• Banner

Professor Info

Professor Info
Liao, Shuling
Title
Professor & Dr of MK Group
Speciality
  • Consumer Online Usage Behavior
  • Electronic Word-of-Mouth
  • Consumer Metacognition
  • Marketing Management
  • Consumer Bargaining
  • Consumer Behavior
  • Retail Management
  • Branding Strategy
  • E-Shopping
Academic BG.
  • -Ph.D. in Consumer Sciences and Retailing, Purdue University, West Lafayette, Indiana, USA.
  • -M.A. in Advertising, University of Texas at Austin, Austin, Texas, USA.
Experience
  • Associate Professor, Department of International Business, Yuan Ze University
  • Board Director, ICP DAS Corporation, Ltd (2008~2022)
  • Journal Papers
  • Conference Papers
  • Research Grants
  • Books/Pub.
  • Industrial Grants
  • Courses
  • Dissertation
  • Awards & Certificates
  • Pro. Membership
  • Other Contributions
  • Yu-yi Ma & Liao, Shuling (2017), “Consumer Need for Authenticity: Conceptualization and Scale Development,”Journal of Management and Business Research, Vol. 34, No. 4, pp.467-496 (TSSCI) (December 2017)
  • Tseng-Lung Huang & Liao, Shuling (2017), “Creating e-shopping multisensory flow experience through augmented-reality interactive technology”, Internet Research, Vol. 27 Issue: 2, pp.449-475. https://doi.org/10.1108/IntR-11-2015-0321 (SSCI, IF 3.017) (March, 2017)
  • Shuling Liao, Crystal Tzu-ying Lee, Tzu-han Lin and Meng-chen Lin ( 2015), “eWOM Richness of Leisure Farm Tour Experience:Influences of Message Valence, Product Type and Consumer Knowledge”, Journal of Marketing Management, Vol.3, No. 2, pp. 55-68.
  • Liao, Shuling, Cindy Yunhsin Chou, & Tzu-Han Lin (2015), “Adverse behavioral and relational consequences of service innovation failure,” Journal of Business Research, Vol.68, Issue 4, pp. 834-839 (SSCI, 2014 IF 1.684).
  • Chianghui Wang & Shuling Liao (2015), “Consumer Ironic Consumption: Luxury Apparel Purchase Rebounds in a Dismal Economy,” Journal of Marketing Management, Vol.3, No. 1, pp.
  • Huang, Tseng-Lung & Shuling Liao (2015), “A Model of the Acceptance of Augmented-Reality Interactive Technology: The Moderating Role of Cognitive Innovativeness”, Electronic Commerce Research , Vol. 15, Issue 2, pp.269-295 (SSCI, 2014 IF 1.773)
  • Liao, Shuling & Scott Murphy (2014), “Consumers as Resellers: Exploring the Entrepreneurial Mind of North American Consumers Reselling Online”, International Journal of Business and Information, Vol. 8, No.2, pp.183-228 (ABI)
  • Liao, Shuling & Colin C. J. Cheng (2014), “Brand equity and the exacerbating factors of product innovation failure evaluations: A communication effect perspective”, Journal of Business Research, Vol. 67, Iss.1, pp.2919-2925. (SSCI, 2011 IF 1.872)
  • Liao, Shuling & Hsunchi Chu (2013), “Influence of Consumer Online Resale Awareness on Purchase Decisions: A Mental Accounting Perspective”, European Journal of Marketing. Vol. 47, No.10, pp.1576-1597. (SSCI)
  • Liao, Shuling & Colin C. Cheng (2013), “Consumer Evaluation of Self-service Innovation Failure: The Effect of Brand Equity and Attribution,” The Service Industries Journal, Vol.33, No. 5, pp. 467-485 (SSCI, 2011 IF 2.579).
