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教授個人資料

教授個人資料
陳志萍
職稱
教授兼行銷學群召集人、經營管理碩士班暨博士班副主任
專長/研究領域
  • 電子商務行銷
  • 消費者行為
  • 行銷管理
  • 品牌管理
  • 文化消費
  • 性別研究
  • --
  • Marketing Management
  • Cultural Consumption
  • Brand Management
  • Consumer Behavior
  • Gender Study
  • E-Commerce
學歷
  • 英國艾克斯特大學行銷管理博士 Ph.D. in Marketing Management, University of Exeter, UK
經歷
  • Assistant Professor, Department of Information Communication, College of Informatics, Yuan Ze University, Taiwan
  • Deputy Manager of Marketing Division in SinoPac Securities, Taiwan
  • Researcher of Marketing Research Center in Ogilvy & Mather Co., Ltd.
  • Specialist of Marketing Department in ERA International Co., Ltd.
  • 期刊論文
  • 會議論文
  • 研究計畫
  • 專書/個案/其他出版品
  • 產學計劃
  • 教授課程
  • 論文指導
  • 獲獎與專業證照
  • 學會會員
  • 其他校外服務
  • *Chen, Chih-Ping (2016). Forming Digital Self and Parasocial Relationships on YouTube. Journal of Consumer Culture (SSCI; 2016年IF:3.579 | Ranking:1/38=前2.6% in Cultural Studies; 4/142=前2.8% in Sociology), 16(1): 232-254
  • *Chen, Chih-Ping (2016). Playing with Digital Gender Identity and Cultural Value. Gender Place and Culture (SSCI;2014 IF: 1.183; 5-year IF: 1.310| Ranking:3/115=3% in Gender Studies | 6/50=12% in Cultural Studies), 23(4): 521-536
  • *Chen, Chih-Ping (2013). Exploring Personal Branding on YouTube. Journal of Internet Commerce (ABI; ABDC, Rank=B), 12(4): 332-347.
  • *Chen, Chih-Ping (2012). Online group buying behavior in CC2B e-commerce: Understanding Consumer Motivations. Journal of Internet Commerce (ABI; ABDC, Rank=B), 11(3): 254-270.
  • Hsieh, Kun-Chang, Lee, Tzu-Yin, Shen, Yung-Cheng and Chen, Chih-Ping (2014) Green Communication: The Roles of Time Frame, Message Characteristics and Personal Traits in Consumers’ Attitudes toward the Green Product. Sun Yat-sen Management Review (TSSCI), 22(3): 623-653.
  • *Chen, Chih-Ping & Wang, Wei-Ting (2012). Analysis of Motivations on ihergo’s Online Group Buying Community. Journal of e-Business (TSSCI), 14 (3): 493-512
  • Canete, Anna Marie C., Hsu, Ming-Chieh and Chen, Chih-Ping (2014). Prominence of Brand related Visual Graphic Contents in Advergames. The International Journal of Visual Design (PRJ), 7(2): 25-36.
  • Hsu, Ming Chieh and Chen, Chih-Ping (2013). Analysis of motivation triggers in interactive digital reading for children. The International Journal for Infonomics (PRJ), 6(1/2): 669-675
  • *Chen, Chih-Ping (2012). The Effects of Electronic Word-of-Mouth Marketing Communication via Social Networking Service – Facebook. The Journal of Advertising & Public Relations, 38: 23-49.
  • *Chen, Chih-Ping and Hsu, Ming-Chieh (2012). “An Exploration of Gender Differences through Electronic Children’s Book,” International Journal for e-Learning Security (PRJ), Volume 2, Issues 3/ 4: 208-214.
  • *Chen, Chih-Ping (2011). Game-Based Elecronic Book Learning Bridges the Gap between Gender on Children.
