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教授個人資料
江函陵
職稱
助理教授
專長/研究領域
  • 消費者行為、消費者心理、永續行銷管理、旅遊行銷
學歷
  • 國立臺北科技大學管理學院經營管理博士
經歷
  • 新安東京海上產物保險
  • 華為 (英國分公司)
  • 華碩電腦
  • 期刊論文
  • 會議論文
  • 研究計畫
  • 專書/個案/其他出版品
  • 產學計劃
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  • 論文指導
  • 獲獎與專業證照
  • 學會會員
  • 其他校外服務
  • Jiang, H. L., Lu, L. H., Yuen, T. W., & Liu, Y. L. (2025). Promoting sustainable hospitality: examining the impact of voice assistant recommendations on customer engagement in pre-travel decision-making: moderating effects of use purpose and cultural orientation. Journal of Hospitality Marketing & Management, 34(6), 767–805.
  • Jiang, H. L., & Lu, L. H. (2025). Voice assistant source and tourist inspiration: The moderating effects of collective threats and implicit beliefs. Management Analytics and Social Insights, 2(3), 194-211.
  • Jiang, H. L. (2025). The “Failure” reasons of Clinton Cards PLC: A brokers’ notes analysis approach. International Journal of Multinational Corporation Strategy, 4(1), 27–48.
  • Jiang, H. L., Lu, L. H., Yuen, T. W., Liu, Y. L., & Coelho, C. (2024). Can I see your answers? Applying the fishbowl method in marketing analytics classes. Journal of Marketing Education, 47(3), 232-251.
  • Liu, Y. L., Yuen, T. W., & Jiang, H. L. (2019). An experimental study of consumption orientations, environmental sustainability advertising and home-sharing adoption intentions. International Journal of Contemporary Hospitality Management, 31(12), 4605–4627.
  • Jiang, H. L., Lu, L. H., Yuen, T. W., Liu, Y. L. (2026) Same message, distinct pathways: The psychological mechanisms underlying the impact of virtual vs. human influencers in social issue advocacy, Academy of Marketing Conference 2026, Manchester.
  • Jiang, H. L., and Lu, L. H. (2024) The impact of sustainable content on customer emotions and purchase intentions in delivery platforms: An appraisal theory perspective, SIBR 2024 Osaka conference on Interdisciplinary Business & Economics Research, Osaka.
  • Lin-Hua Lu, Han-Ling Jiang (2024). Multiple Agency Costs in Family Business and Its Effects on Performance. SIBR 2024 Osaka conference on Interdisciplinary Business & Economics Research, Osaka, Japan.
  • Tsunwai Wesley Yuen, Han-Ling Jiang, Yu-Lun Liu, Lin-Hua Lu (2024). Sustainability Content, Tourist VA Engagement, and Adoption Intention: Moderating Effects of Cultural Orientation and Purpose of Use. THE INC 2024 Technology Enabled Competitiveness and Experiences in Tourism, Hospitality and Events, Amsterdam, the Netherlands.
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