  • Liao, Shuling & Chou, E. Y. (2012), “Intention to Adopt Knowledge through Virtual Communities: Posters vs. Lurkers,” Online Information Review. Vol. 36 Iss: 3 pp.442-461 (SSCI, 2011 IF 0.939)
  • Liao, Shuling & Colin Cheng (2012), “Consumer Evaluation of Self-service Innovation Failure: The Effect of Brand Equity and Attribution,” Service Industries Journal (forthcoming). (SSCI)
  • Yao, C. W. & Liao, Shuling (2011), “Measuring the Antecedent Effects of Service Cognition and Internet Shopping Anxiety on Consumer Satisfaction with E-tailing Service,” Management & Marketing, Vol. 6, No. 1, pp. 59-78. (ABI)
  • Liao, Shuling, Tzu Ying Lee, & Yao, C. W. (2010), The Influence of Consumer On-line Resale Decision Planned Level: Examination of De-coupling Effect,” Taiwan Journal of Marketing Science, Vol. 6, No. 1, pp.45-72.
  • Liao, Shuling and Yu-Yi Ma (2009), “Conceptualizing Consumer Need for Authenticity,” International Journal of Business and Information, Vol. 4 (1), pp.89 – 114.
  • Yen-Chun Chen, Yung-Cheng Shen, and Shuling Liao (2009), "An Integrated Model of Customers’ Loyalty: An Empirical Examination in Retailing Practice," The Service Industries Journal (SSCI), Vol. 29 (3), pp.267 - 280.
  • Chu, H. & Liao, Shuling (2008). “Toward a Conceptual Model of Consumer Online Resale Behavior: An Exploratory Study in Taiwan”, Journal of Internet Commerce, Vol. 7 (2), 220-252. (ABI)
  • Yu-yi Ma and Shuling Liao (2008). “Toward Channel Relationships Enhancement by Using Nontraditional Control Mechanisms to Boost Retail Chain Member's Commitment and Trust,” The Journal of International Management Studies, Vol. 3 (2), pp.109-113.
  • Chu, H. & Liao, Shuling (2007). Exploring Consumer Resale Behavior in C2C Online Auctions: Taxonomy and Influences on Consumer Decisions. Academy of Marketing Science Review, 11, 1-27. (ABI)
  • Chu, H. & Liao, Shuling (2007), “Defining and Categorizing Consumer Resale Behavior in Consumer-to-Consumer (C2C) E-Commerce,” International Journal of Business and Information, Vol. 2, No.2, pp.159-184.
  • Chi-Jyun Cheng, & Liao, Shuling (2007). “Congruence/Incongruence Perception of Product Strategy and Business Performance: By Contrasting Organizations and Consumers from Taiwanese Telecommunication Industry,” The Journal of American Academy of Business, Vol. 10, No. 2 (March), pp.275-281. (ABI)
  •  Tzu Ying Lee and Liao, Shuling (2010), Mental Account Matters in Planning C2C On-line Resale: The Influence of Endowment Effect. The 2010 Academy of Marketing Science Annual Conference, May 26-29, Portland, Oregon, USA.
  •  Tzu Ying Lee and Liao, Shuling (2010), Mental Account Matters in Planning C2C On-line Resale: The Influence of Resale Knowledge. The 2010 Global Marketing Conference, September 9-12, Tokyo, Japan.
  •  Liao, Shuling and Colin Cheng (2010), Can High-equity Brands Ride Out Innovation Downfall Better? An Investigation of the Exacerbating Factors of Product Innovation Failure From a Consumer Perspective. The 2010 Global Marketing Conference, September 9-12, Tokyo, Japan.
  •  Lingyen Pan and Liao, Shuling (2011), Service Convenience Determinants of Consumer Continual Intention for Group Buying. The 2011 Academy of Marketing Science Annual Conference, May 24-27, Coral Gables, Florida, USA.
