Social
MBA Program
Admissions
Why YZU, Taiwan?
Admissions
Academic Programs
Tuition Fees
Scholarships
Dormitory
Life @ YZU
Overview
About Us
Historical Timeline
Vision and Mission
Organization
Features
Accreditation
Learning Goals
Facilities
Visit Us
Regulation
Faculty & Staff
College of Management
Discipline of Technology and Innovation Management
Discipline of Organization Management
Discipline of Marketing
Discipline of International Business
Discipline of Finance
Discipline of Digital Finance
Discipline of Accounting
Program
BBA Program
EBBA Program
MS Program
MBA Program
EMBA Program
Doctoral Program
International
International
Placement & Alumni
Research center
MCDRC
IDF
SISC
Portal
Professor Info
Home
>>
Faculty
>>
College of Management
Discipline of Technology and Innovation Management
Discipline of Organization Management
Discipline of International Business
Discipline of Marketing
Discipline of Finance
Discipline of Accounting
Discipline of Digital Finance
Professor Info
Jiang, Han-Ling
Title
Assistant Professor
Speciality
Academic BG.
Experience
Journal Papers
Conference Papers
Research Grants
Books/Pub.
Industrial Grants
Courses
Dissertation
Awards & Certificates
Pro. Membership
Other Contributions
Jiang, H. L., Lu, L. H., Yuen, T. W., & Liu, Y. L. (2025). Promoting sustainable hospitality: examining the impact of voice assistant recommendations on customer engagement in pre-travel decision-making: moderating effects of use purpose and cultural orientation. Journal of Hospitality Marketing & Management, 34(6), 767–805.
Jiang, H. L., & Lu, L. H. (2025). Voice assistant source and tourist inspiration: The moderating effects of collective threats and implicit beliefs. Management Analytics and Social Insights, 2(3), 194-211.
Jiang, H. L. (2025). The “Failure” reasons of Clinton Cards PLC: A brokers’ notes analysis approach. International Journal of Multinational Corporation Strategy, 4(1), 27–48.
Jiang, H. L., Lu, L. H., Yuen, T. W., Liu, Y. L., & Coelho, C. (2024). Can I see your answers? Applying the fishbowl method in marketing analytics classes. Journal of Marketing Education, 47(3), 232-251.
Liu, Y. L., Yuen, T. W., & Jiang, H. L. (2019). An experimental study of consumption orientations, environmental sustainability advertising and home-sharing adoption intentions. International Journal of Contemporary Hospitality Management, 31(12), 4605–4627.
Jiang, H. L., Lu, L. H., Yuen, T. W., Liu, Y. L. (2026) Same message, distinct pathways: The psychological mechanisms underlying the impact of virtual vs. human influencers in social issue advocacy, Academy of Marketing Conference 2026, Manchester.
Jiang, H. L., and Lu, L. H. (2024) The impact of sustainable content on customer emotions and purchase intentions in delivery platforms: An appraisal theory perspective, SIBR 2024 Osaka conference on Interdisciplinary Business & Economics Research, Osaka.
Lin-Hua Lu, Han-Ling Jiang (2024). Multiple Agency Costs in Family Business and Its Effects on Performance. SIBR 2024 Osaka conference on Interdisciplinary Business & Economics Research, Osaka, Japan.
Tsunwai Wesley Yuen, Han-Ling Jiang, Yu-Lun Liu, Lin-Hua Lu (2024). Sustainability Content, Tourist VA Engagement, and Adoption Intention: Moderating Effects of Cultural Orientation and Purpose of Use. THE INC 2024 Technology Enabled Competitiveness and Experiences in Tourism, Hospitality and Events, Amsterdam, the Netherlands.
«
Go Back
| Viewed: 109
Professor Login
Professor Info
Jiang, Han-Ling
Marketing
TEL: 03-4638800 ext. 6410
Office: 60810
Email:
hljiang@saturn.yzu.edu.tw
Friendly Print
College of Management, Yuan Ze University.
TEL: 03-463-8800 ext.6001-6004 FAX: 03-755-7040 E-mail:
cmdept@saturn.yzu.edu.tw
135 Yuan-Tung Road, Chung-Li Dist., Taoyuan City, Taiwan 32003, R.O.C