元智管院Logo
  • Banner

教授個人資料

首頁 >> 師資陣容 >> 管理學院

教授個人資料
陳氏清玄 (Hana Tran)
職稱
助理教授
專長/研究領域
  • 行銷科技、消費者行為、人機互動
學歷
  • 國立台灣科技大學企業管理博士
經歷
  • 期刊論文
  • 會議論文
  • 研究計畫
  • 專書/個案/其他出版品
  • 產學計劃
  • 教授課程
  • 論文指導
  • 獲獎與專業證照
  • 學會會員
  • 其他校外服務
  • A Hierarchical Model of Interdependent Factors for Circular Supply Chain Implementation in the Footwear Sector | Huyen Thi-Thanh Tran (Hana Tran)*, Thanh-Sang Ngo | Published date: 2026-04-08 | Sustainable Development | SSCI | IF: 9.9 | Q1: 1/69
  • Exploring the evolution and research directions of virtual reality in marketing: an information systems perspective | Shih-Hao Lu, Huyen Thi Thanh Tran*, Thanh-Sang Ngo, Chen-Hao Huang | Accepted date: 2024-11-21 | Online Information Review | SCIE & SSCI | IF: 3.10 | Q1: 33/161
  • Are we ready for artificial intelligence voice advertising? Comparing human and artificial intelligence voices in audio advertising in a multitasking context | Shih-Hao Lu, Huyen Thi Thanh Tran*, Thanh-Sang Ngo | Accepted date: 2024-08-24 | Quality & Quantity | SSCI & SCIE| IF: 1.072 | Q2: 56/123
  • Investigating the development of local government research within a decade: a bibliometric analysis | Tri Thi Thien Nguyen, Ha Thi Thu Tran, Huyen Thi Thanh Tran | Published date: 2025/5/17 | International Review of Public Administration | ABCD List: B | IF: 1.9
  • Exploring a hierarchical model for circular economy transition through launching green marketing | Shih-Hao Lu, Thanh-Sang Ngo *, Huyen Thi Thanh Tran | Published date: 2023-09-25 | Sustainable Development | SSCI | IF: 9.9 | Q1: 1/69
  • Social media insights during the COVID-19 pandemic: Infodemiology study using big data | Huyen Thi Thanh Tran, Shih-Hao Lu*, Ha Thi Thu Tran, Bien Van Nguyen | Published date: 2021-07-16 | JMIR Medical Informatics | SCIE | IF: 5.0 | Q2: 21/44
  • Effects Of Non-Immersive And Immersive Virtual Reality On Consumer Responses In Real Estate Marketing | Huyen Thi Thanh Tran; Shih-Hao Lu | | Academy of Marketing Science Annual Conference (AMSAC) 2026
  • The Reality Revolution: Tracing the Evolutionary Spine of Metaverse in Marketing | Thuy Tien Phung, Huyen Thi Thanh Tran | 27th Conference of Asia Pacific Management Conference (APMC) 2026
  • Digital Enablers of Circular Supply Chain Management: A Systematic Review | Huyen Thi Thanh Tran, Thanh-Truc Nguyen | 27th Conference of Asia Pacific Management Conference (APMC) 2026
  • Investigating the Evolutionary Trajectory of AI Banking: A Main Path Analysis (Page Count: 6) | Yi-Jia Hung, Chen-Hao Huang, Huyen Thi Thanh Tran | Publication date: 2023/10/23
  • 整合模糊合成法 (FSM) 與決策試驗與評估實驗室（DEMATEL）之循環供應鏈管理階層分析 (NSTC 114-2410-H-155-040-)
  • 通路管理
  • 數位科技與行銷
« 回前一頁 | 已閱數: 1861
教授登入
Photo

教授資訊

陳氏清玄 (Hana Tran)

行銷學群

友善列印
  • 地址：320桃園市中壢區遠東路135號
  • TEL: 03-4638800 ext.6001-6004
  • FAX: 03-4557040
  • E-mail: cmdept@saturn.yzu.edu.tw
  Copyright@2016. College of Management, Yuan Ze University.