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Professor Info
Liu, Heng-Yih
Title
Associate Professor
Speciality
  • Competence-based Growth Strategy
  • Corporate Venturing Strategy
  • International Diversification
Academic BG.
  • Ph.D. in International Business and Strategy, Graduate Institute of International Business,National Taiwan University, Taipei, Taiwan, August, 1999–May, 2004
  • M.B.A, University of Nottingham, Nottingham, UK, October, 1991–September,1992
  • Bachelor degree in Mechanical Engineering, National Cheng Kung University (1984~1988)
Experience
  • Wha Yu Industrial Co., Ltd., Supervisor (2008~present)
  • Leofoo Tourism Group, Independent director (2015~2018)
  • Dynamic Electronics Co., Ltd., Independent director (2015~2018)
  • Gudeng Precision Co., Ltd., Independent director (2014~2015)
  • Delta Thailand Electronics Co., Ltd., Independent director (2009~2011)
  • Journal Papers
  • Conference Papers
  • Research Grants
  • Books/Pub.
  • Industrial Grants
  • Courses
  • Dissertation
  • Awards & Certificates
  • Pro. Membership
  • Other Contributions
  • Ting-Ling Lin, Tzu-Ying Lu, Mei-Chen Hsieh, Heng-Yih Liu. (2018), "From Conception to Start-Up: Who and What Affect Female Entrepreneurship", Contemporary Management Research, Vol.14, No.4, pp. 253-276.
  • Ting-Ling Lin, Heng-Yih Liu, Chi-Jui Huang and Yu-Chiung Chen (2018). “Ownership structure, board gender diversity and charitable donation”, Corporate Governance, 18(4),655-670.
  • Heng-Yih Liu, & *Chia-Wen Hsu. (2011) “Antecedents and Consequences of Corporate Diversification: A Dynamic Capabilities Perspective”, Management Decision, 49(9), 1510-1534. (SSCI, Impact factor:1.078).
  • Liu, Heng-Yih and Liu, Feng-Hsu. (2011). “The Process of Competence Leveraging in a Related Diversification: A Case of Technology Management at a Composite-Material Company”, Technology Analysis & Strategic Management, 23(2), 193-211. (SSCI Impact factor:0.929). (國科會補助NSC 96-2416-H-155-012-)
  • Jonathan C. Ho, Heng-Yih Liu and Chung-Shing Lee (2011). “Technology evaluation process and its influential strategic factors: Cases in Taiwan semiconductor sector”, accepted by Technology Analysis & Strategic Management (SSCI, impact factor: 0.929 ).
  • Liu, Feng-Hsu, Liu, Heng-Yih, Lin, Ting-Ling, Chiu, Shih-Kuan (2011). “The role and capabilities of a local master weight management franchisee,” International Business Research, 4(3), 271-282. (Econlit) (國科會補助：NSC 99-2410-H-155-007-)之經費補助。
  • Hung, Wei-Tien, Liu, Heng-Yih, Lin, Shi-Woei. (2011). “Trust formation in E-commerce: Moderating effect of trust propensity”, Journal of Internet Technology, 12(6), 911-919 (SCIE, EI).
  • Ting-Ling Lin, Mei-Chen Hsieh, Wen Chung Hsu, and Heng-Yih Liu (2010). “Market, Business Type, Capabilities Development, and Brand Building: A View of Entrepreneurs in Taiwanese SMEs,” Business Journal for Entrepreneurs. 2010 (3), 103-122 .
  • Hung, Wei-Tien, Tsang, Seng Su, and Liu, Heng-Yih. (2010). “Website characteristics and the impact of user perceived value on user behavior in Web 2.0”, Academy of Information and Management Sciences Journal , 13(1), 1-18. (ABI/Inform).
  • Liu, Feng-Hsu, Liu, Heng-Yih and Lin, Ting-Ling. (2008). “The Competence and Constraints of Brand-Building for Contract Manufacturers”, Journal of Brand Management, 15(6), 412-432. (ABI/Inform) (國科會補助NSC 96-2416-H-305-001-MY3).
  • Hsu, Chia-Wen and Liu, Heng-Yih. (2008). “Corporate Diversification and Firm Performance: The Moderating Role of Contractual Manufacturing Models”, Asia Pacific Management Review, 13(1), 345-360. Leading Article. (TSSCI) (國科會補助NSC 94-2416-H-155-016-).
