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College of Management
Discipline of Business Administration
Discipline of Organization Management
Discipline of International Business
Discipline of Marketing
Discipline of Finance
Discipline of Accounting
Discipline of Digital Finance
Professor Info
Hsieh, Kuo-Nan
Title
Assistant Professor
Speciality
Social Media Marketing
Brand Community Management
Service Innovation
Digital Retailing Innovation
Service Marketing
Academic BG.
DPhil in Science and Technology Policy Studies, SPRU, University of Sussex
Experience
Assistant Professor of Marketing, College of Management, Yuan Ze University
Journal Papers
Conference Papers
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Books/Pub.
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Courses
Dissertation
Awards & Certificates
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Other Contributions
Kuo-Nan Hsieh (2013). The influence of inter-firm relationships on the outcome of new service development: A study of Taiwanese convenience store industry. Production Planning & Control- Special Issue on Collaborative innovation, 24(2-3), 172-180. (SCI).
Kuo-Nan Hsieh and Joe Tidd (2012).Open versus closed new service development: the influences of project novelty. Technovation, 32(11),600-608. (SSCI).
Kuo-Nan Hsieh (2016) The connection between organizationalsStructural design and open innovation. Presenterd at R&D Management Conference 2016 in Cambridge, UK
Kuo-Nan Hsieh (2016) Customer collaboration mechanism in open service innovation.Presenterd at XXVII ISPIM Innovation Conference: Blending Tomorrow’s Innovation Vintage in Porto, Portugal.
Shu-Wei Ho, Kuo-Nan Hsieh, Chih-Ping Chen (2016) Exploring self-image management of possessing valuable LINE stickers. Presenterd at 2016 International Conference on e-Commerce, e-Administration,
e-Society, e-Education, and e-Technology in Bangkok, Thailand.
Ya-Ting Ye, Chih-Ping Chen, Kua-Nan Hsieh (2016) A study of female fans of Korean drama’s projective identification and consumption in Taiwan, after watching Korean drama. Presenterd at 2016 International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology in Bangkok, Thailand.
Kuo-Nan Hsieh (2015) Inter-firm collaboration and knowledge transfer routine in new service development. Presenterd at 2015 International Conference on Innovation, Management and Industrial Engineering in Sapporo, Japan.
Kuo-Nan Hsieh (2015) Inter-organizational knowledge transfer mechanisms in Taiwanese SMEs. Presenterd at MakeLearn and TIIM Joint International Conference 2015 in Bari, Italy
Kuo-Nan Hsieh (2014) The influence of inter-organizational routine on new service development. Presenterd at XXV ISPIM Conference: Innovation for Sustainable Economy & Society in Dublin, Ireland.
Kuo-Nan Hsieh (2014) Intra-organizational knowledge transfer mechanisms for open innovation. Presenterd at 2014 International Conference on Technology Innovation and Industrial Management(TIIM) in Seoul,South Korea .
Kuo-Nan Hsieh (2013) The knowledge transfer mechanisms for new service development. Presenterd at XXIV ISPIM Conference: Innovating in Global Markets: Challenges for Sustainable Growth in Helsinki, Finland.
Kuo-Nan Hsieh and Joe Tidd (2012) Open versus closed new service development: the influences of project complexity. Presented at International Association for Management of Technology (IAMOT) 2012 in HsinChu, Taiwan, March 18-22
Kuo-Nan Hsieh (2011) The influence of interdependence and trust on new service development: A study of Taiwanese convenience Stores. Presenterd at British Academy of Management (BAM) Conference 2011 in Aston Business School, Birmingham, United Kingdom.
Kuo-Nan Hsieh (2011) Different intensity of inter-firm collaboration in open business model: A Study of Taiwanese Convenience Store Industry. Presented at Technology Innovation and Industrial Management (TIIM) 2011 in Oulu, Finland.
Kuo-Nan Hsieh and Joe Tidd (2011) The influence of intensity of inter-firm collaboration on the speed of new service development. Presented at DRUID society conference 2011 in Copenhagen Business School, Denmark.
Kuo-Nan Hsieh (2010) The use of governance mechanisms in the context of open innovation: A study of convenience store industry in Taiwan. Presented at Technology Innovation and Industrial Management (TIIM) 2010 in Pattaya, Thailand.
User collaboration mechanism in open service innovation(104-2410-H-155-044-)
The connection between organizational structural design and open innovation(103-2410-H-155-046-)
The collaboration mechanisms in Taiwanese SMEs:From the view of open innovation(102-2410-H-155-039-)
Added Value and Sustainability of Industries: Product and Service Innovation(102-2632-H-155-001-MY3)
Inter-firm collaboration and knowledge transfer routine in new service development: From open innovation approach(101-2410-H-155-048-)
Joe Tidd and Kuo-Nan Hsieh. Open Service Innovation: The Influences of Project Novelty. Open Innovation Research, Management and Practice. Dec, 2013: 159-185.
The influence of inter-firm relationships and routines on service development: A study of Taiwanese convenience stores (DPhil thesis, June, 2011)
Marketing Management, Retailing Management, Brand Management, Innovation Strategy in services, International Retailing Management, International Marketing Management, Qualitative Research Methodology
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Professor Info
Hsieh, Kuo-Nan
Marketing
TEL: 03-4638800 ext. 6309
Office: R60613
Email:
knhsieh@saturn.yzu.edu.tw
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College of Management, Yuan Ze University.
TEL: 03-463-8800 ext.6001-6004 FAX: 03-755-7040 E-mail:
cmdept@saturn.yzu.edu.tw
135 Yuan-Tung Road, Chung-Li Dist., Taoyuan City, Taiwan 32003, R.O.C