Chien Li, and Ja-Shen Chen, (2006), "Social Capital, Capabilities, and Entrepreneurial Strategies: A Study of Taiwanese High-tech New Ventures", Technological Forecasting and Social Change, 73(2), 168-181. (SSCI)
  13. Po-Chien Li and Bou-Wen Lin, (2006), "Building Global Logistics Competence with Chinese OEM Suppliers", Technology in Society, 28(3), 333-348. (SSCI)
  14. Bou-Wen Lin, Shih-Chang Hung, and Po-Chien Li, (2006), "Mergers and Acquisitions as a Human Resource Strategy: Evidence from US Banking Firms", International Journal of Manpower, 27(2), 126-142. (SSCI)
    15. In Revision:
  15. “Personal Characteristics, Interaction Behavior, and Exchange Performance of Industrial Exhibitors’ Booth Personnel”, with Kuo-Nan Hsieh

Conference Papers

  1. Po-Chien Li, Kuo-Nan Hsieh, and Meng-Fang Lu (2021), "Personal Characteristics, Interaction Behavior, and Exchange Performance - An Empirical Study of Industrial Exhibitions" in Proceedings of MakeLearn & TIIM (Virtual) Conference, May 20-21, 2021. https://makelearn.mfdps.si.
  2. Po-Chien Li, Kuo-Nan Hsieh, and Meng-Fang Lu (2021), "Enhancing the Quality of Booth Interaction at Industrial Exhibitions", in Proceedings of SIBR (Virtual) Seoul Conference on Interdisciplinary Business & Economics Research, June 4-5, 202. https://sibresearch.org/sibr-seoul-conference-call.html.
  3. Po-Chien Li (2017), "Effects of Resource Investment Behavior on Exhibition Salespeople’s Role Perceptions, Goal Acceptance and Work Effort", in Proceedings of 43rd International Business Research Conference, Toronto, Canada, July 13-15, 2017.
  4. Po-Chien Li and Yen-Chun Chen (2016), "The Relationship of Marketing-R&D Interaction and Collaboration – An Empirical Study of Taiwan’s Semiconductor Firms", in Proceedings of 2016 International Conference of Marketing, Logistics, and Management, Kurume, Japan, August 5-7, 2016.
  5. Yen-Chun Chen and Po-Chien Li (2015), "Interaction Orientation and NPD Performance - The Process through Market-relating Capabilities", in Proceedings of Academy of Management 2015 Annual Meeting, Vancouver, Canada, August 7-11, 2015.
  6. Ya-Hui Lin, Yen-Chun Chen, Po-Chien Li, and Chung-Jen Chen (2015), "Ambidextrous Views of Alliance and Competitor Orientations: Implications for Product Innovativeness", in Proceedings of Academy of Management 2015 Annual Meeting, Vancouver, Canada, August 7-11, 2015.
  7. Po-Chien Li, (2014), “An Initial Study of the Construct of Entrepreneurial Selling Orientation”, in Proceedings of 2014 INFORMS 36th Marketing Science Conference, Atlanta, Georgia, USA, June 11-14, 2014.
  8. Yen-Chun Chen, Po-Chien Li, and Todd J. Arnold, (2014), “How to Effectively Manage the Dark Side and Bright Side of Customer Participation in Salesperson Job-related Outcomes”, in Proceedings of 2014 Academy of Marketing Science Annual Conference, Indianapolis, Indiana, USA, May 21-23, 2014.
  9. Po-Chien Li, Shang-Jen Liu, and Nai-Jung Yeh, (2012), “SBU Entrepreneurial Behavior: A Theoretical Model and Research Propositions” in Proceedings of 2012 3rd International Conference of Education and Management Technology, Jeju, South Korea, June 29-30.
  10. Po-Chien Li, Kenneth R. Evans, and Yen-Chun Chen, (2011), "Control Systems Influences on the Retail Sales Representative: An Exploratory Study of Taiwan's Automobile Dealerships" in Proceedings of 2011 American Marketing Association Winter Marketing Educators’ Conference, Austin, Texas, USA, February 18-20, 2011.
  11. Yen-Chun Chen and Po-Chien Li, (2009), "Influences of Customer Participation in Industrial Services Selling" in Proceedings of 2009 American Marketing Association Summer Marketing Educators’ Conference, Chicago, Illinois, USA, August 7-10, 2009.
  12. Chun-Yao Huang, Po-Chien Li, and Hua-Ning Chen, (2009), "Proposing a New Approach to the Study of Micro Spatial Shopping Behaviors in the Retailing Context" in Proceedings of 2009 Academy of Marketing Science World Marketing Congress, Oslo, Norway, July 22-25, 2009.
  13. Yen-Chun Chen and Po-Chien Li, (2009), “Collaborative Communication, Interaction Orientation, Marketing Capabilities and Core Processes Performance” in Proceedings of 2009 Academy of Marketing Science Annual Conference, Baltimore, Maryland, USA, May 20-23, 2009.
  14. Po-Chien Li and Kenneth R. Evans, (1997), "Help-Seeking as a Managerial Tool for Improving Industrial Salesperson’s Job Satisfaction and Job Performance" in Proceedings of 1997 Academy of Marketing Science Annual Conference, Coral Gables, Florida, USA, May 28–31, 1997. (The Best Paper of the Track Award)
  15. Kenneth R. Evans and Po-Chien Li, (1997), "The Effects of Exchanging Buyer/Seller Role Expectations on Sales Interaction Outcomes," in Proceedings of 1997 American Marketing Association Summer Marketing Educators’ Conference, Chicago, Illinois, USA, August 2–5, 1997.