  • Heng-Yih Liu, Kun-Ta Ho*, Su-Luan Su (2020)，The Analysis of Hedonic Price Based on Internet Users’ Tutoring Demand -Take the Taiwan Tutoring Match Website as an Example, 10th Asian Regional Congress of the International Labor and Employment Relations Association, 2020/2/24~2/25.
  • Ting-Ling Lin, Mei-Chen Hsieh and Heng-Yih Liu (2018), A Study of Entrepreneurial Cognitive Capability, Innovation for Environmental Sustainability and Dynamic Capability- A Case Study of SMEs in Taiwan, The IAFOR Conference for Higher Education Research – Hong Kong, October 19-21, 2018
  • Hua-Hung (Robin) Weng, Heng-Yih Liu, YC Chang. Investigating the Partnership in Public-Private-Partnership Projects: Electronic Toll Collection in Taiwan, paper presented at the International Conference on Economics, Management and Technology, November, 2018.
  • YC Chang, Jonathon C. Ho, Heng-Yih Liu, Ssu-Yun Wu. Transformation of intelligent transportation system in Taiwan: The case of far eastern toll collection, paper presented at the International Conference on Economics, Management and Technology, November, 2018.
  • Hsu, Chia-Wen and Liu, Heng-Yih. "Corporate Diversification, Ambidexterity, and Firm Performance: Evidence from EMNEs", paper presented at the Academy of International Business 2017 Annual Conference held in Dubai, June 2017.
  • Fang Yu, Chang and Heng Yih, Liu. Co-creating Value Proposition through Target Stakeholder's Involvement. the Society for Marketing Advances, New Orleans, Louisiana, November, 2014.
  • Hsu, Chia-Wen and Liu, Heng-Yih. “International experience, managerial capability, and liability of foreignness in emerging economies”, paper presented at the Academy of Management 2014 Annual Conference held in Philadelphia, USA, August 2014.
  • Hsu, Chia-Wen and Liu, Heng-Yih. “R&D Internationalization, Resource Deployment, and Innovation Performance”, paper presented at the Academy of Management 2011 Annual Conference held in Texas, USA, August 2011.
  • Liu, Heng-Yih, Liu, Feng-Hsu, and Hsieh, Mei-Chen. “Developing competence-based opportunities in outsourcing relationships”, paper presented at BAI2011 International Conference on Business and Information, Bangkok, Thailand, July 2011.
  • Lin, Ting-Ling, Liu, Heng-Yih, Siu, Wai-Sum. “Governing and Managing the Relationship Dynamics between Export Manufacturers and their Foreign Customers”, paper presented at BAI2011 International Conference on Business and Information, Bangkok, Thailand, July 2011.
  • Ting-Ling Lin, Mei-Chen Hsieh, Heng-Yih Liu, and Shu-I Kuo. “Entrepreneurship, Brand Building and Competence Configuration of SMEs：A Resource-Based Perspective”, paper presented at the 6th INTERNATIONAL CONFERENCE ON SMALL AND MEDIUM SIZED ENTERPRISES: Management - Marketing - Economic Aspects held in Athens, Greece on 10-13 August 2009.
  • Hsu, Chia-Wen and Liu, Heng-Yih. “The Impact of Dynamic Capabilities and Corporate Diversification on Firm Performance”, paper presented at the Academy of Management 2009 Annual Conference held in Chicago, USA, August 2009.
  • Lin, Ting-Ling, Huang, Chih-Lun, Hung, Min-Li, and Liu, Heng-Yih. “DYNAMIC CAPABILIES AND BRAND EQUITY BUILDING”, paper presented at BAI2009 International Conference on Business and Information Kuala Lumpur, Malaysia
  • Liu, Feng-Hsu, Chen, Lu-Jui, and Liu, Heng-Yih. “ The Process of sustaining Customer Relationship in Own-brand Building-A Case of Smartphone Firm”, accepted for the 11th International Conference of the Society of Global Business and Economic Development 2009.
  • Lin, Ting-Ling, Liu, Heng-Yih, Chen, Ching-I and Jen Lichung “An empirical assessment on resource allocation strategy, resource utilization and firm performance,” paper presented at MDIS2008 International Conference on Market Development and Investment Strategies held in ShenZhen, China, March 2008.
  • Lin, Hsin-Mei, Lin, Chih-Pin and Liu, Heng-Yih. “Knowledge Management within MNEs Intranet: The Contingency of Dyadic Organizational Factors for Knowledge Sharing,” paper presented at the Strategic Management Society 2007 Annual Conference held in San Diego, USA, October 2007.
