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To help MBA alumni meet the challenges of a quickly
changing world, we equip our students with fundamental theories and
practices, and guide them to apply this knowledge in the workplace. Our goal
is to produce innovative, creative graduates with well-developed global
perspectives and leadership abilities. To this end, we make extensive use of
case studies to develop students’ ability to integrate and apply cross-discipline
knowledge. YZU offers five options for the MBA: Global MBA (GMBA), MBA in
Management and Service Science, MBA in Leadership, MBA in International
Business, and MBA in Services Marketing. Each major will prepare students for
an elite career in specific fields.
Global MBA (GMBA)
The GMBA
is a premium program, taught in English, enabling students to learn at YZU
and at another renowned university elsewhere in the world, with the
possibility of earning dual degrees (MBA-MBA or MBA-MS). The student may
choose from a wide range of second universities. Many of the choices are in
USA, Australia, or elsewhere in the English-speaking world, though
opportunities abound also in Europe and Asia. Emphasis is on inter-cultural
management, including (at YZU) a Seminar in Chinese Business, and there are
opportunities for language study. Special enrichment activities make this a
truly special MBA experience. See the list of participating universities here
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MBA in
Management and Service Scienc
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Our
renowned professors have strong regional business and industry experience,
allowing them to train students in decision-making and problem-solving so
they may cope with today’s real-world business situations. We equip students with a high
level of English proficiency, and also strongly encourage students to
contribute to top journals and participate in international conferences.
We stress both theory and practice in management
education while focusing on the four knowledge modules of Service Innovation,
Marketing Planning, Organization Strategy and Innovation and
Entrepreneurship. To cultivate students’ insight and cross-discipline
integration abilities, we utilize case studies in all four knowledge modules.
We prepare our students for success both at home and abroad.
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MBA in
Leadership
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We place
great emphasis on strengthening students’ leadership skills as well as their
understanding of the economic and cultural environment of Mainland China and
the greater Asia-Pacific region. We have developed a wide range of curricula
to help ensure that our students receive the highest quality education and
become effective leaders in today’s rapidly changing business world.
Emphasis
is placed on using various theoretical frameworks to analyze practical
problems confronted by and relating to Chinese management. Courses offered
include leadership theory and practice, leadership competency development,
talent management, career development and management, Chinese organization
and management and so on. Each semester, we hold leadership forums and offer
internship opportunities to challenge students to understand and apply the
different leadership skills they will need as organizational leaders.
Furthermore, relatively small class sizes help foster extensive two-way
interaction and collaboration, including mentorship programs, which serve to
further expand students' international perspectives and advance their
professional communication literacy.
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MBA in
International Business
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We aim to
produce successful international managers with truly international
perspectives who are globally mobile. Our Asia-Pacific focus gives students a
unique advantage in building their careers both within this region and
beyond. To this end, we train students’ competitive abilities, inspire
diverse thinking in international business and foster a valuable appreciation
of Chinese culture.
This
program addresses the complex environment of international business in terms
of marketing needs and societal development. We provide management training
in the diverse fields of international marketing, international business,
industry analysis, strategy, technology, finance, and service management. Our
case-based methodology promotes understanding of today's business world and
deepens students' professional competency.
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MBA in
Marketing
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Based on
an integrated “foundation-profession-application” course design, the MBA in
Services Marketing program aims to produce international managers with
expertise in marketing planning and management for service industries. Upon
graduation, students will be equipped with ICCAM capabilities in/across five
dimensions: insight, creativity, communication, action, and management.
ICCAM is the abbreviation of insight, creativity, communication, action, and
management.
Our core
courses focus on a holistic view of advanced marketing knowledge and
integrated marketing thought. Our professional courses are built around
marketing problem identification and strategic marketing planning. Our
applications courses concentrate on communication and problem solving
pertaining to any kind of marketing issue. Our graduates are expected to be
marketing experts and elite in practices.
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Kery
Features
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Specialty
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Internationalization: All
courses are taught in English to develop students’ English communication
proficiency.
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A focus on markets and industry
practices: Focusing on the economic trends
and management issues in Asia, we help students develop cross-strait and
international perspectives to become professionals with global mobility.
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Educate ethical future leaders.
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Learning
Goals
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Our students will develop problem
solving skills and proficiency with appropriate analytical and quantitative
techniques.
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Our students will be effective
communicators.
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Our students will understand the
importance of behaving ethically in their professional lives.
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Our students will possess the
ability to formulate sound, appropriate financial or accounting policies.
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Graduate
Credits
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54
credits + dissertation
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Years
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2 years
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Degree
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Master
of Business Administration (MBA)
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List of
Required Courses
Course
Description: http://www.cm.yzu.edu.tw/mba/content.aspx?category=17
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