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Professor Info
Hsieh, Kuo-Nan
Title
Assistant Professor
Speciality
  • Social Media Marketing
  • Brand Community Management
  • Service Innovation
  • Digital Retailing Innovation
  • Service Marketing
Academic BG.
  • DPhil in Science and Technology Policy Studies, SPRU, University of Sussex
Experience
  • Assistant Professor of Marketing, College of Management, Yuan Ze University
  • Journal Papers
  • Conference Papers
  • Research Grants
  • Books/Pub.
  • Industrial Grants
  • Courses
  • Dissertation
  • Awards & Certificates
  • Pro. Membership
  • Other Contributions
  • Kuo-Nan Hsieh (2013). The influence of inter-firm relationships on the outcome of new service development: A study of Taiwanese convenience store industry. Production Planning & Control- Special Issue on Collaborative innovation, 24(2-3), 172-180. (SCI).
  • Kuo-Nan Hsieh and Joe Tidd (2012).Open versus closed new service development: the influences of project novelty. Technovation, 32(11),600-608. (SSCI).
  • Kuo-Nan Hsieh (2016) The connection between organizationalsStructural design and open innovation. Presenterd at R&D Management Conference 2016 in Cambridge, UK
  • Kuo-Nan Hsieh (2016) Customer collaboration mechanism in open service innovation.Presenterd at XXVII ISPIM Innovation Conference: Blending Tomorrow’s Innovation Vintage in Porto, Portugal.
  • Shu-Wei Ho, Kuo-Nan Hsieh, Chih-Ping Chen (2016) Exploring self-image management of possessing valuable LINE stickers. Presenterd at 2016 International Conference on e-Commerce, e-Administration,
  • e-Society, e-Education, and e-Technology in Bangkok, Thailand.
  • Ya-Ting Ye, Chih-Ping Chen, Kua-Nan Hsieh (2016) A study of female fans of Korean drama’s projective identification and consumption in Taiwan, after watching Korean drama. Presenterd at 2016 International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology in Bangkok, Thailand.
  • Kuo-Nan Hsieh (2015) Inter-firm collaboration and knowledge transfer routine in new service development. Presenterd at 2015 International Conference on Innovation, Management and Industrial Engineering in Sapporo, Japan.
  • Kuo-Nan Hsieh (2015) Inter-organizational knowledge transfer mechanisms in Taiwanese SMEs. Presenterd at MakeLearn and TIIM Joint International Conference 2015 in Bari, Italy
  • Kuo-Nan Hsieh (2014) The influence of inter-organizational routine on new service development. Presenterd at XXV ISPIM Conference: Innovation for Sustainable Economy & Society in Dublin, Ireland.
  • Kuo-Nan Hsieh (2014) Intra-organizational knowledge transfer mechanisms for open innovation. Presenterd at 2014 International Conference on Technology Innovation and Industrial Management(TIIM) in Seoul,South Korea .
  • Kuo-Nan Hsieh (2013) The knowledge transfer mechanisms for new service development. Presenterd at XXIV ISPIM Conference: Innovating in Global Markets: Challenges for Sustainable Growth in Helsinki, Finland.
  • Kuo-Nan Hsieh and Joe Tidd (2012) Open versus closed new service development: the influences of project complexity. Presented at International Association for Management of Technology (IAMOT) 2012 in HsinChu, Taiwan, March 18-22
  • Kuo-Nan Hsieh (2011) The influence of interdependence and trust on new service development: A study of Taiwanese convenience Stores. Presenterd at British Academy of Management (BAM) Conference 2011 in Aston Business School, Birmingham, United Kingdom.
  • Kuo-Nan Hsieh (2011) Different intensity of inter-firm collaboration in open business model: A Study of Taiwanese Convenience Store Industry. Presented at Technology Innovation and Industrial Management (TIIM) 2011 in Oulu, Finland.
  • Kuo-Nan Hsieh and Joe Tidd (2011) The influence of intensity of inter-firm collaboration on the speed of new service development. Presented at DRUID society conference 2011 in Copenhagen Business School, Denmark.
  • Kuo-Nan Hsieh (2010) The use of governance mechanisms in the context of open innovation: A study of convenience store industry in Taiwan. Presented at Technology Innovation and Industrial Management (TIIM) 2010 in Pattaya, Thailand.
  • User collaboration mechanism in open service innovation(104-2410-H-155-044-)
  • The connection between organizational structural design and open innovation(103-2410-H-155-046-)
  • The collaboration mechanisms in Taiwanese SMEs:From the view of open innovation(102-2410-H-155-039-)
  • Added Value and Sustainability of Industries: Product and Service Innovation(102-2632-H-155-001-MY3)
  • Inter-firm collaboration and knowledge transfer routine in new service development: From open innovation approach(101-2410-H-155-048-)
  • Joe Tidd and Kuo-Nan Hsieh. Open Service Innovation: The Influences of Project Novelty. Open Innovation Research, Management and Practice. Dec, 2013: 159-185.
  • The influence of inter-firm relationships and routines on service development: A study of Taiwanese convenience stores (DPhil thesis, June, 2011)
  • Marketing Management, Retailing Management, Brand Management, Innovation Strategy in services, International Retailing Management, International Marketing Management, Qualitative Research Methodology
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Hsieh, Kuo-Nan

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College of Management, Yuan Ze University.
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