Professor Info

Photo
Name: 曾詠青 Tseng, Yung-Ching
Discipline: TechMgt
TEL: 03-4638800 ext. 6202
Email: serena.nthu@gmail.com

Title

Associate professor & Director of BBA Program

Speciality

Innovation and Entrepreneurship, Technology Management, Strategic Management, Qualitative Research Method

Academic BG.

  • Ph.D. in Technology Management., National Tsing-Hua University

Experience

  • Associate Professor (Part-Time), National Tsing Hua University.
  • Deputy Director, EMBA, National Tsing Hua University.
  • Assistant Professor (Part-Time), National Tsing Hua University.
  • Postdoctoral Research Fellow, National Tsing Hua University.
  • Co-founder, Taiwanese Enterprises Corporation in China
  • Vice President, Taiwanese Enterprises Corporation in China
  • Director of Board, Taiwanese Enterprises Corporation in China

Journal Papers

  1. Tseng, Y.-C., H.-W., Hung, and B.-W. Lin (2024). Win the next war vs innovate or die: framing the digital transformation across the Taiwanese sectors. European
  2. Journal of Innovation Management, 27(8): 2994-3013. 本人為第一作者.（SSCI）IF: 4.75
  3. Y.-C. Tseng* and C.-L. Chan (2021) When the Sharing Economy Meets Established Institutions: Uber and Airbnb in Taiwan. IEEE Transactions on Engineering Management, 68(6): 1895-1906. （SSCI）IF: 8.702
  4. Y.-C. Tseng* and Y.-T. Chen (2018) Crowd Science: An Exploratory Study. Journal of Management and Business Research, 26(2)：331-360.（TSSCI）
  5. Y.-C. Tseng* and A.-W. Ting (2018) Measuring and Activating Innovation Systems. Journal of Management & Systems, 25(4)：537-570.（TSSCI）
  6. Hung, S.-C., Y.-C. Tseng*, and J.-Y. Lai (2018) The Mix of Qualitative and Quantitative Methodologies: A Research Exploration Based on Complexity Science. Sun Yat-Sen Management Review, 26(2): 331-360.（TSSCI）
  7. Hung, S.-C.* and Y.-C. Tseng (2017) Extending the LLL framework through an institution-based view: Acer as a dragon multinational. Asia Pacific Journal of Management, 34(4): 799-821.（SSCI）
  8. Tseng, Y.-C.* and S.-C. Hung (2017) To the Answering Shout of A Thousand Tents: The Practice of Agenda Setting in Strategy Workshops, NTU Management Review, 27(4)：105-130.（TSSCI）
  9. Hung, S.-C., Y.-C. Tseng*, and J.-Y. Lai (2016) The Trios of Technology and Innovation Management: A Review from the Strategy Perspective, NTU Management Review, 26(3): 257-300. （TSSCI）
  10. Hu, M.-C.*, S.-C. Hung, H.-C. Lo, and Y.-C. Tseng (2016) Determinants of university-industry research collaborations: The case of the National Tsing Hua University in Taiwan. Research Evaluation, 25(2): 121-135. （SSCI）
  11. Hung, S.-C.*, and Y.-C. Tseng (2014) Justifying the Battle: How to Sell Policies to the Public. Industry and Management Forum, 16(2): 26-42. （TSSCI）

Conference Papers

  1. Tseng, Y.-C. , H.-W. Hung, B.-W. Lin (2022) Framing the Digital Transformation: Evidence from Taiwan. The 82nd Annual Meeting of the Academy of Management (AOM), Seattle, Washington, USA.
  2. Tseng, Y.-C., J.-Y. Wu, S.-C. Hung (2019) Mobilizing Social Networks to Enhance U-I Collaboration: Evidence from Tsinghua Entrepreneurship Lab. 2019 AAoM and TAoM Joint Conference, Bali, Indonesia.
  3. Tseng, Y.-C., & S.-C.Hung（2018）Institutional work in the transformation of innovation systems: A comparison of two S&T policy conferences. Strategic Management Society Annual Conference (SMS), Paris, France.
  4. Tseng, Y.-C. , S.-C. Hung, C.-L. Chan (2017) When Sharing Economy Meets Established Institutions: A Comparative Case Study. Academy of Management Annual Conference (AOM), Atlanta, USA.
  5. Tseng, Y.-C. and S.-C. Hung (2017) Innovation Systems and Policy Instruments. 2017 R&D Management Conference, Leuven, Belgium.
  6. Tseng, Y.-C.; Y.-T. Chen (2017) Crowd Science: An Exploratory Study. 2017 AAoM and TAoM Joint Conference, Kitakyushu City, Fukuoka, Japan.
  7. Hung, S.-C. and Y.-C. Tseng (2016) Framing in the Openness of Policy Work. Strategic Management Society 36th Annual Conference (SMS), Berlin, Germany.
  8. Hsieh, Y.-C., Y.-C. Tseng, M.-C. Hu, and S.-C. Hung (2016) The Formation of Global Patent Ecosystem: Evidenced and Lessons from the Case of the Intellectual Venture. SOItmC & CSCOM Annual Conference (SOItmC & CSCOM), California, USA.
  9. Hung, S.-C. and Y.-C. Tseng (2015) Untangling the Origin and Evolution of Innovative Capabilities. Academy of Management Annual Conference (AOM), Vancouver, Canada.
  10. Hung, S.-C. and Y.-C. Tseng (2014) The Social Practice of Entrepreneuring in Pluralistic Contexts: The Case Study of Acer. Strategic Management Society Special Conference (SMS), Sydney, Australia.

Research Grants

Books/Pub.

Industrial Grants

Courses

  1. Strategy Management （MBA Program）
  2. Research Methodology for Social Sciences (PhD program)
  3. Entrepreneurial Marketing (BBA Program)
  4. Innovation Management and Practice (BBA Program)
  5. Introduction to Entrepreneurship (BBA Program)
  6. Qualitative Research Method (PhD Program)
  7. Management (BBA Program)
  8. Special Topics in Innovation and Entrepreneurship (MBA Program)

Dissertation

Awards & Certificates

  1. Phi Tau Phi Honorable Membership, The Phi Tau Phi Scholastic Honor Society of the Republic of China.
  2. Scholarship：National Tsing Hua University, Ph.D Program, National Visiting Scholarship.
  3. Scholarship：National Tsing Hua University, Master Program, Scholarship.

Pro. Membership

Other Contributions