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陳嬿伊

職稱

助理教授兼教學卓越中心主任

專長/研究領域

消費者行為
老年消費者
炫耀消費
品牌體驗
心理定價
服務失誤

學歷

國立政治大學企業管理博士

經歷

元智大學行銷學群助理教授
政治大學企業管理系兼任講師
台灣聯合利華品牌副理
台灣E-ICP生活型態資料庫分析

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李奇勳、蘇瑞蓮、陳嬿伊 (2014)知覺公平、補救後滿意度、負面口碑及行為意圖的關係—服務失誤嚴重性的干擾,中原企管評論,十二卷第二期
Consumers’ Online Information Search Behavior and the Phenomenon of Search versus Experience Products (2004) by Lien-Ti Bei, Etta Y. I. Chen & Richard Widdows in Journal of Family and Economic Issues (ABI Inform available) (PRJ)
Consumers’ online information search for a new restaurant for dining-out: A comparison of US and Taiwan Consumers (2003) by Jong-Youn Rha, Etta Y. I. Chen, Lien-Ti Bei & Richard Widdows in Journal of Foodservice Business Research (PRJ)

Lee Chi-Hsun, Chen Etta Y. I. Su Jui-Lien (2015) The Effect of Relational bonds, Trust, and Switching Costs on Loyalty — The Moderating Role of Gender, presented in AP-ACR Conference, Hong Kong.
Etta Y. I. Chen; Y-F. CHEN, “An exploration of rehabilitation medical access behaviour in elderly group,” The 9th World Conference of Gerontechnology (ISG 2014), pp. 186 – 186, in Gerontechnology, 13(2):186; doi:10.4017/gt.2014.13.02.352.00
Etta Y. I. Chen; Chi-Jen Li;, “Consumer-Oriented Service Innovation in Music Industry,” PICMET '14 Conference(Portland International Center for Management of Engineering and Technology), pp. 92 – 93, 2014/07
Etta Y. I. Chen; Yu-Wen Lin, “Mobile connection: an examination of antecedents to engage consumer in social network App,” PICMET '14 Conference (Portland International Center for Management of Engineering and Technology), pp. 92 – 92, 2014/07
Etta Y. I. Chen and Pei-Ting Lin (2012). BRAND EXPERIENCE MODEL: EXPLORING THE MODERATORS OF PRODUCT CATEGORY, CHANNEL TYPE AND CONSUMER SHOPPING VALUE, International Conference on Business and Information (BAI 2012), oral presentation, Hokkaido, July 3-5.
Etta Y. I. Chen and Jui-Lien Su (2012) The Exploration of Consumer Responses and Service Recovery Effects after Service Failure:The Prediction from
Consumers’ Cultural Models, International Conference on Business and Information (BAI 2012), oral presentation, Hokkaido, July 3-5.
Etta Y. I. Chen and Min-Ting Lin (2012) Enhancing Customer Relationship via Consumer Co-creation Benefits in New Product Development. Consortium for International Marketing Research (CIMaR 2012), Taipei, May 12-15-18.
Etta Y. I. Chen and Shu Shian-Ting (2011) The Antecedents of Brand Experience: A Framework from Consumers’ Perspective.” abstract accepted for competitive paper session in 2011 ACFEA conference in Seoul.
Min-Ting Lin and Etta Y. I. Chen (2011), “從新產品開發探討消費者共創參與之相關因素—以網路遊戲封(公)測為例". TBI2011, Apr. 28-29, Taipei(Best Paper Award).
Ying-Shiuan Lin and Etta Y. I. Chen (2011), “從社會比較理論探討炫耀消費行為之前因". TBI2011, Apr. 28-29, Taipei.
Etta Y. I. Chen and Lien-Ti Bei (2010), "THE INFLUENCES OF PRICE DISPERSION AND THE MANUFACTURER’S SUGGESTED PRICE ON CONSUMERS’ BOUNDARIES OF ACCEPTABLE PRICE: EXPECTED PRICE AS A MEDIATOR", Competitive paper session oral presentation, presented in 2010 Global Marketing Conference, Tokyo.
Etta Y. I. Chen, Nai-Chi (Nike) Yeh, Chih Ping Wang (2008), "CONSPICUOUS CONSUMPTION: A PRELIMINARY REPORT OF SCALE DEVELOPMENT AND VALIDATION", in Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 686-687.

消費者行為、跨文化全球行銷、行銷管理

Association for Consumer Research (North American ACR)

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