  •  Tzu Ying Lee and Liao, Shuling (2011), Reselling One's Own Possessions: Resale Knowledge and Endowment. The 2011 Academy of Marketing Science Annual Conference, May 24-27, Coral Gables, Florida, USA.
  •  Claudia Lingyen Pan and Liao, Shuling (2011), Service Convenience, Hedonic Benefit, and Self-Efficacy on Consumers’ Continual Usage of Group Buying Service, 2011 Asia-Pacific Conference of Association for Consumer Research, June 16-18, Beijing, China.
  •  Tom Cheng-wen Yao, Liao, Shuling, and Angeline Te-yi Lin (2011), Consumer’s Internet shopping anxiety and coping behavior in e-tailing service, 2011 Asia-Pacific Conference of Association for Consumer Research, June 16-18, Beijing, China.
  •  Tom Cheng-wen Yao, Liao, Shuling, and Angeline Te-yi Lin (2011), Motives and Corresponding Behaviors in Reading Electronic Word of Mouth, 2011 Asia-Pacific Conference of Association for Consumer Research, June 16-18, Beijing, China.
  •  Murphy, L. S. and Liao, Shuling (2012), Consumers as Resellers: Exploring the Entrepreneurial Mind of North American Consumers Reselling Online. 2012 International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology (e-CASE & e-Tech 2012), Hong Kong, China, March 30 – April 1, 2012.
  •  Liao, Shuling (2012), The Contagious Influence of Experiential Presentation in Online Negative Word‐of‐Mouth: A Sender's MAO Perspective, The 2012 Academy of Marketing Science Annual Conference, May 16-19, New Orleans, Louisiana, USA.
  •  Tzu Ying Lee and Liao, Shuling (2012), The Effect of Prior Outcomes on Consumer Sellers' Evaluations of Planned On‐line Resale, The 2012 Academy of Marketing Science Annual Conference, May 16-19, New Orleans, Louisiana, USA.
  •  Liao, Shuling, Tzu Ying Lee and Tzu Han Lin (2012), Network Coproduction: The Role of Self-Presentational Persona in Electronic Word-Of-Mouth, The 2012 North American Association for Consumer Research Annual Conference, Oct 4-7, Vancouver, Canada.
  •  Liao, Shuling and Tzu Han Lin (2012), Consumer Role Switching in Electronic Word-of-Mouth: A Metacognition Perspective, The 2012 Chinese Society for Management of Technology Annual Conference, November 29-December 1, Tao-Yuan, Taiwan.
  •  Wang, M. Chianghui and Shuling Liao (2013), Why Black Friday Sale Rebounds? Consumer Ironic Behavior Between Frugal and Indulgent Consumption, 2013 American Marketing Association Summer Marketing Educators’ Conference, Boston, MA, USA, August 9-11.
  •  Liao, Shuling, Tzu Han Lin, and Meng-chen Lin (2014), Behavioral and Relational Backlash of Service Innovation Failure, 2014 American Marketing Association Winter Marketing Educators’ Conference, Orlando, Florida, USA, February 21-23.
  •  Liao, Shuling (2014), Consumer-People-Brand Trio Influences on Licensing Effect of Consumer Virtuous Intention, 2014 American Marketing Association Winter Marketing Educators’ Conference, Orlando, Florida, USA, February 21-23.
  •  Liao, Shuling, Cindy, Yunshin Chou, and Tzu Han Lin (2014), The influences of innovation failure characteristics and post-failure consumer reaction on brand relationship quality, The 2014 International Conference on Global Entrepreneurship and Innovation in Management, Taichung, Taiwan, May 14-15, 2014.
  •  Scott Murphy, Tseng-lung Huang, and Shuling Liao (2014). IAMOT (2014), Form Follows Function: Self-Service Augmented-Reality Interactive Technology as a Sensory Marketing Tool for Online Shopping Experience Enhancement . The International Association for Management of Technology (IAMOT) 2014 Conference, Washington DC, USA, May 22-24, 2014.
