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College of Management
Discipline of Business Administration
Discipline of Organization Management
Discipline of International Business
Discipline of Marketing
Discipline of Finance
Discipline of Accounting
Discipline of Digital Finance
Professor Info
Hsunchi Chu
Title
Assistant Professor
Speciality
Artificial intelligence (AI) and marketing automation, digital transformation
E-commerce, cross-border e-commerce, new retail, and channel management
Innovation and entrepreneurship, social media marketing, online advertising
E-commerce and media platform strategies, including Facebook, IG, Amazon, Alibaba, Shopify, TikTok, YouTube, Google, and official website/app strategies
Academic BG.
Ph.D. in Management, Yuan Ze University
M.B.A. in International Business, National Taiwan University
Experience
Adjunct Lecturer on AI and Digital Transformation, National Academy of Civil Service, Examination Yuan
Instructor for internal AI training programs at the Ministry of Digital Affairs
Committee member, Taipei City Industrial Development Incentive and Subsidy Committee
(Subsidy for e-commerce, branding, and business model innovation and R&D projects)
Judge, Taipei New Export Award (Cross-border E-commerce Category)
Committee member, Taipei City University–Industry Collaboration Program in Cross-border E-commerce
Corporate training and consulting clients:
Disney, Muji, Epson, Alibaba, BenQ, eBay, Novo Nordisk, HTC, Pou Chen, YFY, Eastern Media International, Milan Marketing, Galderma, Lite-On, Maywufa, Chunghwa Picture Tubes (CPT), Chailease, and others.
Cross-border e-commerce consultant for Taipei City Government and New Taipei City Government
Producer and host of the podcast “E-commerce Marketing Odyssey”
Director of E-commerce Division, Commerce Development Research Institute (2010–2020)
Assistant Professor and Chair, Department of International Marketing and Logistics, MingDao University (2008–2010)
Brand Manager, Avon Taiwan (2000–2003)
Columnist, Commercial Times (工商時報)
Online edition: https://www.ctee.com.tw/reporter/60052
Journal Papers
Conference Papers
Research Grants
Books/Pub.
Industrial Grants
Courses
Dissertation
Awards & Certificates
Pro. Membership
Other Contributions
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Professor Info
Hsunchi Chu
Marketing
TEL: 03-4638800 ext. 6258
Office: R60601
Email:
chsunchi@saturn.yzu.edu.tw
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College of Management, Yuan Ze University.
TEL: 03-463-8800 ext.6001-6004 FAX: 03-755-7040 E-mail:
cmdept@saturn.yzu.edu.tw
135 Yuan-Tung Road, Chung-Li Dist., Taoyuan City, Taiwan 32003, R.O.C