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College of Management
Discipline of Business Administration
Discipline of Organization Management
Discipline of International Business
Discipline of Marketing
Discipline of Finance
Discipline of Accounting
Discipline of Digital Finance
Professor Info
Tran Thi Thanh Huyen (Hana Tran)
Title
Assistant Professor
Speciality
Marketing Technology, Consumer Behavior, Human-Computer Interaction
Academic BG.
National Taiwan University of Science and Technology, Ph.D.
Experience
Journal Papers
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Books/Pub.
Industrial Grants
Courses
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Other Contributions
Exploring the evolution and research directions of virtual reality in marketing: an information systems perspective | Shih-Hao Lu, Huyen Thi Thanh Tran*, Thanh-Sang Ngo, Chen-Hao Huang | Accepted date: 2024-11-21 | Online Information Review | SCIE & SSCI | IF: 3.10 | Q1: 33/161
Are we ready for artificial intelligence voice advertising? Comparing human and artificial intelligence voices in audio advertising in a multitasking context | Shih-Hao Lu, Huyen Thi Thanh Tran*, Thanh-Sang Ngo | Accepted date: 2024-08-24 | Quality & Quantity | SSCI & SCIE| IF: 1.072 | Q2: 56/123
Investigating the development of local government research within a decade: a bibliometric analysis | Tri Thi Thien Nguyen, Ha Thi Thu Tran, Huyen Thi Thanh Tran | Published date: 2025/5/17 | International Review of Public Administration | ABCD List: B | IF: 1.9
Exploring a hierarchical model for circular economy transition through launching green marketing | Shih-Hao Lu, Thanh-Sang Ngo *, Huyen Thi Thanh Tran | Published date: 2023-09-25 | Sustainable Development | SSCI | IF: 9.9 | Q1: 1/69
Social media insights during the COVID-19 pandemic: Infodemiology study using big data | Huyen Thi Thanh Tran, Shih-Hao Lu*, Ha Thi Thu Tran, Bien Van Nguyen | Published date: 2021-07-16 | JMIR Medical Informatics | SCIE | IF: 3.10 | Q2: 21/44
Investigating the Evolutionary Trajectory of AI Banking: A Main Path Analysis (Page Count: 6) | Yi-Jia Hung, Chen-Hao Huang, Huyen Thi Thanh Tran | Publication date: 2023/10/23
Marketing Channels Management
Digital Technology and Marketing
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Professor Info
Tran Thi Thanh Huyen (Hana Tran)
Marketing
TEL: 03-4638800 ext. 6308
Office: 60803
Email:
hanatran@saturn.yzu.edu.tw
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College of Management, Yuan Ze University.
TEL: 03-463-8800 ext.6001-6004 FAX: 03-755-7040 E-mail:
cmdept@saturn.yzu.edu.tw
135 Yuan-Tung Road, Chung-Li Dist., Taoyuan City, Taiwan 32003, R.O.C