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教授個人資料
陳氏清玄 (Hana Tran)
職稱
助理教授
專長/研究領域
  • 行銷科技、消費者行為、人機互動
學歷
  • 國立台灣科技大學企業管理博士
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  • 論文指導
  • 獲獎與專業證照
  • 學會會員
  • 其他校外服務
  • Exploring the evolution and research directions of virtual reality in marketing: an information systems perspective | Shih-Hao Lu, Huyen Thi Thanh Tran*, Thanh-Sang Ngo, Chen-Hao Huang | Accepted date: 2024-11-21 | Online Information Review | SCIE & SSCI | IF: 3.10 | Q1: 33/161
  • Are we ready for artificial intelligence voice advertising? Comparing human and artificial intelligence voices in audio advertising in a multitasking context | Shih-Hao Lu, Huyen Thi Thanh Tran*, Thanh-Sang Ngo | Accepted date: 2024-08-24 | Quality & Quantity | SSCI & SCIE| IF: 1.072 | Q2: 56/123
  • Investigating the development of local government research within a decade: a bibliometric analysis | Tri Thi Thien Nguyen, Ha Thi Thu Tran, Huyen Thi Thanh Tran | Published date: 2025/5/17 | International Review of Public Administration | ABCD List: B | IF: 1.9
  • Exploring a hierarchical model for circular economy transition through launching green marketing | Shih-Hao Lu, Thanh-Sang Ngo *, Huyen Thi Thanh Tran | Published date: 2023-09-25 | Sustainable Development | SSCI | IF: 9.9 | Q1: 1/69
  • Social media insights during the COVID-19 pandemic: Infodemiology study using big data | Huyen Thi Thanh Tran, Shih-Hao Lu*, Ha Thi Thu Tran, Bien Van Nguyen | Published date: 2021-07-16 | JMIR Medical Informatics | SCIE | IF: 3.10 | Q2: 21/44
  • Investigating the Evolutionary Trajectory of AI Banking: A Main Path Analysis (Page Count: 6) | Yi-Jia Hung, Chen-Hao Huang, Huyen Thi Thanh Tran | Publication date: 2023/10/23
  • 通路管理
  • 數位科技與行銷
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教授資訊

陳氏清玄 (Hana Tran)

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友善列印
  • 地址：320桃園市中壢區遠東路135號
  • TEL: 03-4638800 ext.6001-6004
  • FAX: 03-4557040
  • E-mail: cmdept@saturn.yzu.edu.tw
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