Yen, Yu-Xiang

Title: Associate Professor, Convener of Marketing Discipline

Academic BG.: PhD in Business Administration, National Central University, Taiwan, 2009 (June)

Speciality: Green Marketing Green Consumer Behavior High-Tech Consumer Behavior New Product Development and Management Relationship Marketing Technology Marketing and Management Green Supply Chain Management

Liao, Shuling

Title: Professor & Dr of MK Group

Academic BG.: -Ph.D. in Consumer Sciences and Retailing, Purdue University, West Lafayette, Indiana, USA.

Speciality: Consumer Online Usage Behavior Electronic Word-of-Mouth Consumer Metacognition Marketing Management Consumer Bargaining Consumer Behavior Retail Management Branding Strategy E-Shopping

Li, Po-Chien

Title: Professor & Dean, Office of General Affairs

Academic BG.: PhD in Marketing, College of Business, University of Missouri at Columbia, Missouri, USA.

Speciality: Industrial Exhibition Marketing; Personal Selling and Sales Management; Enterprise Marketing Capabilities;

Chen, Chih-Ping (Lola)

Title: Deputy Dean for Academics；Professor & Director of MBA and Ph.D. programs

Academic BG.: Ph.D. in Marketing Management, University of Exeter, UK, January,2001~June,2006

Speciality: Social Media & Marketing Management Personal/Brand Community Consumer Behavior Technology Consumption Cultural Studies Gender Identity

Chen, Etta Y. I.

Title: Assistant Professor & Director, English as a Medium of Instruction (EMI) Center

Academic BG.: PhD in management, Department of Business Administration of National Chengchi University

Speciality: Consumer behavior Elder consumer Behavioral pricing Conspicuous consumption Brand experience Service Failure

Hsieh, Kuo-Nan

Title: Assistant Professor

Academic BG.: DPhil in Science and Technology Policy Studies, SPRU, University of Sussex

Speciality: Social Media Marketing Brand Community Management Service Innovation Digital Retailing Innovation Service Marketing

Hsun-Chi Chu

Title: Assistant Professor

Academic BG.:

Speciality: Artificial Intelligence Social Marketing e-commerce Marketing Strategy Cross-border e-commerce

Faculty Login

Program Links

Faculty Group

	College of Management, Yuan Ze University.
	TEL: 03-463-8800 ext.6001-6004 FAX: 03-755-7040 E-mail: cmdept@saturn.yzu.edu.tw
135 Yuan-Tung Road, Chung-Li Dist., Taoyuan City, Taiwan 32003, R.O.C