  •  Chianghui Wang and Shuling Liao (2014), Consumer Ironic Consumption: Luxury Purchase Rebounds in Dismal Economy, The International Conference on Business, Information, and Cultural Creative Industry (ICBIC2014), Taipei, Taiwan, August 6-8, 2014.
  •  Tseng-lung Huang and Shuling Liao (2014), Multisensory flow experience creation through augmented-reality interactive technology, Eurosense 2014: A Sense of Life, Sixth European Conference on Sensory and Consumer Research, Copenhagen, Denmark, September 7-10, 2014.
  •  Tseng-lung Huang and Shuling Liao (2014), Streaming sensory experience through media connecting: The impact of TV program on augmented-reality sensory IT usage behaviour, Eurosense 2014: A Sense of Life, Sixth European Conference on Sensory and Consumer Research, Copenhagen, Denmark, September 7-10, 2014.
  •  Shuling Liao, Crystal Tzu-ying Lee, Tzu-han Lin and Meng-chen Lin (2014), Does product type affect electronic word-of-mouth richness effectiveness? Influences of message valence and consumer knowledge, The Fourteenth International Conference on Electronic Business &The First Global Conference on Internet and Information Systems. Taipei, Taiwan, December 8-12, 2014.
  •  Shuling Liao, Ting-i Wang, Meng-chen Lin, Tzu-han Lin (2015), The Match-up Influences of ad Appeal, Product Category, and Brand Strength on Inducing Affective Forecasting Biases. The 2015 Asia-Pacific Association for Consumer Research Conference. Hong Kong, China, June 19-21, 2015.
  •  Shuling Liao & Brandon DuBreuil (2015), Are Product Review Sites Forums or Battlefields? A Qualitative Study of Consumer Attribution and Dialectical Thinking in eWOM Communication. The 2015 Asia-Pacific Association for Consumer Research Conference. Hong Kong, China, June 19-21, 2015.
  •  Shuling Liao, Cindy Yunhsin Chou, & Meng-chen Lin (2015), Emoticon usage in social media: Influences of social presence and motivation orientation. The 2015 Asia-Pacific Association for Consumer Research Conference. Hong Kong, China, June 19-21, 2015.
  •  Shuling Liao, Cindy Yunhsin Chou, & Meng-chen Lin (2016), “The Effects of Motivation Triggered by Social Presence Cues on the Use of Emoticon in Social Network Service”, The 2016 Northeast Decision Sciences Institute Conference, Alexandria, Virginia, USA, March 31– April 2, 2016.
  •  Shuling Liao, Colin Chi-Chun Cheng, & Meng-chen Lin (2016), “Consumer Adoption of Online Reselling: The Influences of Risk and Behavioral Control Perceptions”, The 2016 Northeast Decision Sciences Institute Conference, Alexandria, Virginia, USA, March 31– April 2, 2016.
  •  Liao, Shuling, Colin Chi-Chun Cheng, & Meng-chen Lin (2016), “Consumer Adoption of Online Reselling: The Influences of Risk and Behavioral Control Perceptions”, The 2016 Northeast Decision Sciences Institute (NEDSI) Conference, Alexandria, Virginia, USA, March 31– April 2, 2016.
  •  Liao, Shuling & Iris Cheng (2017), “Is Second-hand Genuine Luxury a More Attractive Alternative of Counterfeit?”, The 2017 American Collegiate Retailing Association (ACRA) Annual Conference, Minneapolis-St. Paul, Minnesota, USA, March 29-April 1, 2017.
  •  Liao, Shuling, Tzu-yuan Huang, Tzu-han Lin, & Meng-chen Lin (2017), “Learning and Metacognitive Determinants of Selling Behaviors”, The 2017 American Collegiate Retailing Association (ACRA)Annual Conference, Minneapolis-St. Paul, Minnesota, USA, March 29-April 1, 2017
  •  Cindy Yunhsin Chou, Liao, Shuling, & Yu-ting Huang (2017), “Utilizing Firm-Hosted Virtual Community for Service Recovery,” The 2017 European Marketing Academy Conference (EMAC), Groningen, Netherlands, May 23-26, 2017.