  • Chen, Chih-Hsien & Chen, Chih-Ping (2007). The Third-Person Effect and a New Social Movement Model Television Reform: A Survey of Residents in Kaohsiung City and County. Mass Communication Research (TSSCI), 91: 35-83
  • *陳志萍、周英寶(2012)「銀髮族網路交友動機之研究」,《資訊社會研究》,22,pp. 21-47
  • *陳志萍(2011)「銀髮族網路交友—男女大不同?」,《性別平等教育季刊》,53,pp.78-89。
  • *陳志萍(2011)「遊戲式電子書學習搭起兒童性別差異的橋樑」,《性別平等教育季刊》,55,pp. 113-123。
  • *陳志萍(2011)「線上合購社群之團體購買決策研究」,《行銷科學學報》,第七卷,第一期,pp. 73-92。
  • *陳志萍(2008)「精進網路研究方法 -- 網路民族誌」,《圖書資訊學研究》,第二期,pp. 1-11。
  • *Chen, Chih-Ping (2016). Investigating gender differences in mobile-learning gameplay adoption. 2016 International Conference on Hospitality, Leisure, Sports, and Tourism – Summer Session, Kyoto, Japan, July 12-14, p. 91 101 (科技部補助專案NSC103-2511-S-155-005-MY2)
  • *Chen, Chih-Ping, Z.H. Chen and C. H. Chen (2016). Understanding Uses and Gratifications in the Adoption of Mobile English-Learning Games. The 4th International Conference Contemporary Marketing Issues, Heraklion, Greece, 21-25 June. p. 11 (科技部補助專案NSC103-2511-S-155-005-MY2)
  • Shu-Wei Ho, Kuo-Nan Hsieh and Chen, Chih-Ping (2016). Exploring self-image management of possessing valuable Line stickers. E-Case & e-Tech 2016, Bangkok, Thailand, April 6-8. Pp. 66-69.
  • Ya-Ting, Ye, Chen, Chih-Ping and Kuo-Nan, Hsieh (2016). A study of female fans of Korean drama’s projective identification and consumption in Taiwan after watching Korean drama. E-Case & e-Tech 2016, Bangkok, Thailand, April 6-8. Pp. 70-72.
  • *Chen, Chih-Ping (2015). Identifying Opinion Leaders from Mobile Database. e-Case & e-Tech 2015-Fall, Koyto, Japan September 08-10, 2015, p. 1-8.
  • *Chen, Chih-Ping (2015). Gender differences in playing digital game-based electronic books. Association for Consumer Research Asia-Pacific Conference 2015 at Hong Kong, 2015/6/19-21, p. 35. (科技部補助專案NSC103-2511-S-155-005-MY2)
  • *Chen, Chih-Ping (2015). Bridging the gender gap with digital game-based electronic books. 3rd International Conference on Contemporary Marketing Issues at London UK, 2015/6/30-7/2, p. 9 (科技部補助專案NSC103-2511-S-155-005-MY2)
  • *Chen, Chih-Ping (2014). Taiwanese women on the move: Not just fun and play on game-based electronic book. 10th International Conference Crossroads in Cultural Studies 2014. Program at Finland, 2014/6/30-7/4. Pp. 133 (國科會補助專案NSC102-2629-S-155-001)
  • *Chen, Chih-Ping Chen (2013). Digital Self and Parasocial Interaction on YouTube. European Conference of the Association for Consumer Research at Barcelona, 2013/07/4/7, p. 23
  • Chih-Ping (2012). “Consumer Cost Concerns in an Online Group Buying Community: An Exploratory Study,” 2012 Asia-Pacific Association for Consumer Research Conference at Queenstown, New Zealand, July 6-8.
  • Chih-Ping (2012). “Breaking the Gender Stereotype: The Case of Game-Based Electronic Book Learning,” Canada International Conference on Education (CICE 2012) at Ontario, Canada, June 18-21. (國科會補助專案NSC100-2511-S-155-002-)
  • Ming-ChiehHsu, Chih-Ping Chen, Chun-Yang Chiu (2012). Analysis of Dynamic Brands Identity and the Type of Logo Expressions, e-CASE & e-Tech 2012, Hong Kong.