  • Liu, Feng-Hsu, Liu, Heng-Yih and Lin, Ting-Ling “The Competence and Constraints of Brand-Building For Contract Manufacturers”, for the 10th International Conference on Global Business and Economic Development , scheduled to take place in Kyoto, Japan from August 8-11, 2007.
  • Hsu, Chia-Wen and Liu, Heng-Yih. “Corporate Diversification and Firm Performance: The Moderating role of Contractual Manufacturing Model, ” paper presented at the Academy of International Business 2007 Annual Conference held in Indianapolis, USA, June 2007.
  • Liu, Heng-Yih, Chen, Chun-Chung, Chen, Lu-Jui and Lee, Wen-Ruey. “The Motivators of Subsidiary Initiatives-The Effect of Headquarters-Subsidiary Relationship,” Paper presented at UTCC International Conference, Bangkok, Thailand, December 2006.
  • Hsu, Chia-Wen, Lee, Ji-Ren, and Liu, Heng-Yih. “Don’t Spread Competence Too Thin: Risk and Return of Global Contractual Suppliers,” paper presented at the Academy of Management 2006 Annual Conference held in Atlanta, USA, August 2006.
  • Chen, Lu-Jui, Liu, Heng-Yih, and Chen, Chun-Chung. “Relationship Exploring and Competence Building in Emerging Market: Antecedents and Role of Subsidiary Initiatives,” paper presented at the Academy of International Business 2006 Annual Conference held in Beijing, China, June 2006.
  • Hsu, Chia-Wen and Liu, Heng-Yih. “Forms of Diversification and Impacts on Risk-Return Relations: A Competence Perspective” paper presented at the Academy of Management 2005 Annual Conference held in Hawaii, USA, August 2005.
  • Hsu, Chia-Wen and Liu, Heng-Yih. “Product Diversification, Geographic Expansion, and The Corporate Performance: A Competence Perspective” poster presented at the Academy of International Business 2005 Annual Conference held in Québec City, Canada, July 2005.
  • Liu, Heng-Yih and Lee, Ji-Ren. “Resource Reconfiguration, Competence, and Firm Growth” poster presented at the 24th Annual Conference of Strategic Management Society held in San Juan, Puerto Rico, USA, October 2004.
  • Liu, Heng-Yih and Lee, Ji-Ren. “Corporate Venturing Investment and Resource Reconfiguration: An Integrative Perspective,” paper presented at the 5th Globalization Forum hosted by National Chengchi University in Taipei, Taiwan, December 2003.
  • Liu, Heng-Yih and Lee, Ji-Ren. “Exploring Corporate Venturing Investment Strategy: A Competence and Organizational Learning Perspective,” paper presented at the 23rd Annual Conference of Strategic Management Society held in Baltimore, Maryland, USA, November 2003.
  • Liu, Heng-Yih and Lee, Ji-Ren. “The Role of Uncertainty and Industry Attractiveness in Corporate Ventures: A Real Options Perspective on Equity Choice,” paper presented at the Third Annual Conference of Asia Academy of Management held in Bangkok, Thailand, December 2002.
  • 2015~2019 執行及申請中之研究計畫
  • 學術 104 管理學院 管理學院 RD1040098 MOST104-2410-H-155-050 進出口商關係的非對稱議價能力的演化過程之研究: 以新興經濟體的出口商為例
  • 劉恆逸(2013)，資源、能耐與競爭優勢，第3單元，策略管理精論(Strategic Management)，前程文化事業有限公司(ISBN 978-986-6264-87-0)
  • Berruti, Federico and Liu, Heng-Yih (2012)，GREEN-TECH: Bio-Fuels High Growth Strategy，Ivey Publishing, Richard Ivey School of Business Fundation.
