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College of Management
Discipline of Business Administration
Discipline of Organization Management
Discipline of International Business
Discipline of Marketing
Discipline of Finance
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Professor Info
Chen, Etta Y. I.
Title
Assistant Professor
Speciality
Consumer behavior
Elder consumer
Behavioral pricing
Conspicuous consumption
Brand experience
Service Failure
Academic BG.
PhD in management, Department of Business Administration of National Chengchi University
Experience
Assistant Professor in Marketing of YZU management college
Adjunct Lecturer, Department of Business Administration, National Chengchi University
Associate brand manager in Unilever Taiwan
Analyzer of 2002~2004, 2007 Taiwan E-ICP lifestyle database
Journal Papers
Conference Papers
Research Grants
Books/Pub.
Industrial Grants
Courses
Dissertation
Awards & Certificates
Pro. Membership
Other Contributions
Chi-Hsun Lee, Jui-Lien Su, Etta Y. I. Chen (2014) The Relationship between Perceived Fairness, Recovery Satisfaction, and Behavior Intention:
The Moderating Role of Service Failure Severity. Chung Yuan Management Review. 12(2).
Consumers’ Online Information Search Behavior and the Phenomenon of Search versus Experience Products (2004) by Lien-Ti Bei, Etta Y. I. Chen & Richard Widdows in Journal of Family and Economic Issues (ABI Inform available) (PRJ)
Consumers’ online information search for a new restaurant for dining-out: A comparison of US and Taiwan Consumers (2003) by Jong-Youn Rha, Etta Y. I. Chen, Lien-Ti Bei & Richard Widdows in Journal of Foodservice Business Research (PRJ)
Competitive:
Lee Chi-Hsun, Chen Etta Y. I. Su Jui-Lien (2015). The Effect of Relational bonds, Trust, and Switching Costs on Loyalty — The Moderating Role of Gender, presented in AP-ACR Conference, Hong Kong.
Etta Y. I. Chen; Y-F. CHEN, “An exploration of rehabilitation medical access behaviour in elderly group,” The 9th World Conference of Gerontechnology (ISG 2014), pp. 186 – 186, in Gerontechnology, 13(2):186; doi:10.4017/gt.2014.13.02.352.00
Etta Y. I. Chen; Chi-Jen Li;, “Consumer-Oriented Service Innovation in Music Industry,” PICMET '14 Conference(Portland International Center for Management of Engineering and Technology), pp. 92 – 93, 2014/07
Etta Y. I. Chen; Yu-Wen Lin, “Mobile connection: an examination of antecedents to engage consumer in social network App,” PICMET '14 Conference (Portland International Center for Management of Engineering and Technology), pp. 92 – 92, 2014/07
Etta Y. I. Chen and Pei-Ting Lin (2012). BRAND EXPERIENCE MODEL: EXPLORING THE MODERATORS OF PRODUCT CATEGORY, CHANNEL TYPE AND CONSUMER SHOPPING VALUE, International Conference on Business and Information (BAI 2012), oral presentation, Hokkaido, July 3-5.
Etta Y. I. Chen and Jui-Lien Su (2012) The Exploration of Consumer Responses and Service Recovery Effects after Service Failure:The Prediction from Consumers’ Cultural Models, International Conference on Business and Information (BAI 2012), oral presentation, Hokkaido, July 3-5.
Etta Y. I. Chen and Min-Ting Lin (2012) Enhancing Customer Relationship via Consumer Co-creation Benefits in New Product Development. Consortium for International Marketing Research (CIMaR 2012), Taipei, May 12-15-18.
Etta Y. I. Chen and Shu Shian-Ting (2011) The Antecedents of Brand Experience: A Framework from Consumers’ Perspective.” abstract accepted for competitive paper session in 2011 ACFEA conference in Seoul.
Min-Ting Lin and Etta Y. I. Chen (2011), “從新產品開發探討消費者共創參與之相關因素—以網路遊戲封(公)測為例". TBI2011, Apr. 28-29, Taipei(Best Paper Award).
Ying-Shiuan Lin and Etta Y. I. Chen (2011), “從社會比較理論探討炫耀消費行為之前因". TBI2011, Apr. 28-29, Taipei.
Etta Y. I. Chen and Lien-Ti Bei (2010), "THE INFLUENCES OF PRICE DISPERSION AND THE MANUFACTURER’S SUGGESTED PRICE ON CONSUMERS’ BOUNDARIES OF ACCEPTABLE PRICE: EXPECTED PRICE AS A MEDIATOR", Competitive paper session oral presentation, presented in 2010 Global Marketing Conference, Tokyo.
Etta Y. I. Chen, Nai-Chi (Nike) Yeh, Chih Ping Wang (2008), "CONSPICUOUS CONSUMPTION: A PRELIMINARY REPORT OF SCALE DEVELOPMENT AND VALIDATION", in Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 686-687.
Cross-cultural global marketing, consumer behavior, marketing management
Association for Consumer Research (North American ACR)
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Professor Info
Chen, Etta Y. I.
Marketing
TEL: 03-4638800 ext. 2693
Office: R60607
Email:
ettachen@saturn.yzu.edu.tw
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College of Management, Yuan Ze University.
TEL: 03-463-8800 ext.6001-6004 FAX: 03-755-7040 E-mail:
cmdept@saturn.yzu.edu.tw
135 Yuan-Tung Road, Chung-Li Dist., Taoyuan City, Taiwan 32003, R.O.C