  • Chih-Ping Chen (2011) “Individual Impression Management on YouTube,” 2011 Asia-Pacific Conference of the Association for Consumer Research at Beijing, June 16-18, p. 28
  • Chen, Chih-Ping & Hsu, Ming-Chieh (2011) “Analysis of Taiwanese College Students’ Attitudes toward English Mobile Learning,” e-Case and e-Technology 2011 Conference Program at Japan, 2011/01/18-20
  • Hsu, Ming-Chieh, Chen, Chih-Ping & Jen, Hsiang (2011) “Content Analysis of Children’s Interactive Picture Books,” e-Case and e-Technology 2011 Conference Program at Japan, 2011/01/18-
  • Lin, Jia-Yu, Chen, Chih-Ping & Lin, Pei-Yu (2011) “Discussion of Related Theories to Children’s Mobile Learning of Acceptance and E-book Usage,” e-Case and e-Technology 2011 Conference Program at Japan, 2011/01/18-20
  • Lin, Jia-Wei, Chen, Chih-Ping & Lin, Pei-Yu (2011) “An Exploration in the Theories of Online Advergames,” e-Case and e-Technology 2011 Conference Program at Japan, 2011/01/18-20
  • Yen-Chun Wang, * Chih-Ping (Lola) Chen (2010) “An exploratory study in values and social behavior of online and offline biking community—a case study of Mobile 01,” e-Case and e-Technology 2010 Conference Program at Macau, 2010/01/25-27, pp. 997-1008
  • Ying-Pao Chou, * Chih-Ping (Lola) Chen (2010) “Self-disclosure of the Senior in Online Dating Site,” e-Case and e-Technology 2010 Conference Program at Macau, 2010/01/25-27, pp. 1062-1071
  • Hsiao-Mei Chang, * Chih-Ping (Lola) Chen (2010) “The Effect of Electronic Word of Mouth Communication in the Interpersonal Relationship of Social Networking Sites,” e-Case and e-Technology 2010 Conference Program at Macau, 2010/01/25-27, pp. 997-1006
  • Chih-Ping Chen (Lola) (2009), “Individual Online Impression Management: Self-presentation on YouTube,” 19th International Conference on Pacific Rim Management, Association for the Chinese Management Educators (ACME) 2009 Annual Meeting in San Francisco 2009/07/30-08/1 (國科會補助專案NSC97-2410-H-155-017-), pp. MKT4-01
  • Chih-Ping Chen (Lola) and Y. Alex Tung (2009) “Analysis of Online Group Buying Behavior” 19th International Conference on Pacific Rim Management, Association for the Chinese Management Educators (ACME) 2009 Annual Meeting in San Francisco 2009/07/30-08/1, pp. MK1-08
  • Hsien-Chen Wang, *Chih-Ping Chen (Lola) & Ming-Chieh Hsu (2009), “A Study of the Second-Level Digital Divide in Rural Taiwan,” IADIS International Conference WWW/Internet 2009 Annual Meeting in Italy. 2009/11/19-21, pp. 5-8
  • Tsung-Ai Kan and *Chih-Ping Chen (Lola) (2009) “The Research of the Personal-Style Performance of and the Members' Social Relationship of Social Bookmarking Community: a Case Study of aNobii ,” IADIS International Conference WWW/Internet 2009 Annual Meeting in Italy. 2009/11/19-21, pp. 15-18.
  • Wei-Ting Wang and *Chih-Ping Chen (Lola) (2009) “A STUDY OF GROUP DECISION MAKING IN AN ONLINE GROUP-BUYING COMMUNITY: A CASE STUDY OF THE "IHERGO" ONLINE COMMUNITY,” IADIS International Conference WWW/Internet 2009 Annual Meeting in Italy. 2009/11/19-21, pp. 19-21
  • Chih-Ping Chen (Lola) (2009), “Exploring Brand Relationship Developments in E-Government”, e-Case and e-Technology 2009 Conference Program at Singapore, pp. 933-952, 2009/01/08-10
