Yen, Yu-Xiang

Title: Associate Professor, Convener of Marketing Discipline

Academic BG.: PhD in Business Administration, National Central University, Taiwan, 2009 (June)

Speciality: Green Marketing Green Consumer Behavior Green Procurement and Supply Chain Management New Product Development and Management High-Tech Consumer Behavior Technology Marketing and Management Relationship Marketing

Liao, Shuling

Title: Professor & Dr of MK Group

Academic BG.: -Ph.D. in Consumer Sciences and Retailing, Purdue University, West Lafayette, Indiana, USA.

Speciality: Consumer Online Usage Behavior Electronic Word-of-Mouth Consumer Metacognition Marketing Management Consumer Bargaining Consumer Behavior Retail Management Branding Strategy E-Shopping

Li, Po-Chien

Title: Professor & Dean, Office of General Affairs

Academic BG.: PhD in Marketing, College of Business, University of Missouri at Columbia, Missouri, USA.

Speciality: Industrial Exhibition Marketing; Personal Selling and Sales Management; Enterprise Marketing Capabilities;

Chen, Chih-Ping (Lola)

Title: Professor

Academic BG.: Ph.D. in Marketing Management, University of Exeter, UK, January,2001~June,2006

Speciality: Social Media & Marketing Management Personal/Brand Community Consumer Behavior Technology Consumption Cultural Studies Gender Identity

Chen, Etta Y. I.

Title: Assistant Professor & Director, English as a Medium of Instruction (EMI) Center

Academic BG.: PhD in management, Department of Business Administration of National Chengchi University

Speciality: Consumer behavior Elder consumer Behavioral pricing Conspicuous consumption Brand experience Service Failure

Hsieh, Kuo-Nan

Title: Assistant Professor

Academic BG.: DPhil in Science and Technology Policy Studies, SPRU, University of Sussex

Speciality: Social Media Marketing Brand Community Management Service Innovation Digital Retailing Innovation Service Marketing

Hsunchi Chu

Title: Assistant Professor

Academic BG.: Ph.D. in Management, Yuan Ze University

Speciality: Artificial intelligence (AI) and marketing automation, digital transformation E-commerce, cross-border e-commerce, new retail, and channel management Innovation and entrepreneurship, social media marketing, online advertising E-commerce and media platform strategies, including Facebook, IG, Amazon, Alibaba, Shopify, TikTok, YouTube, Google, and official website/app strategies

Tran Thi Thanh Huyen (Hana Tran)

Title: Assistant Professor

Academic BG.: National Taiwan University of Science and Technology, Ph.D.

Speciality: Marketing Technology, Consumer Behavior, Human-Computer Interaction

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	College of Management, Yuan Ze University.
	TEL: 03-463-8800 ext.6001-6004 FAX: 03-755-7040 E-mail: cmdept@saturn.yzu.edu.tw
135 Yuan-Tung Road, Chung-Li Dist., Taoyuan City, Taiwan 32003, R.O.C