Research Grants

  1. 科技部研究計劃，計劃主持人，[工業展覽研究發展: 文獻回顧與未來研究方向]，2020/8-2021/7，MOST 109-2410-H-155-022，總經費：新台幣 652,000元，(進行中)。
  2. 科技部研究計劃，計劃主持人，[量測工業會展主辦者與參展者的績效:量表建構和驗證]，2019/8-2021/7，MOST 108-2410-H-155-035，總經費：新台幣 628,000元，(進行中)。
  3. 科技部研究計劃，計劃主持人，[強化台灣中小企業在會展中的市場情報效益]，2018/8-2019/7，MOST 107-2410-H-155-021 ，總經費：新台幣 683,000元，(已結案)。
  4. 科技部研究計劃，計劃主持人，[增進企業商展中參展廠商攤位人員與參觀者的互動表現和關係發展]，2017/8-2018/7，MOST 106-2410-H-155-009，總經費：新台幣 654,000元，(進行中)。
  5. 科技部研究計劃，計劃主持人，[台灣製造業者的展覽資源承諾行為與績效: 前置和調節因子的影響]，2016/8-2017/7，MOST 105-2410-H-155-031，總經費：新台幣 647,000元，(已結案)。
  6. 科技部研究計劃，計劃主持人，[對於科技廠商參展過程的縱向研究: 創業導向與市場導向的影響]，2015/8-2016/7，MOST 104-2410-H-155-043 -SSS，總經費：新台幣 600,000元，(已結案)。
  7. 國科會研究計劃，計劃主持人，[國際化情境下服務傳遞績效之前因與服務創新、顧客共創的干擾效果]，2012/8-2015/7，NSC 101-2410-H-155-053-MY3，總經費：新台幣 1,848,000元，(已結案)。
  8. 國科會研究計劃，計劃主持人，[台灣高科技廠商策略性事業單位創業行為之實證研究]，2010/8-2012/7，NSC 99-2410-H-155-014-MY2，總經費：新台幣 1,091,000元，(已結案)。
  9. 國科會研究計劃，計劃主持人，[高科技產業銷售人員之創業型銷售導向]，2008/8-2010/7，NSC 97-2410-H-155-003-MY2，總經費：新台幣 1,216,000元，(已結案)。
  10. 國科會研究計劃，計劃主持人，國科會補助國外短期研究，[研發與行銷部門合作的前因與後果：針對台灣與美國半導體廠商的跨國研究]，2008/1-2008/7，NSC 97-2918-I-155-001，總經費：新台幣 463,500元，(已結案)。
  11. 國科會研究計劃，計劃主持人，[整合機制、合作關係與新產品開發績效之關聯性：以台灣半導體產業為例]，2007/8-2008/7，NSC 96-2416-H-155-002，總經費：新台幣 444,000元，(已結案)。
  12. 國科會研究計劃，子計劃共同主持人，[電子商務及科技管理研究資料庫建置]，2000/12–2003/11，NSC 89-2745-P-155-001，NSC 90-2745-P-155-002，NSC 91-2745-P-155-003，總計劃主持人：俞明德，總經費：新台幣7,899,000元，(已結案)。
  13. 國科會研究計劃，子計劃主持人，[企業間電子商務之採行策略與對銷售組織效能影響之探討]，2000/12–2003/11，NSC 89-2745-P-155-001，NSC 90-2745-P-155-002，NSC 91-2745-P-155-003，總計劃主持人：俞明德，總經費：新台幣7,899,000元，(已結案)。
  14. 國科會研究計劃，計劃主持人，[個人、工作、組織因素對顧客服務人員效能之影響：理論模型與實證]，2000/1–2000/12，NSC 89-2416-H-155-048，總經費：新台幣570,000元，(已結案)。

Books/Pub.

Industrial Grants

Courses

  1. Doctoral Seminar in Marketing (Doctoral)
  2. Behavior Sciences: Theories and Management (Doctoral)
  3. Research Methods of Social Science (Doctoral)
  4. Marketing Management (EMBA)
  5. Marketing Research (EMBA)
  6. Sales Force Management (EMBA)
  7. Exhibition Marketing (MBA)
  8. Special Topics in Management (MBA)
  9. Corporate Project Internship (MBA)
  10. Medical Services Quality Management (Undergraduate)
  11. Topic Studies in Medical Services (Undergraduate)
  12. Medical Service Industrial Internship (Undergraduate)

Dissertation

Awards & Certificates

Pro. Membership

Other Contributions

    Academic Services:
  1. 1.Director and Project Manager of the International Joint Conference on Service Sciences 2011, Taipei, Taiwan, May 25-27, 2011.
  2. 2.Project Manager of the 4th Conference of Human Resource Development in Asia, Taipei, Taiwan, December 3-6, 2005.
    3. Social Services:
  3. 1.Training Service: More than 150 days
  4. 2.Lecture Service: More than 35 times
    5. Industrial Services:
  5. 1.Independent Director of Board, the Solteam Corporation, Taiwan
  6. 2.Business consultant and lecturer to a number of Taiwanese organizations and Chinese companies