  •  Yu-yi Ma & Liao, Shuling (2017), “Consumer Need for Authenticity: Conceptualization and Scale Development,”Journal of Management and Business Research “Consumption Behavior abd Marketing Strategy in New Era”Conference,Collage of Business, National Cheng-chi University, Taipei, Taiwan, June 1st, 2017.
  •  Liao, Shuling, Yang Ya-ting, & Tzu-han Lin (2018), “Chinese Dater’s Metacognition about How to Pay for the First Date,” The 2018 American Psychological Association (APA) Annual Convention, San Francisco, California, USA, August 9-12, 2018.
  •  Liao, Shuling,Yuling Hung, & Meng-chen Lin (2019), “Determinants of Taiwan Consumers’ Online Cross-national Outshopping Intention: The Moderating Effect of E-tailer’s Country of Origin,” Intentional Conference on e-Commerce, e-Administration, e- Society, e-Education, and e-Technology, pp. 50 – 53, Fukuoka, Japan, April 1-4, 2019.
  •  Chu, Chin-hsiang & Liao, Shuling (2019), “The Influences of Consumption Values on Elderly In- Home Care Needs of House Interior Attributes and Service Innovations,” Northeast Decision Sciences Institute 2019 Annual Conference, pp. 568 – 583, Philadelphia, PA, USA, April4-6,2019.
  •  Liao, Shuling, Ching-hua Chang, & Tzu-han Lin (2020), “Facilitators and Affective-Behavioural Responses of Consumer Self-Learning toward Self-Service Technology Usage and Mastery,” The 11th SERVSIG Conference, Brisbane, Australia, July, 2020.
  •  Liao, Shuling, Tseng-Lung Huang, & Yu-yi Tsao (2020), “Impacts of Technology Readiness, Self- Service Technology Metacognition, and Technostress on Consumer Decision Comfort and Usage Continuance Intention toward Augmented-Reality Retail Services,” The 11th SERVSIG Conference, Brisbane, Australia, July, 2020.
  •  Liao, Shuling & Hank Chou (2020), “Consumer Adoption of Dyadic Online Gift-giving: A Gift-giver’s Perspective, ” The 2020 American Marketing Association Summer Conference, Virtual Conference, San Francisco, CA, USA, August 18-22, 2020.
  •  How Metacognition Matters in Consumer Learning to Use Self-Service Technologies: Metacognition's Contents, Roles, and Influences (MOST 107-2410-155-019-MY3) (2018~2021 Three-year Grants)
  •  How Metacognition Matters in Gift-giving Decision-making and Behaviors: Consumer Gift-giving versus Business Gift-giving (MOST 105-2410-H-155-035-MY2) (2016-2018 Two-year Grants)
  •  Metacognition of Negotiation and Bargaing Strategies for Transaction: A Consumer-Salesperson Dyadic Comparison (MOST 103-2410-H-155-026-MY2) (2014-2016 Two-year Grants)
  •  Industry Value Adding and Sustainability: Product-and-Service Innovation (MOST 102-2632-H-155-001-MY3) (2013-2016 Three-year Grants)
  •  Theory Building for Consumer Online Strategic Behaviors (NSC101-2410-H-155-009-MY2) (2012-2014 Two-year Grants)
  •  Valence and Contagion of Consumer Electronic Word-of-Mouth: A Trio Perspective of Framing, Narration, and Consumption Experience (NSC 99-2410-H-155-033-MY2) (2010-2012 Two-year Grants)
  • 1.Liao, Shuling (2007), Consumer Behavior: Theories and Applications. The Future Career Publisher, Taipei, Taiwan.