  • 劉恆逸譯，Grant, R.M. (2010)，現代策略管理，第六版， (華泰書局出版)
  • 林婷鈴、劉恒逸、謝美珍(民98)，Manufacturing in Taiwan and Pacific Cycles，第四單元，成功大學專業英文系列-商管英文(鄒文莉主編)，書林出版有限公司(ISBN 978-957-445-317-7)
  • Strategic Theory and Management
  • Strategic Management
  • Strategic Alliance
  • International Business Theory
  • Internationalization Strategy
  • International Business Management
  • Transnational Management
  • Business Seminar
  • Fundamentals of Management
  • 104 1 管理碩士在職專班 江岱容 如何在有限預算下提高校園粉絲專頁人數?(以T大為例) 2016
  • 104 1 經營管理碩士班(國際企業學程) 梁雅筑 歷史文化街區的文創業經營模式之探討─以大稻埕迪化街商圈店家為例 2016
  • 104 2 經營管理碩士班(國際企業學程) 吳肇堃 知識接收者與給予者之知識移轉成效-以知識給予者觀點 2016
  • 104 2 管理碩士在職專班 范綱翔 電子製造服務產業經營模式-以LH公司為例 2016
  • 104 2 經營管理碩士班(國際企業學程) 廖茈箴 以AIDA模式探討消費者行為與口碑-以台灣片狀面膜產業為例 2016
  • 104 2 管理碩士在職專班 許家益 風險管理的導入與實際應用-以製藥工廠新製品生產為例 2016
  • 104 2 管理碩士在職專班 陳靜如 連鎖飲料店展店策略關鍵成功因素之研究-以K品牌為例 2016
  • 104 2 管理碩士在職專班 張仲豪 供應商評選原則與採購績效之探討–以H公司為例 2016
  • 104 2 管理碩士在職專班 陳佑麟 地點選擇與品牌形象-以「壹咖啡」個案為例 2016
  • 104 2 管理碩士在職專班 郭俊延 製造業選擇供應商的標準績效之研究-以「D公司為例」 2016
  • 103 1 管理碩士在職專班 林慧敏 顧客導向的企業成長策略: 以臺灣生技產業的G試劑代理商為例 2015
  • 103 2 管理碩士在職專班 鍾昀霖 路徑依賴理論成長策略-臺灣IT廠商在雲端產業機會之研究 2015
  • 103 2 管理碩士在職專班 石博屹 可程式觸控螢幕產品經營策略之研究分析(以W個案公司為例) 2015
  • 103 2 管理碩士在職專班 宮紹捷 臺灣氦氣產業關鍵成功因素之研究-以聯華林德為例 2015
  • 103 2 經營管理碩士班(國際企業學程) 洪佩吟 中小企業建立自有品牌在B2B通路的挑戰與解決之道-以交易成本觀點 2015
  • 103 2 管理碩士在職專班 高偉 以能耐基礎的市場導向策略-以S公司為例 2015
  • 103 2 管理碩士在職專班 曾冠華 零組件製造業在物聯網時代的成長策略-以D公司為例 2015
  • 103 2 管理學院博士班 張芳瑜 以價值為基礎的成長策略-互惠價值主張之觀點 2015
  • 103 2 管理碩士在職專班 賴世哲 品牌創新與經營策略的轉變-以S公司為例 2015
  • 103 2 經營管理碩士班(國際企業學程) 徐伊藝 組織設計、組織氛圍與人才留任─以創空間為例 2015
  • 102 2 管理碩士在職專班 駱家瑋 LED垂直整合策略之研究 -以E公司為例 2014
  • 102 2 管理碩士在職專班 張繽心 內外向人格特質在虛實世界人際互動行為之探究-以Facebook為例 2014
  • 102 2 經營管理碩士班(國際企業學程) 拜 耳 經濟發展與社會責任之間的平衡: 以蒙古採礦工程為例 2014
  • 102 2 經營管理碩士班(國際企業學程) 蘇郁迪 組織能力與體驗行銷-以肯夢公司為例 2014
  • 102 2 經營管理碩士班(國際企業學程) 衛安蒂 探討影響瓜地馬拉都市運輸計畫採用公共自行車系統之因素：科技接受模式的延伸 2014
  • 102 2 經營管理碩士班(國際企業學程) 許晉瑋 以資源基礎機會探討企業持久競爭優勢-以關西六福莊為例 2014
  • 102 1 管理碩士在職專班 王翔慶 臺灣雲端運算暨儲存系統產業發展策略研究 2013
  • 102 1 管理碩士在職專班 何建中 從臺灣農業政策來探討糧食供應危機-以稻米為例 2013
  • 101 2 經營管理碩士班(國際企業學程) 陳韋誌 整合服務的差異化策略-以維多利亞建設集團為例 2013