  • Wei-Ting Wang and *Chih-Ping Chen (Lola) (2009), “An Exploration of Online Consumer Group-Buying Behavior Model – A Case Study of ‘ihergo’ Online Community”, e-Case and e-Technology 2009 Conference Program at Singapore, pp. 2761-2776, 2009/01/08-10
  • Tsung-Ai Kan and *Chih-Ping Chen (Lola) (2009), “A Preliminary Exploration of Consumer Online-Book-Purchase Behavior in the Online Communities”, e-Case and e-Technology 2009 Conference Program at Singapore, pp. 2698-2713, 2009/01/08-
  • 陳志萍(2013-2015) 深化探索跨越性別鴻溝:檢視性別刻板印象認知對不同性別年輕成人使用遊戲式英語電子書之互動系統偏好、個人學習差異,產生認知娛樂性、學習意向及電子口碑學習推薦效果. 科技部專題計畫(NSC103-2511-S-155-005-MY2)
  • 陳志萍(2012) 遊戲式英語電子書對不同性別年輕成人產生認知娛樂性、學習意向之驗證. 國科會專題計畫(NSC102-2629-S-155-001)
  • 陳志萍 (2011) [建置與檢視英語電子書對不同性別兒童行動學習之接受、使用與成效研究].國科會專題研究計畫(NSC100-2511-S-155-002)
  • 許明潔、陳志萍(2010)「兒童華語數位內容學習之點讀書設計研究初探_以情境學習中國文化系列」。國科會專題研究計畫(NSC 99-2631-S-155-001-CC3 )
  • 陳志萍(2008) 「影音分享網站YouTube使用者人際溝通與自我展現之探索性研究」。國科會專題研究計畫 (NSC97-2410-H-155-017)
  • *Chen, Chih-Ping (2015). Bridging the Gender Gap with Digital Game-Based Electronic Books. Proceedings of 3rd International Conference on Contemporary Marketing Issues. Kingston University, London, UK. [forthcoming for Proceedings ISBN # is in the process of being allocated]
  • *Chen, Chih-Ping (2015). Gender Differences in Playing Digital Game-Based Electronic Books. Proceedings of Asia-Pacific Advances in Consumer Research, The Chinese University of Hong Kong. Association for Consumer Research. [forthcoming for Proceedings ISBN # is in the process of being allocated]
  • *Chen, Chih-Ping (2013). Consumer Cost Concerns in an Online Group Buying Community: An Exploratory Study. Proceedings of Asia-Pacific Advances in Consumer Research, Ekant Veer, Paul W. Ballantine, and Lucie K. Ozanne (eds.), New Zealand, University of Canterbury: Association for Consumer Research, Vol. 10, pp. 71-81. [ISBN:978-0-915552-71-9]
  • *Chen, Chih-Ping (2013). Digital Self and Parasocial Interaction on YouTube. Proceedings of European Advances in Consumer Research, Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela (eds.), Barcelona, Spain: Association for Consumer Research, Vol. 10, pp. 126-127. [ISBN:978-0-915552-73-3]
  • *Chen, Chih-Ping (2011). Individual Impression Management on YouTube. Proceedings of Asia-Pacific Advances in Consumer Research, Zhihong Yi, Jing Jian Xiano, June Cotte, and Linda Price (eds.), Beijing, China: Association for Consumer Research, Vol. 9, pp. 74-80. [ISBN:0-915552-68-X]
  • 陳志萍(2008~2009) 「創造公平數位機會-偏鄉無線上網服務試辦計畫:試辦計畫執行結果評估研究與借用電腦使用行為研究」。行政院研究發展考核委員會委託計畫
  • 陳志萍(2008~2009) 「全國法規資料庫入口網站之使用與改版建議調查」。法務部/台北市電腦商業同業公會委託計畫
  • 陳志萍(2007) 「民眾對e政府使用與品牌關係之研究」。行政院研究發展考核委員會委託計畫
  • 陳志萍(2006) 「桃園縣政府衛生局網站民眾使用狀況、滿意度與需求調查暨專業人士對其網站評估與建議研究」。桃園縣政府衛生局委託計畫
  • 行銷管理
  • 行銷傳播管理
  • 品牌管理
  • 公關行銷
  • 休閒與文創行銷
  • 指導學生論文及發表如下:
  • 102年 黃雅芝 藉由印象管理探索不同性別個人線上品牌發展-以社交網絡Facebook之行動載具為例 Huan, Ya-Chih, *Chen, Chih-Ping and Ho Chien-Te (2014). Exploring gender differences on personal branding and impression management in mobile social networks – facebook. 2014 e-Case & e-Tech International Conference 2014 Program at Japan, 2014/04/02-04. pp. 698-714.
  • 102年 謝昆璋 綠色廣告: 以訊息、時間框架角色探討消費者對於綠色產品態度影響之研究 謝昆璋、李姿瑩、沈永正、陳志萍(2014/9/1) 「綠色廣告訴求:時間框架,訊息特性與個人特質對消費者綠色產品態度之影響」,《中山管理評論》(TSSCI),22巻3期, pp. 623-652.
