• Banner

教授個人資料

教授個人資料
顏于翔
職稱
副教授
專長/研究領域
  • 綠色行銷與供應鏈管理
  • 高科技行銷
  • 新產品開發與管理
  • 關係行銷
  • 科技管理
  • 供應鏈管理
  • 策略管理
學歷
  • 中央大學企業管理學系博士
經歷
  • 亞太燃料電池科技 營運執行副理、董事長特助
  • 亞特恩太陽能科技 採購副理
  • 國立中央大學 博士後研究
  • 亞洲大學 博士教師
  • 期刊論文
  • 會議論文
  • 研究計畫
  • 專書/個案/其他出版品
  • 產學計劃
  • 教授課程
  • 論文指導
  • 獲獎與專業證照
  • 學會會員
  • 其他校外服務
  • Yu-Xiang Yen (2018) 'Buyer-supplier collaboration in green practices: The driving effects from stakeholders', Business Strategy and the Environment, Vol. 27 No. 8, pp. 1666-678. (SSCI )
  • Yu-Xiang Yen and Shiu-Wan Hung (2017) ‘Why Do Buyers Share Knowledge with Suppliers in New Product Development? Current and Alternative Supplier Antecedents’, Journal of Business-to-Business Marketing, Vol. 24 No. 4, PP. 283-296. (SSCI )
  • Yu-Xiang Yen and Shiu-Wan Hung (2017) 'The influences of suppliers on buyer market competitiveness: an opportunism perspective', Journal of Business & Industrial Marketing, Vol. 32 No. 1, pp. 18-29. (SSCI )
  • 林鴻銘, 顏于翔*, 林鴻洲(2017年)。溫度與觸摸需求對尋求多樣化行為之影響。管理評論,第36 卷,第1 期,頁 55-69。(TSSCI)
  • Yu-Xiang Yen and Shiu-Wan Hung (2013) ‘How does supplier’s asset specificity affect product development performance? – A relational exchange perspective’, Journal of Business & Industrial Marketing, Vol. 26 No. 4, pp. 276-287. (SSCI )
  • Yu-Xiang Yen and Shang-Yung Yen (2012) ‘Top-management’s role in adopting green purchasing standards by high-technology firms’, Journal of Business Research, Vol. 65 No. 7, pp. 951-959. (SSCI )
  • Yu-Xiang Yen, Edward Shih-Tse Wang and Der-Juinn Horng (2011) ‘Supplier’s willingness of customization, effective communication, and trust: a study of switching cost antecedents’, Journal of Business & Industrial Marketing, Vol. 26 No. 4, pp. 250-259. (SSCI )
  • Yu-Xiang Yen and Der-Juinn Horng (2010) ‘Effects of satisfaction, trust, and alternative attractiveness on switching intentions in industrial customers’, International Journal of Management and Enterprise Development, Vol. 8 No. 1, pp. 82-101.
  • Yu-Xiang Yen and Der-Juinn Horng (2007) ‘The outsourcing application in developing own brand: transformation from ODM business’, International Journal of Technology Marketing, Vol. 2 No. 4, pp. 364-380.
  • Yu-Xiang Yen (2016) 'Collaboration with Suppliers in Green Management Practices- Institutional Theory Antecedents', 2016 XXVII ISPIM Innovation Conference, Portal, Portugal.
  • Yu-Xiang Yen and Shiu-Wan Hung (2015) 'Supplier influences on buyer market competitiveness–the opportunism perspective'. 2015 XXVI ISPIM Innovation Conference, Budapest, Hungary.
  • Shiu-Wan Hung and Yu-Xiang Yen (2014) 'How do suppliers drive knowledge sharing with buyers?', TIIM 2014 International Conference on Technology, Innovation and Industrial Management, Seoul, Korea.
  • Yu-Xiang Yen, Shang-Yung Yen and Arch G. Woodside (2010) ‘Top-management commitment’s role in adopting green purchasing standards by high-tech industrial firms’, 2010 Global Marketing Conference, Tokyo, Japan.
  • 綠色管理實務中與供應商協同合作之研究-制度理論之前因 (104-2410-H-155-042-),科技部專題計畫,2015/8-2016/7
  • 供應商對顧客市場競爭力之影響-機會主義觀點 (103-2410-H-155-045-SSS),科技部專題計畫,2014/8-2015/7
  • 行銷管理
  • 產品管理
  • 關係行銷
  • 綠色行銷
  • 行銷策略
  • 104-2 經營管理碩士班 (服務行銷學程) 劉皓昀 消費者使用綠色科技行為影響因素之研究- 以電動汽車與電動機車為例
  • 103-2 管理碩士在職專班 邱大益 台灣IT產業綠色品牌權益之關鍵因素
« 回前一頁 | 已閱數: 9757
Photo

教授資訊

顏于翔

行銷學群

友善列印