  • 101 2 經營管理碩士班(國際企業學程) 石馥嘉 策略意圖與轉型策略之發展歷程分析-以房地產諮詢公司為例 2013
  • 101 2 經營管理碩士班(國際企業學程) 陳前康 小學教育事業的新商業模式：探討個案教學法應用至小學商管領域的可行性分析 2013
  • 101 2 經營管理碩士班(國際企業學程) 蓮安柏 虛擬社區的會員參與的因素：一個跨文化研究 2013
  • 101 2 管理碩士在職專班 劉彥志 臺灣工具鋼買賣業發展策略分析 以榮勝為例 2013
  • 100 2 管理碩士在職專班 陳盈如 以核心資源觀點探討商圈運用ICT創造顧客體驗價值之過程－以西門町為例 2012
  • 99 2 經營管理碩士班(國際企業學程) 萬名揚 探討創業家的認知對資源組合的影響-以新創資訊軟體產業為例 2011
  • 99 2 經營管理碩士班(國際企業學程) 徐千喻 探討在社會規範和市場規範下，感動服務實施會發生什麼及如何解決 2011
  • 99 2 經營管理碩士班(國際企業學程) 王櫻霖 探討可傳達期望：利用促發效果影響消費者期望 2011
  • 99 2 管理碩士在職專班 陳怡賢 關鍵資源與流程為基礎的開放式創新經營模式—以個案A電信公司的新興產業市場機會為例 2011
  • 99 2 經營管理碩士班(國際企業學程) 顏欣立 探討個人情感聯繫，企業情感聯繫及企業成長:以薰衣草森林為例 2011
  • 99 2 經營管理碩士班(國際企業學程) 吳琮軒 探討在休閒產業中，將輪調制度視為升遷路徑的重要性分析:以薰衣草森林為例 2011
  • 99 2 管理碩士在職專班 于克忠 手術治療糖尿病的成本效益 2011
  • 99 2 管理碩士在職專班 彭正德 新興市場成長階段的機會與威脅 －以配電盤產業為例 2011
  • 99 2 管理碩士在職專班 戴世奇 專案性質的行銷競爭策略—以「艾波比」及「施耐德」為例 2011
  • 99 2 管理碩士在職專班 王米玉 輔導大專畢業生創業服務政策以促進就業之有效性分析 2011
  • 98 2 管理碩士在職專班 胡逢珮 路徑依循對廠商競爭優勢的探討-以主機板廠商為例 2010
  • 98 2 經營管理碩士班(國際企業學程) 郭志軒 休閒產業商業模式的創新之創業過程：以緩慢民宿為例 2010
  • 97 2 經營管理碩士班(國際企業學程) 魏敏惠 開放式創新、主導邏輯與企業創投：一個複製策略過程的個案 2009
  • 95 2 經營管理碩士班(國際企業學程) 游淑琳 奢華消費者之購買動機之探討：自我概念觀點 2007
  • 元智大學2011年第一屆的「教學創新貢獻獎」，元智大學管理學院研究特優等獎(2011)教學特優等獎(2006, 2009, 2010, 2011)，元智大學管理學院服務特優等獎(2004, 2005, 2008)，元智大學管理學院研究優良獎(2006, 2007, 2008, 2012)元智大學管理學院教學優等獎(2004, 2005,2007,2008, 2012)，以及元智大學管理學院服務優等獎(2006, 2007, 2010,2012)。
  • SIGMA
  • 應邀至農委會104AMMOT-PLUS擔任講師授課(2015/6/3)
  • 擔任服務發展協會顧問(2014/6~2015/5)
  • 應邀至企業經理人協會演講(104/4)
  • 應邀至外貿協會培訓中心(台中校區與新竹校區)擔任工業行銷講師(104/4, 6, 7月)
  • 應邀至資誠會計師事務所擔任培訓講師(104/7)
  • 應邀至台北大學企管系帶個案討論(97~104)
  • 應邀擔任校外論文口試委員
  • 政大EMBA口試、台北大學EMBA與碩士班口試，中原大學口試黃志芳(EMBA)、張育菁(MBA) 同學，
  • 擔任國外期刊審查委員（Cyberpsychology, Behavior, and Social Networking）
  • 應邀擔任「2012 中區大專院校管理個案競賽」大學與碩士組評審委員
  • 應邀至中國石油公司教導個案撰寫(2013/ 6, 7)
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Liu, Heng-Yih

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College of Management, Yuan Ze University.
  TEL: 03-463-8800 ext.6001-6004   FAX: 03-755-7040   E-mail: cmdept@saturn.yzu.edu.tw
135 Yuan-Tung Road, Chung-Li Dist., Taoyuan City, Taiwan 32003, R.O.C