  • 101年 林哲賢 線上市場行家之人格特質研究-以林書豪運動品牌為例 Jhe-Sian Lin, Chen, Chih-Ping & Chien-Te Ho (2013). “Personality Characteristics of Market Mavens on Sports Fans- A Review of The Literature For Future Research,” e-Case and e-Technology 2013 Conference Program at Japan, 2013/04/3-5. pp. 111-139
  • 101年 謝孟橋 行動影音廣告之名人、典型消費者代言暨廣告訴求差異對消費者產生溝通說服之比較研究-以汽車廣告為例 Ming-Chiao Hsieh, Chen, Chih-Ping & Jonathan C. Ho (2013). “The Theory Structure of Celebrity Endorser vs Typical Consumer Endorser in Mobile Video Advertising Effect – An Example of Automobile Advertising,” e-Case and e-Technology 2013 Conference Program at Japan, 2013/04/3-5. pp 140-157.
  • 101年 吳嘉瑋 不同性別之名人、專家代言類型對消費者產生說服及行為影響 Chia-Wei Wu, & Chen, Chih-Ping (2013). “The Theoretical Framework of the consumer Persuasion Effect and Behavior Change by Celebrity vs. Expert Endorsers,” e-Case and e-Technology 2013 Conference Program at Japan, 2013/04/3-5. pp. 43-58
  • 99年 林家緯 網路遊戲式廣告之效果研究 Lin, Jia-Wei, Chen, Chih-Ping & Lin, Pei-Yu (2011) “An Exploration in the Theories of Online Advergames,” e-Case and e-Technology 2011 Conference Program at Japan, 2011/01/18-20
  • 99年 林家妤 探討兒童英語電子書於行動學習之使用意願與效果研究 Lin, Jia-Yu, Chen, Chih-Ping & Lin, Pei-Yu (2011) “Discussion of Related Theories to Children’s Mobile Learning of Acceptance and E-book Usage,” e-Case and e-Technology 2011 Conference Program at Japan, 2011/01/18-20
  • 99年 林筱蓉 消費者對家用3D產品的消費價值、使用需求及購買意願之研究-以新竹市為例 林筱蓉、陳志萍(2011),消費者對家用3D產品的消費價值及購買意願之研究—以新竹市為例。2011年傳播產業創新管理學術研討會。3月18日,銘傳大學傳播學院
  • 98年 張曉玫 社交網絡服務網站之網路口碑資訊分享與傳遞行為及效果研究-以臉書(Facebook)為例 Hsiao-Mei Chang, Chen, Chih-Ping (2010) “The Effect of Electronic Word of Mouth Communication in the Interpersonal Relationship of Social Networking Sites,” e-Case and e-Technology 2010 Conference Program at Macau, 2010/01/25-27, pp. 997-1006
  • 98年 周英寶 銀髮族網路交友之自我揭露與印象管理研究-以奇摩交友為例 Ying-Pao Chou, Chen, Chih-Ping (2010) “Self-disclosure of the Senior in Online Dating Site,” e-Case and e-Technology 2010 Conference Program at Macau, 2010/01/25-27, pp. 1062-1071
  • 97年 王憲正 台灣偏鄉地區第二層次數位落差之研究 Hsien-Chen Wang, Chen, Chih-Ping & Ming-Chieh Hsu (2009), “A Study of the Second-Level Digital Divide in Rural Taiwan,” IADIS International Conference WWW/Internet 2009 Annual Meeting in Italy. 2009/11/19-21, pp. 5-8
  • 97年 王薇婷 線上合購社群之參與動機與購買決策研究—以「ihergo」線上社群為例 Wei-Ting Wang and Chen, Chih-Ping (2009) “A study of group decision making in an online group-buying community: A case study of the “ihergo” community,” IADIS International Conference WWW/Internet 2009 Annual Meeting in Italy. 2009/11/19-21, pp. 19-21
  • 97年 王彥鈞 自行車社群之參與動機與人際關係研究-以「Mobile01」網站為例 Yen-Chun Wang, Chen, Chih-Ping (2010) “An exploratory study in values and social behavior of online and offline biking community—a case study of Mobile 01,” e-Case and e-Technology 2010 Conference Program at Macau, 2010/01/25-27, pp. 997-1008
  • 96年 林燕秋 自我的線上舞台--影音分享網站之閱聽人研究 林燕秋、陳志萍(2008)影音分享網站的閱聽人線上展演行為之初探性研究。2008圖書資訊暨傳播學進行中論文發表會。6月14日,台北:美國資訊科學台北分會
  • 96年 包晨瑋 女性美容資訊節目對女性閱聽人自我建構與展現之探索性研究─以「女人我最大」電視節目為例 包晨瑋、陳志萍、周文修(2008)女性美容資訊節目之女性閱聽人初探性研究。2008新媒體設計、傳播與科技應用國際學術研討會。6月27日,中壢:元智大學
  • 96年 徐育偉 大學生行動學習之探索性研究—以行動電話QR Code英語學習為例 徐育偉、陳志萍、張世明(2010)大學生行動學習之探索性研究—以行動電話QR Code英語學習為例。2010全球商業經營管理學術研討會。2010/04/30,正修科技大學 管理學院 pp. 1151-1160
  • 96年 甘宗靄 社交性書籤社群成員之資訊分享、社交關係與價值觀研究—以aNobii為例 Tsung-Ai Kan and Chen, Chih-Ping (2009) “The Research of the Personal-Style Performance of and the Members' Social Relationship of Social Bookmarking Community: a Case Study of aNobii ,” IADIS International Conference WWW/Internet 2009 Annual Meeting in Italy. 2009/11/19-21, pp. 15-18.