  • 2.Liao, Shuling (2010), Principles of Marketing, Translation version of Kotler and Armstrong (13 ed).
  • 3.Liao, Shuling (2012), Marketing Management, Translation version of Kotler and Armstrong (14 ed).
  • 4.Liao, Shuling (2013.2), Consumer Behavior. Kao Li Publisher, Taipei, Taiwan.
  • 5.Liao, Shuling (2014.1), Principles of Marketing, Translation version of Kotler and Armstrong (14 ed).
  • 6.Liao, Shuling & Yuyi Ma (2016.7), Principles of Marketing, Translation version of Kotler and Armstrong (16 ed).
  • 7.Liao, Shuling & Yu-yi Ma (2017.8), Principles of Marketing, Edited-Translation version of Kotler and Armstrong (16 ed).
  • 8. Liao, Shuling & Yu-yi Ma (2020), Consumer Behavior. Princeton Publisher, Taipei, Taiwan.
  • Ph.D. Program
  • 1. Special Topics in Marketing (Spring 2016)
  • EMBA Program
  • 1. Consumer Behavior (2016, Spring)
  • GMBA Program
  • 1. Marketing Strategy (Fall, 2019, Fall 2020)
  • MBA Program
  • 1. Case Study in Marketing Management (Fall 2015, Fall 2016, Fall 2018, Fall 2019)
  • 6. Seminar in Marketing Management (Fall 2015, Spring 2016, Spring, 2017)
  • Undergraduate Program
  • 1. Special Topics in Marketing Management (Fall 2015, Fall 2016, Fall 2018, Fall 2019, Fall 2020)
  • 2. Retail Management (Spring, 2017, Spring 2018, Spring 2019, Spring 2020)
  • 組織文化和工作特性對個人工作後設認知與行銷能力的影響=The Effects of Organizational Culture and Job Characteristics on Personal Job Metacognition and Marketing Competency 徐唯芬(1079705)撰 2020
  • 智慧科技後設認知對科技應用傾向與創造性應用的影響-以智慧型手機為例=The Effects of Smart Technology Metacognition on Creative Appropriation through Technology Appropriation Orientation: An Example of Smartphones 余政鴻(1079710 撰 2020
  • 人格特質、文化後設認知與文化智能對消費者文化適應效果之影響—以日本文化為例=Consumer cultural adaptation upon personality traits, cultural metacognition, and cultural intelligence: Japanese culture as an example 簡少軍(1069704)撰 2019
  • 消費者自助服務科技使用與駕馭之前因與後續反應之研究=The antecedents and effect reaction of consumer usage and mastering toward self-service technology 張敬華(1069705)撰 2019
  • 自助服務科技後設認知之前因與學習後果之研究=A study of antecedents and learning consequences of metacognition toward self-service technology 陳冠真(1079711)撰 2019
  • 贈禮動機與贈禮規劃後設認知對人際贈禮決策之影響=How gift-giving motivation and metacognition of gift-giving planning influence gift-giving decision-making for general social gift-giving 張遠翔(1049705)撰 2019
  • 銷售人員對消費者交易協商與議價後設認知前因與後果之研究=The determinants and consequence of salespeople’s metacognition of negotiation and bargaining to consumers 石容綺(1049709)撰 2019
  • 科技準備度、智慧型科技後設認知與科技壓力對消費者決策自在度與續用意願之影響=The Influences of Technology Readiness, Smart Technology Metacognition, and Technostress on Consumer Decision Comfort and Usage Continuance Intention 曹宥依(1059710)撰 2018
  • 消費者收禮後設認知對收禮反應的影響=The Effects of Consumer's Gift-Receiving Metacognition on Gift-Receiving Reaction 洪慈郁(1059709)撰 2018
