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Program

BBA Program

Bachelor of Business Administration (BBA)

Our four major fields in Business Administration, Finance, International Business and Accounting support the development of business leaders with professional, cross-disciplinary skills, giving them a wide range of career choices and powerful competitive advantages when seeking careers in today’s highly-competitive job market. We allow students to choose from a range of seven specialized concentrations, plus a number of secondary concentrations, or to take the four industry/cross-college secondary concentrations.

In order to broaden their global viewpoints and reduce barriers between learning and practice, we continuously educate our students about new concepts and make active connections with enterprises so as to provide opportunities for internships. Graduates of our programs will have bilingual communication competence and be ready for global mobility in their careers.

          

We provide a wide spectrum of concentrations under three main categories. The first category, the seven primary and secondary concentrations, includes Innovation and Entrepreneurship, Leadership and Human Resources,‧Marketing, Global Business Management, Investment Strategy and Financial Markets, Corporate Finance and Industry Analysis and Accounting. The second category is industry concentrations, and includes Leisure &Travel Industry and‧ Retail Industry. Finally, the third category is made up of cross-college concentrations, which include Communication Industry Management and Cultural & Creative Industry . These concentrations have been designed to equip students with a comprehensive understanding of their chosen field or fields, as well as cross-disciplinary knowledge.

Key Features
Specialty
  • Internationalization: We continuously improve our bilingual environment to connect with
           the international community.
  • Industrialization: We connect our students with businesses to help develop their careers.
  • Diversity: We have designed flexible courses and offer students the option to change their
           major.
  • Learning Goals
  • Our students will demonstrate problem solving skills, supported by appropriate analytical
           and quantitative techniques.
  • Our students will be effective communicators.
  • Our students will understand the importance of behaving ethically in their professional
           lives.
  • Our students will demonstrate basic all-around knowledge in business administration,
           finance, international business, or accounting.
  • Graduate Credits 128credits / 4 years
    Degree Bachelor of Business Administration

    BBA Required and Elective Courses: http://www.yzu.edu.tw/admin/aa/index.php/content/view/1007/
    Please visit http://www.cm.yzu.edu.tw/bba/ for detail information.