  • 95年 曾玉卿 價值觀、個人品味、品牌與喜餅消費行為之關係研究 陳志萍、曾玉卿(2009)價值觀、個人品味、品牌與喜餅消費行為之關係研究。第17屆中華民國廣告暨公共關係學術與實務研討會。10月16日,台北:國立政治大學廣告系
  • 105 科技部研究奬勵
  • 104 科技部研究奬勵
  • 103 國科會研究奬勵
  • 102 國科會研究奬勵
  • 99 國科會研究奬勵
  • 96 國科會研究奬勵
  • 2016年擔任桃園市政府經濟發展局「台灣航空城觀光領航‧桃園地方產業國際品牌行銷發展計畫」期中報告審查委員
  • 2015年受邀至桃園福宏扶輪社 演講題目:從大數據談(個人)品牌在社交媒體之行銷商機
  • 2015年4月11日受邀至遠傳集團Big Data Workshop 演講題目: 精準行銷
  • 2014年擔任耕莘健康管理專科學校教師資格審查委員
  • 2014年5月19日受邀至師大圖資所演講,題目:新科技與研究方法
  • 2012年1月至12月擔任財團法人桃園縣私立丞好家園顧問
  • 2012年擔任遠東餐廚達人賽,初賽評審委員
  • 2010年受邀至中正大學電傳所 演講題目:網路世界下的閱聽人研究--自我展演
  • 2009年受邀至世新大學傳播所 演講題目:研究與撰寫
  • 2008年受邀至中山管理教育基金會專案經理(管理)人經營管理實務訓練 演講題目:品牌行銷與經營—目標市場與定位
  • 2008年擔任行政院研究發展考核委員會創造公平數位機會 -偏鄉無線上網服務試辦計畫審查委員
  • 2008年至2009年擔任傳動數位策略設計有限公司 經濟部商業司執行「推動彰化縣鹿港鎮智慧商圈計畫」顧問
  • 2007年擔任行政院勞委會「多元就業開發方案行銷計畫創意競賽」講師及評審
  • Reviewer, Journal of Consumer Culture (SSCI), 2013~2015
  • Reviewer, Journal of Gender Studies (SSCI), 2014~2015
  • Reviewer, Journal of Interactive Advertising (SSCI), 2014~2015
  • Reviewer, Journal of Computer-Mediated Communication (SSCI), 2010~2015
  • Reviewer. Computers in Human Behavior (SSCI), 2009~2015
  • Reviewer, 2013 European Conference of Association for Consumer Research
  • Reviewer, 3th Hawii International Conference on System Sciences at University of Hawii 2010
  • International Committee, e-Case and e-Technology 2010 Conference Program at Macou
  • Session chair, 19th International Conference on Pacific Rim Management, Association for the Chinese Management Educators (ACME) 2009 Annual Meeting in San Francisco
  • 交大管理學報 審查委員
  • 中山管理評論 審查委員
  • 科技管理學刊 審查委員
  • 視聽傳播研究 審查委員
  • 廣告學研究 審查委員
  • 管理學報 審查委員
  • 資訊傳播研究期刊 審查委員
  • 電子商務學報期刊 審查委員
  • ICDC 2008 數位內容學術研討會 議程委員與會議主席
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