  • 創業者與創業團隊特性及團隊溝通社交後設認知影響團隊與個人之探索性研究=How Entrepreneur’s and Team’s Characteristics and Team-Communication Social Metacognition Affect Entrepreneurial Team and Individuals:An Exploratory Study 陳右昕(1059707)撰 2018
  • Consumers' Psychology of Online Dating: An Exploratory Study=線上交友網站消費者的心理探索性研究 艾瑪琍(1049717)撰 2018
  • 從後設認知探討銷售人員處理顧客拒絕之策略. 銷售人員目標之干擾影響=A Meta-cognition Perspective of How Salespeople Handle Customer’s Rejection: The Moderating Influence of Selling Goal 楊奕寬(1049707)撰 2017
  • 商業送禮之後設認知研究=The Role of Metacognition in Business Gift-Giving 林孟蓁(989411)撰 2016
  • 網路口碑發表者發表動機與相應能力之研究:以後設認知觀點探討之=Online Reviewers’ Motives and Corresponding Abilities in Posting Electronic Word-of-Mouth:A Metacognition Perspective 林子涵(989412)撰 2016
  • 大台北地區消費者選擇搭乘UBER考量因素之探討=A discussion of consumer choice considerations of taking Uber in Taipei area 余宛諭(1037041)撰 2016
  • 內容行銷對唇膏品牌購買意願的影響 : 以台灣VOGUE網站為例=A research of content marketing influence on consumer purchase intention of lipstick brands: a case study of taiwan vogue website 施語喬(1036979)撰 2016
  • 經濟衰退下的奢華消費反彈 : 弔詭效應觀點之應用=Luxury Purchase Rebounds in Dismal Economy : From an Ironic Effect Perspective 王薔惠(979408)撰 2016
  • 金錢權力、刻板印象及異性關係後設認知對首次約會付費方式傾向影響之研究=Effects of Money Power, Stereotype, Relationship Metacognitions toward Paying Behavioral Intention in First Dating 楊雅婷(1029701)撰 2015
  • 購物中心主力客群使用購物中心APP偏好之探討. 以T購物中心為例=A Study of APP Preferences among the Major Customers of Shopping Malls —T Shopping Mall as an Example 蔡馥聲(1026818)撰 2015
  • 手作創意商品之品牌經營研究=A Qualitative Study of Brand Management of Creative Handmade Works 廖玉琪(1027056)撰 2015
  • 經銷商對零售商通路服務提供之探討-以A禮品公司為例=Channel Service Offering of Wholesaler to Retailer-A Case Study of "A" Gift Company 陸永聖(1026858)撰 2015
  • 非營利組織策略規劃與行銷傳播之研究 : 以生命線協會為例=A Study of Strategic Planning and Marketing Communication for a Nonprofit Organization: A Case Study of Taiwan Lifeline International 吳亞璇(996909)撰 2015
  • 擴增實境影響消費決策之探討=Effects of Consumer Decision on Augmented Reality 廖貞皓(1029709)撰 2015
  • 互動裝置平臺會影響人的健康狀態嗎? : 以比較個人電腦與行動裝置遊戲為例=Will Interactive Devices Affect the People's Well-being?To Compare the Games of PC and Mobile Devices 黃昌輝(1029708)撰 2015
  • 2018 Best Paper of the Journal of Management and Business Research
  • 2020 Best Paper of the 10th UMC Award.
  • AMA
  • ACR
  • NEDSI
  • AMS
  • APA
  • SERVSIG
  • Reviewer of the following Journals
  • Journal of the Association for Consumer Research
  • The Journal of Retailing and Consumer Services
  • Journal of Business Research
  • ˙Computers in Human Behavior
  • Online Information Review
  • ˙Journal of Supercomputing
  • ˙Perceptual & Motor Skills
  • Journal of Economics and Management
  • ˙International Journal of Business and Information
  • ˙International Journal of Information and Management Sciences
« Go Back | Viewed: 4626
Photo

Professor Info

Liao, Shuling

Marketing

Friendly Print